At a Glance
- Tasks: Shape and deliver impactful brand programmes that drive consumer relevance and commercial performance.
- Company: Join Weetabix, a diverse and inclusive company on an exciting growth journey.
- Benefits: Competitive salary, annual bonus, flexible work opportunities, and personal development support.
- Other info: Enjoy a dynamic workplace with excellent career growth and well-stocked kitchens!
- Why this job: Make a real impact on brand evolution while collaborating with cross-functional teams.
- Qualifications: Experience in brand management or marketing within fast-paced consumer sectors.
The predicted salary is between 40000 - 50000 £ per year.
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We're committed to building an organisation where people from all walks of life feel they belong, where different voices, experiences, and backgrounds are valued and respected.
Closing date: 28th July 2026
Interview process: Two Stage Interview Process
Working pattern: You'll spend three days a week in the office, creating great opportunities to collaborate, strengthen team connections and build high-impact working relationships face to face. We're happy to make reasonable adjustments throughout the recruitment process - just let us know how we can support you.
Weetabix is on an exciting growth journey, and many of the opportunities we are recruiting for are newly created roles. These positions reflect our investment in people, capabilities and innovation as we continue to build for the future.
The Recipe (About the Role)
As Brand Manager, you will shape and deliver impactful brand programmes that drive consumer relevance, commercial performance, and long-term brand equity. The successful candidate will own high-quality activation, oversee brand profit and loss performance, and deliver portfolio changes including innovation and renovation with pace and excellence. This role offers the opportunity to work across functions, using data-led insight to inform decisions and manage multiple high-impact projects. You will play a key role in evolving the brand over the next three to five years, embracing digital and Artificial Intelligence enabled insights, accelerating innovation, and building towards broader responsibility within the portfolio.
- Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
- Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
- Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
- Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
- Manage agency partnerships (creative, media, and packaging) to ensure insight-led, effective, and consistent outputs.
- Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision-making and future plans.
- Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
- Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
- Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.
The Ingredients (What we need from you)
- Experience in brand management, marketing or commercial roles within fast-paced consumer sectors (e.g. Fast-Moving Consumer Goods).
- Strong understanding of brand planning, campaign activation and asset development.
- Ability to analyse performance data and translate insights into clear, actionable outcomes.
- Experience collaborating with external agencies and delivering cross-functional projects.
- Good financial awareness, including Profit and Loss performance.
- Strong organisational and project management skills, with the ability to prioritise effectively.
Your Bowl of Perks (Benefits)
- Competitive salary & Annual Flexible benefits
- Annual bonus
- Double-matched pension scheme (up to 12% from us)
- 25 days annual leave increasing with service
- Annual Salary review
- Healthcare plan
- Discounted Weetabix products
To support our employees, we also offer:
- Continued investment in your personal development
- Balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
- Access to 24/7 counselling service (via Grocery Aid partnership)
- The freedom of Flexible Work Opportunities
- Enhanced Maternity / Paternity / Adoption Leave
- Additional Time Off for Fertility Treatment and Neonatal Care
- Working Parents Support Group
- Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page.
Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges. Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
Brand Manager - Burton Latimer in Woodside employer: The Weetabix Food Company
At Weetabix, we pride ourselves on fostering a diverse and inclusive work environment where every team member feels valued and empowered. Located in Burton Latimer, our collaborative culture encourages innovation and personal growth, supported by a comprehensive benefits package that includes flexible working policies, a double-matched pension scheme, and opportunities for professional development. Join us to be part of a company that not only prioritises your career but also your well-being and work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Burton Latimer in Woodside
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Weetabix Food Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Weetabix Food Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Brand Manager - Burton Latimer in Woodside
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Weetabix Food Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Weetabix Food Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Weetabix Food Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Weetabix Food Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Weetabix Food Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At The Weetabix Food Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
