At a Glance
- Tasks: Lead a luxury retail team, ensuring exceptional client experiences and operational excellence.
- Company: Join the UK's leading luxury watch specialist with a prestigious Rolex boutique.
- Benefits: Enjoy competitive perks like a holiday purchase scheme, generous discounts, and enhanced maternity pay.
- Other info: Work in a supportive, inclusive culture with excellent career development opportunities.
- Why this job: Be part of a dynamic team in a world-class luxury environment, making memorable client connections.
- Qualifications: Experience in senior retail management and a passion for delivering outstanding client service.
The predicted salary is between 33750 - 41250 £ per year.
Since opening in Spring 2025, the Rolex Boutique on London's iconic Old Bond Street has established itself as one of the brand's most significant flagship locations.
The Watches of Switzerland Group is seeking an exceptional Deputy Boutique Director to support the leadership of this prestigious showroom and play a key role in its continued success.
The history of Rolex is inextricably linked to London, where the company was founded in 1905 by Hans Wilsdorf, making this flagship location even more significant.
Position Overview
The Deputy Boutique Director will work in partnership with the Boutique Director to lead a team offering professional expertise in an elegant setting that promotes a sense of harmony, discretion and intimacy with the brand.
You will play a critical role in delivering exceptional client experiences, driving commercial performance and maintaining the highest operational standards across the boutique.
As the Boutique Director's second-in-command, you will lead by example on the sales floor, develop and inspire a high-performing team, and ensure the seamless operation of a world-class luxury retail environment.
The showroom features extensive Sales and After-Sales areas, including an accredited service centre and a dedicated Rolex Certified Pre‑Owned space.
Key Accountabilities
- Support the Boutique Director in delivering a client‑centric strategy that ensures exceptional client experience at every touchpoint.
- Lead and inspire the team through visible, hands‑on leadership, ensuring the highest standards of service and hospitality are consistently delivered.
- Act as a senior point of escalation and assume leadership responsibility in the absence of the Boutique Director.
- Coach, support and develop colleagues to maximise individual and team performance.
- Build meaningful and lasting relationships with clients, creating memorable experiences that drive loyalty and advocacy.
- Play an active role on the sales floor, leading by example and maintaining a welcoming and professional environment.
- Support the delivery of commercial objectives through effective performance management, client development and business planning.
- Optimise hospitality standards to create unique and memorable client interactions that reflect the Rolex brand.
- Ensure operational excellence across both front and back of house, maintaining consistency with established procedures and standards.
- Identify opportunities to improve efficiency, enhance ways of working and share best practice.
- Ensure compliance with all Watches of Switzerland Group and Rolex policies, processes and operating standards.
- Partner with the management team to attract, retain and develop exceptional talent.
- Support succession planning and execute development plans to build future capability within the boutique.
- Provide regular coaching, feedback, recognition and development opportunities to drive engagement and performance.
- Work collaboratively with Rolex and internal stakeholders to support boutique initiatives, events and brand objectives.
- Role Requirements/Attributes
- Significant experience in a Senior Retail Management role – ideally within a premium/luxury brand
- Experience in managing and developing a high performing team.
- Passionate about retail and delivering an exceptional client experience.
- Experience of demonstrating successful business growth.
- Proven ability to build and maintain client relationships.
- Commercially focussed.
- Experience of working with a CRM system.
About us
Did you know we're a FTSE-250 retail company employing nearly 3,000 people across the UK and the United States.
We're the UK's leading luxury watch specialist in the UK with a significant presence in the US and a complementary jewellery offering.
At the last count we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono‑brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven-e-commerce websites!
Our success is based on strong, long‑standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading‑edge technology to provide our clients with a modern, distinctive luxury experience.
This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams.
We are proud to be named as a certified Great Place to Work through the Great Place To Work® organisation.
This accolade demonstrates our commitment to people and actions in creating a positive employee experience and an enjoyable working environment.
Watches of Switzerland Group has moved our headquarters to a new, state‑of‑the‑art office in Carlton Park, Leicester.
The new 75,000 square foot office is located just outside of Leicester city centre and is home to over 500 employees.
Surrounded by 32 acres of woodlands with facilities such as a mini market, team lounges, a multi‑faith room and a parent room.
Our clients love us for our exceptional client experience, expertise, and approachability.
Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.
- Some of our benefits
- Holiday Purchase Scheme
- 24/7 Employee Assistance Programme
- 24/7 Virtual GP service
- Share Save Scheme
- Enjoy your Birthday Off
- Free Wellbeing Tools
- Generous Discount Scheme
- Enhanced Maternity Pay
At Watches of Switzerland Group, we celebrate diversity and are committed to building an inclusive environment that embraces employees' unique backgrounds and perspectives.
Your application will be reviewed anonymously, focusing solely on your qualifications, skills and experience.
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Rolex Deputy Boutique Director employer: The Watches of Switzerland Group
The Watches of Switzerland Group is an exceptional employer, offering a vibrant work culture that prioritises luxury client experiences and employee growth. Located in the UK, our team thrives on collaboration and innovation, providing unique opportunities for professional development while ensuring every employee feels valued and empowered to deliver outstanding service.
Contact Details:
The Watches of Switzerland Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Rolex Deputy Boutique Director
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
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✨Show Off Your Customer Service Skills
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We think you need these skills to ace Rolex Deputy Boutique Director
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at The Watches of Switzerland Group, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at The Watches of Switzerland Group and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show The Watches of Switzerland Group that you’re ready to jump in and contribute right away!
How to prepare for a job interview at The Watches of Switzerland Group
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
