Associate Marketing Manager – Digital Engagement Strategy

Overview

The Associate Marketing Manager of Digital Engagement Strategy is primarily responsible for increasing digital sales and executing the digital marketing plan through the creation and execution of Wendy’s content and messaging across digital channels, with a particular focus on Delivery. This role supports the development of strategic initiatives and helps coordinate with internal teams and external partners to ensure effective execution of plans as directed. Specific areas of focus include, but are not limited to: executing the marketing strategy, negotiations and execution across third-party aggregator (DSP) platforms (including Uber Eats, DoorDash/Deliveroo, and JustEat). The individual will identify and build connections across digital channels (such as wendys.com, kiosk, app) to drive Wendy’s holistic campaign approach. They will play a key role in driving customer acquisition, optimizing promotional performance, enhancing brand presence on aggregator platforms, and working cross-functionally with internal stakeholders and external partners to grow sales through the delivery channel profitably.

Responsibilities

• Contribute to the development and execution of the digital product strategy and roadmap across key customer-facing channels, including App, Web, Kiosk, Delivery Integration, Loyalty, Offers Management, CRM, and Analytics
• Support the development of strong working relationships with Delivery Providers (DSPs) by coordinating regular check-ins, tracking promotional opportunities, and gathering insights on platform trends and competitor activity. Use these learnings to inform campaign planning and optimize digital engagement strategies
• Manage digital operating costs, Digital SOWs and cultivate strong vendor relationships through collaboration with Finance and Marketing teams.
• Partner with various teams including US and Canada teams on executions/learning/reporting and dashboard, collaborate on campaign reporting and analysis to influence future strategy
• Agency & DSP relationship and assignments
• Digital Engagement content across DSPs, email, app, .com
• Digital and Media partnership strategy
• Budget allocation and spending

Qualifications

• Education: Bachelor\’s Degree required, focus on Digital or Marketing is preferred
• 5+ years delivery marketing experience
• Experience working at or with a large consumer-facing brand
• Experience working inside a creative agency, or experience managing creative agency resources
• Experience managing projects or campaigns
• Experience with building and executing digital testing initiatives

Seniorities

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Hospitality and Food and Beverage Retail