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- Tasks: Lead ad sales for Disney+, ESPN, and digital platforms while managing a dynamic team.
- Company: Join The Walt Disney Company, a global leader in entertainment and media.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry for family and friends.
- Why this job: Be part of a creative culture that values diversity and innovation in the advertising space.
- Qualifications: 8+ years in digital media sales with strong client and agency experience required.
- Other info: This role is office-based four days a week, fostering collaboration and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the UK Senior Ad Sales Manager role at The Walt Disney Company
Join to apply for the UK Senior Ad Sales Manager role at The Walt Disney Company
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Job Summary
This role will sit within the London-based Disney Advertising Sales team, with a focus on driving revenue growth for the Disney+, ESPN and Disney Media lines of business. The candidate will be accountable for growing advertising investment from agency, advertiser and Disney brand relationships by combining a deep industry knowledge of TV, Digital and TWDC advertising solutions. The role focuses on driving revenue for Disney+, ESPN, Disney digital (YouTube) and social (FB, Instagram & Twitter), working with key UK Agencies and advertisers along with other LOBs including CPGP (Licensees), theatrical and corporate alliance partners.
Job Summary
This role will sit within the London-based Disney Advertising Sales team, with a focus on driving revenue growth for the Disney+, ESPN and Disney Media lines of business. The candidate will be accountable for growing advertising investment from agency, advertiser and Disney brand relationships by combining a deep industry knowledge of TV, Digital and TWDC advertising solutions. The role focuses on driving revenue for Disney+, ESPN, Disney digital (YouTube) and social (FB, Instagram & Twitter), working with key UK Agencies and advertisers along with other LOBs including CPGP (Licensees), theatrical and corporate alliance partners.
The role will be concentrated on managing senior external relationships with key UK Agencies and Clients directly, and developing strong partnerships across the industry. With Disney+ Ad Supported Tier recently launching in the UK, this candidate will need a strong UK TV understanding and an ability to position Disney+ as a key platform within the CTV space.
The successful candidate will ensure that TWDC brand partners are equipped with market expertise and leading-edge digital/AV solutions to continue to drive optimal commercial revenues from all current and future Disney digital touchpoints.
The role will have 3 x direct reports (2x Sales Manager, 1 x Senior Exec), so management of this team in crucial, ensuring clarity on areas of focus, responsibility and client management, to ensure the team is focused and effective in driving revenue and delivering results.
This is a highly visible role within The Walt Disney Company, requiring high personal accountability and will involve internal stakeholder management and the need to influence senior executive thinking internally.
This is an office-based role, requiring four days per week onsite and one day working from home.
The Opportunity & Responsibilities
- Drive sales revenue for Disney+, ESPN and Disney Media through standard advertising and custom content partnerships across our full portfolio of platforms
- Accountable for AV, digital and social revenue generation from external and internal partners of TWDC
- Define the sales opportunities for partners to invest in Disney’s digital commercial platforms
- Manage 3 direct reports, ensuring clarity of roles and focus on driving the revenue goals of the team
- Managing, Mentoring and developing the direct reports and growing their skills and progress
- Consult and educate other LOB to understand our digital media proposition, and the opportunities and products available through the Disney Advertising team.
- Accurate revenue forecasting with reports to UK Sales Director
- Open new cooperative business pitches to top-level agency contacts
- Understand key market trends and how these can influence our sales approach
- Work closely with all LOBs to identify new clients and identify relevant opportunities, and developing specific packages to support product launches, IP releases or key franchise campaigns.
- Work with the Client Servicing, Revenue & Yeild Management, Research and Trade Marketing teams to ensure we deliver effective and efficient campaigns for clients, providing best in class services to our clients, ensuring repeatable business.
- Manage external agency relationships with key trading partners and monitor and ensure the full delivery of trading agreements.
- Help manage the commercial model for TWDC partners ensuring we build margin but still deliver on value for client
- Provide leadership within the team and accountable for the performance and results of the team Pod.
The Experience We Require From You
- Graduate level or equivalent experience
- Previous experience at Manager level
- Experience working with both clients and agencies at a senior level
- Proven experience delivering revenue success and growth through digital campaigns and partnerships
- Excellent knowledge of multi-media platforms, including digital, TV and CTV
- Ambitious self-starter who is driven to hit sales targets from existing and new clients
- Excellent presentation and communication skills
- Excellent understanding of digital and social media landscape, covering the buying and planning of media on various digital platforms
- A minimum of 8 years digital media sales/partnership experience
Skills & Competencies Required
- Independent self-starter, comfortable with ambiguity, and with the ability to thrive in a team environment
- Numerate and analytical with the ability to draw actionable recommendations from complex data
- Confident communicator, with excellent presentation skills for both small and large audiences
- A strong commercial mind-set – an understanding of the need to create measurable value from media partnerships
- Ability to calculate industry-wide measurements such as CPMs, CPVs, CPAs etc and ROIs for media campaigns
- Experience in educating new advertisers on the benefits of digital marketing strategies
- Comfortable handling commercial discussions
- Effective communication skills, with the ability to provide comprehensive advertising solutions to prospective clients
- Understand and leverage the broader Walt Disney Company value proposition, particularly around insight and data, to drive advertiser spends
- Experience managing a direct report and leading a team
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales and Advertising
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Industries
Entertainment Providers
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UK Senior Ad Sales Manager employer: The Walt Disney Company
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Senior Ad Sales Manager
✨Tip Number 1
Network with professionals in the advertising and media industry, especially those who have experience with Disney or similar companies. Attend industry events, webinars, and conferences to make connections that could lead to referrals.
✨Tip Number 2
Familiarise yourself with Disney's advertising products and recent campaigns, particularly around Disney+. Understanding their unique selling points will help you articulate how you can drive revenue growth effectively.
✨Tip Number 3
Prepare to discuss your previous successes in digital media sales during interviews. Be ready to share specific examples of how you've driven revenue and built relationships with agencies and clients.
✨Tip Number 4
Showcase your leadership skills by discussing your experience managing teams. Highlight how you've mentored others and contributed to their professional development, as this role involves managing direct reports.
We think you need these skills to ace UK Senior Ad Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in advertising sales, particularly in digital and TV sectors. Emphasise any previous roles where you managed teams or drove revenue growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention specific achievements in your past roles that demonstrate your ability to drive sales and manage client relationships effectively.
Showcase Industry Knowledge: Demonstrate your understanding of the UK advertising landscape, especially regarding Disney+, ESPN, and digital media. Use industry-specific terminology to show you’re well-versed in current trends and challenges.
Highlight Leadership Skills: Since the role involves managing a team, be sure to include examples of how you've successfully led teams in the past. Discuss your approach to mentoring and developing talent within your team.
How to prepare for a job interview at The Walt Disney Company
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of the TV and digital advertising landscape. Be prepared to discuss current trends, challenges, and opportunities in the industry, especially regarding Disney+, ESPN, and other platforms.
✨Highlight Your Relationship Management Skills
Since this role involves managing senior external relationships, be ready to share examples of how you've successfully built and maintained partnerships with agencies and clients. Discuss your approach to nurturing these relationships for mutual benefit.
✨Prepare for Revenue Generation Discussions
Expect questions about your experience in driving revenue growth through digital campaigns. Be prepared to provide specific examples of successful strategies you've implemented and the results achieved, particularly in a competitive market.
✨Demonstrate Leadership Experience
As you'll be managing a team, it's crucial to convey your leadership style and how you've mentored and developed your direct reports in the past. Share instances where you've led a team to achieve sales targets or overcome challenges.
