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- Tasks: Lead a creative team to shape marketing strategies for Disney destinations.
- Company: Join Disney, a leader in unforgettable holiday experiences.
- Benefits: Enjoy 25 days leave, private health insurance, and exclusive Disney discounts.
- Why this job: Make magic happen by inspiring audiences to choose Disney holidays.
- Qualifications: Experience in integrated marketing and team leadership required.
- Other info: Flexible working with opportunities for travel and career growth.
The predicted salary is between 36000 - 60000 £ per year.
At Disney Destinations International (DDI), we bring unforgettable Disney holidays to life for guests across the UK, Ireland and EMEA. As Senior Manager, Marketing, you will lead a talented team responsible for shaping creative, digital and CRM strategies that inspire audiences to choose Walt Disney World, Disneyland Paris and Disney Cruise Line. This role reports to the Director, Strategy & Marketing, DDI UK & EMEA. This position is based in our London Hammersmith office, four days a week in the office and one day from home. You’ll join a team grounded in our Disney values — Integrity, Inclusion, Creativity, Collaboration, and Community.
What You Will Do
- Lead and develop a high-performing team, fostering an inclusive, collaborative environment.
- Drive creative development and execution for paid media across search, social and CRM for Walt Disney World (WDW) and Disney Cruise Line (DCL) across the UK and other EMEA markets.
- Act as the central hub for creative assets, ensuring consistency, governance and strategic use across all territories.
- Build a holistic touchpoint strategy across paid, owned, earned media, affiliates and CRM, partnering closely with PR, partnerships, trade marketing and digital teams.
- Translate marketing strategy and insights (market, competitor, consumer, media) into effective media and creative plans.
- Lead media briefing, planning, buying, optimisation and reporting in partnership with in-house media teams and agencies.
- Shape and deliver the social editorial message calendar and drive local fan engagement strategies.
- Define and implement CRM strategies to retain and grow audience databases in close collaboration with the TWDC CRM team.
- Work with central Disneyland Paris teams to adapt and localise media, search, social and CRM plans for the UK and Ireland.
- Lead the Integrated Communication Plan (ICP) process across all brands, including development and senior stakeholder alignment.
- Manage and optimise budgets across creative, media, social, affiliates and CRM.
Required Qualifications & Skills
- Experience in travel/tourism, FMCG or luxury marketing environments.
- Strong experience across integrated marketing, including creative development and media planning/buying.
- Proven ability to lead, motivate and develop a team.
- Strong commercial, analytical and results-focused mindset.
- Cultural sensitivity and strong understanding of EMEA markets.
- Flexibility for occasional UK, European or international travel.
Preferred Qualifications
- Experience with Walt Disney World and Disneyland Paris parks and resorts.
- Professional proficiency in French.
- Experience building and delivering fan/community engagement strategies.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry for you and opportunities for family and friends
- Disney Discounts on designated products, resort dining and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups including WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED (disability & neurodiversity), and TRUST (Mental Health & Wellbeing)
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation throughout the application and interview process, to perform essential job functions, and to access benefits and privileges of employment. Please contact us to request accommodation.
Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract employer: The Walt Disney Company
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and tourism industry, especially those who have experience with Disney. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along examples of your past marketing campaigns. This will help you stand out and demonstrate your ability to drive engagement.
✨Tip Number 3
Be ready to discuss your strategies! Prepare to talk about how you've successfully led teams and executed integrated marketing plans. Highlight your results and how they align with Disney's values of creativity and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Disney magic!
We think you need these skills to ace Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract
Some tips for your application 🫡
Show Your Passion for Disney: When you're writing your application, let your love for Disney shine through! Share any personal experiences or connections you have with Disney parks and how they inspire your marketing strategies. We want to see that enthusiasm!
Tailor Your Experience: Make sure to highlight your relevant experience in travel, tourism, or luxury marketing. Use specific examples that demonstrate your skills in integrated marketing and team leadership. We’re looking for how you can bring your unique background to our team!
Be Creative and Engaging: Since this role is all about creativity, don’t be afraid to showcase your creative flair in your application. Whether it’s through your writing style or the way you present your achievements, make it engaging. We love innovative thinkers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our amazing company culture there!
How to prepare for a job interview at The Walt Disney Company
✨Know Your Disney Stuff
Before the interview, dive deep into everything Disney! Familiarise yourself with the latest marketing campaigns for Walt Disney World and Disneyland Paris. Understanding their unique selling points and recent developments will show your passion and commitment to the brand.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll need to lead a team effectively. Prepare examples of how you've motivated and developed teams in the past. Highlight specific instances where your leadership made a difference, especially in collaborative environments.
✨Be Data-Driven
Disney values a results-focused mindset, so come prepared with data! Discuss how you've used analytics to drive marketing strategies in previous roles. Be ready to explain how you measure success and optimise campaigns based on insights.
✨Cultural Sensitivity is Key
With a focus on EMEA markets, demonstrate your understanding of cultural nuances. Share experiences where you've successfully adapted marketing strategies for different audiences. This will show that you can connect with diverse customer bases and enhance Disney's inclusive approach.
