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- Tasks: Lead marketing strategies for iconic Disney brands and execute impactful campaigns.
- Company: Join Disney Experiences, a global leader in entertainment and storytelling.
- Benefits: Enjoy flexible working with 4 days in the office and one remote day each week.
- Why this job: Be part of a creative team driving brand success and making magic happen.
- Qualifications: Experience in marketing management and a passion for innovative campaigns required.
- Other info: This is a 12-month fixed-term contract linked to parental leave.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Apply Now | Apply Later
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Job ID: 10124963
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Location: London, United Kingdom
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Business: Disney Experiences
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Date posted: Aug. 13, 2025
\\nJob Summary:\\n
This is a 12-month role, linked to parental leave.
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4 days a week based in Hammersmith, with one day working from home on Monday or Friday.
\\nOverall Purpose of the Role\\n
The EMEA DCP marketing team collaborates with the brand commercialization (BC) team and category teams to deliver campaigns aligned with brand strategy and category needs, consistent with global DCP marketing strategy.
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This role involves planning and executing marketing strategies for priority evergreen brands and major properties, working with PR, BC, category teams, and brand franchise management (BFM) to leverage brand assets and cross-company activations to support business objectives.
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The candidate will take marketing leadership to drive the success of brand campaigns from B2B pitches to consumer engagement, ensuring campaigns support commercial goals and deliver a strong ROI. The role requires strategic insight, business acumen, and an innovative approach, keeping abreast of industry, consumer, and media trends to ensure campaigns are relevant, impactful, and localizable.
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Building relationships internally and externally is crucial. The role involves managing partnerships and joint business planning to support strategic growth in licensing sales across the EMEA region.
\\nResponsibilities\\nMarketing Planning\\n
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- Lead annual marketing planning for brand and cross-franchise campaigns, ensuring alignment with business priorities.
- Collaborate with global marketing, regional brand commercialization, and BFM to develop campaign materials.
- Plan and manage timelines for creative strategies in response to commercialization objectives.
- Share plans with local marketing teams and facilitate regional integration.
- Promote best practices and maintain consistent processes across markets.
- Partner with brand commercialization to ensure seamless communication across properties.
- Stay updated on trends to keep marketing content innovative and relevant.
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\\nCampaign Management\\n
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- Oversee campaign workflows and track progress, providing weekly updates to the Marketing Director.
- Manage budgets, timelines, and campaign decks.
- Coordinate with creative teams and agencies to ensure timely, on-budget production of campaign assets.
- Lead regional campaign status meetings and ensure effective stakeholder communication.
- Manage team resources to optimize workload and development opportunities.
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\\nCampaign Execution\\n
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- Lead cross-functional teams to execute campaigns across regions.
- Identify priority SKUs for campaigns.
- Work with partners to leverage promotional commitments.
- Collaborate on creative toolkit development and campaign assets.
- Ensure regional teams have relevant campaign information.
- Amplify campaigns through owned media and cross-line collaborations.
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\\nTraining and Development\\n
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- Operate with integrity, champion change, and promote diversity and inclusion.
- Engage in professional development and support team training.
- Suggest improvements to departmental processes.
- Build broader knowledge of Disney’s business functions.
- Ensure legal compliance through appropriate training.
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\\nAccountabilities\\n
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- Report to the Marketing Director.
- Responsible for planning, delivering, and executing marketing campaigns that meet business objectives.
- Manage the marketing budget within guidelines.
- Ensure compliance with legal and corporate standards.
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\\nAbout Disney Experiences:\\n
Disney Experiences brings Disney stories to life through theme parks, resorts, cruises, and more worldwide, including licensing, publishing, and retail operations.
\\nAbout The Walt Disney Company:\\n
The Walt Disney Company is a leading global entertainment and media enterprise, operating in over 40 countries, dedicated to creating stories and experiences for diverse audiences worldwide.
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This position is with The Walt Disney Company Limited, part of Disney Experiences.
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Disney is an equal opportunity employer, fostering a culture of diversity and inclusion.
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Senior Marketing Manager, 12 Month Fixed Term Contract employer: The Walt Disney Company
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, 12 Month Fixed Term Contract
✨Tip Number 1
Familiarise yourself with Disney's brand values and marketing strategies. Understanding how Disney positions its brands will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former Disney employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations for the Senior Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, focusing on ROI and strategic insights. Be ready to explain how your experience aligns with the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on current trends in the entertainment and media industry. Being knowledgeable about recent developments will demonstrate your passion and commitment to the role during discussions with the hiring team.
We think you need these skills to ace Senior Marketing Manager, 12 Month Fixed Term Contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing management, particularly in campaign planning and execution. Use specific examples that demonstrate your ability to drive brand success and achieve commercial goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic insight and innovative approach to marketing. Mention how your skills align with the responsibilities outlined in the job description, such as managing budgets and collaborating with cross-functional teams.
Showcase Industry Knowledge: In your application, reference current trends in the marketing industry and how they relate to Disney's brand strategy. This will demonstrate your awareness of the market and your ability to keep campaigns relevant and impactful.
Highlight Relationship Management Skills: Emphasise your experience in building relationships both internally and externally. Provide examples of how you've successfully managed partnerships or collaborated with various teams to achieve marketing objectives.
How to prepare for a job interview at The Walt Disney Company
✨Understand the Brand
Before your interview, make sure to research Disney's brand values and recent marketing campaigns. Understanding how they align with the company's overall strategy will help you demonstrate your fit for the role.
✨Showcase Your Strategic Insight
Be prepared to discuss your previous experiences in leading marketing campaigns. Highlight specific examples where your strategic insight led to successful outcomes, especially in B2B or consumer engagement contexts.
✨Emphasise Collaboration Skills
This role requires strong collaboration with various teams. Share examples of how you've successfully worked with cross-functional teams in the past, focusing on your ability to build relationships and manage partnerships.
✨Stay Current with Industry Trends
Demonstrate your knowledge of current marketing trends and consumer behaviour. Be ready to discuss how these insights can be applied to create innovative and impactful campaigns for Disney's brands.
