Senior Ad Sales Executive

Senior Ad Sales Executive

London Full-Time 48000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive ad sales revenue for Disney+, ESPN, and digital platforms while managing key agency relationships.
  • Company: Join The Walt Disney Company, a global leader in entertainment and media with a rich legacy.
  • Benefits: Enjoy 25 days annual leave, private medical insurance, free park entry, and exclusive Disney discounts.
  • Why this job: Be part of a dynamic team shaping the future of advertising in a creative and innovative environment.
  • Qualifications: 4-5 years in digital media sales; strong communication skills and understanding of TV and digital landscapes required.

The predicted salary is between 48000 - 84000 £ per year.

UK Senior Ad Sales Executive

Apply Now Apply Later Job ID 10126837 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted 7月. 29, 2025

Job Summary:

Job Summary

This role will sit within the London-based Disney Advertising Sales team, with a focus on driving revenue growth for the Disney+, ESPN and Disney Media lines of business. The candidate will be accountable for growing advertising investment from agency, advertiser and Disney brand relationships by combining a deep industry knowledge of TV, Digital and TWDC advertising solutions.

The role focuses on driving revenue for Disney+, ESPN, Disney digital (YouTube) and social (FB, Instagram & Twitter), working with key UK Agencies and advertisers along with other LOBs including DCP (Licensees), theatrical and corporate alliance partners.

The role will be concentrated on managing external relationships with key UK Agencies and Clients direct and developing strong partnerships across the industry. Monetisation of the Disney+ Ad Supported Tier will be a key focus for this role. The candidate will need a strong UK TV understanding and an ability to position Disney+ as a key platform within the CTV space.

The successful candidate will ensure that TWDC brand partners are equipped with market expertise and leading-edge digital/AV solutions to continue to drive optimal commercial revenues from all current and future Disney digital
touchpoints.

This is a highly visible role within The Walt Disney Company, requiring high personal accountability and will involve internal stakeholder management and the need to influence senior executive thinking internally.

This is an office-based role, requiring four days per week onsite and one day working from home.

The Opportunity & Responsibilities:

  • Drive sales revenue for Disney+, ESPN and Disney Media through standard advertising and custom content partnerships across our full portfolio of platforms
  • Accountable for AV, and digital revenue generation from external and internal partners of TWDC
  • Define the sales opportunities for partners to invest in Disney’s digital commercial platforms
  • Consult and educate other LOB to understand our AV and digital media proposition, and the opportunities and products available through the Disney Advertising team.
  • Accurate revenue forecasting with reports to UK Sales Director
  • Open new cooperative business pitches to top-level agency contacts
  • Understand key market trends and how these can influence our sales approach
  • Work closely with all LOBs to identify new clients and identify relevant opportunities, and developing specific packages to support product launches, IP releases or key franchise campaigns.
  • Work with the Client Servicing, Revenue & Yield Management, Research and Trade Marketing teams to ensure we deliver effective and efficient campaigns for clients, providing best in class services to our clients, ensuring repeatable business.
  • Manage external agency relationships with key trading partners and monitor and ensure the full delivery of trading agreements.
  • Help manage the commercial model for TWDC partners ensuring we build margin but still deliver on value for client

The Experience We Require From You:

  • Graduate level or equivalent experience
  • A minimum of 4-5 years digital media sales/partnership experience
  • Excellent presentation and communication skills
  • Strong understanding of the TV and digital media landscape, covering the buying and planning of media on various digital platforms
  • Not required but helpful if there is experience with media agency landscape

Skills & Competencies Required

  • Independent self-starter, comfortable with ambiguity, and with the ability to thrive in a team environment
  • Confident communicator, with excellent presentation skills for both small and large audiences
  • Ability to calculate industry-wide measurements such as CPMs, CPVs, CPAs etc and ROIs for media campaigns
  • Experience in educating new advertisers on the benefits of digital marketing strategies
  • Comfortable handling commercial discussions
  • Experience in devising new digital products and opportunities
  • basic level of understanding of advertising laws and regulations, particularly those relating to kids
  • Effective communication skills, with the ability to provide comprehensive advertising solutions to prospective clients

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call The Walt Disney Company (EMEA) .

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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Senior Ad Sales Executive employer: The Walt Disney Company

The Walt Disney Company is an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration. With a strong commitment to employee growth, you will have access to extensive training and development opportunities, alongside generous benefits such as private medical insurance, 25 days of annual leave, and unique perks like free park entry and Disney discounts. Join a diverse team that values innovation and inclusivity, making it a rewarding place to build your career in the dynamic world of advertising sales.
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Contact Detail:

The Walt Disney Company Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Ad Sales Executive

✨Tip Number 1

Network with professionals in the advertising and media industry, especially those who have experience with Disney or similar companies. Attend industry events, webinars, and conferences to make connections that could lead to referrals.

✨Tip Number 2

Familiarise yourself with Disney's advertising products and recent campaigns. Understanding their unique selling points will help you articulate how you can contribute to their revenue growth during interviews.

✨Tip Number 3

Prepare to discuss your previous successes in digital media sales, particularly any experience with CTV or digital platforms. Be ready to share specific metrics and outcomes that demonstrate your impact on revenue generation.

✨Tip Number 4

Research the current trends in the UK advertising landscape, especially regarding digital media and consumer behaviour. Being knowledgeable about these trends will show your potential employers that you are proactive and well-informed.

We think you need these skills to ace Senior Ad Sales Executive

Digital Media Sales Experience
Strong Presentation Skills
Excellent Communication Skills
Understanding of TV and Digital Media Landscape
Knowledge of Advertising Metrics (CPMs, CPVs, CPAs, ROIs)
Client Relationship Management
Ability to Educate Advertisers on Digital Marketing
Commercial Negotiation Skills
Experience in Developing Digital Products
Understanding of Advertising Laws and Regulations
Analytical Skills for Revenue Forecasting
Team Collaboration
Independent Self-Starter
Comfort with Ambiguity

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital media sales and advertising. Focus on achievements that demonstrate your ability to drive revenue growth, particularly in the TV and digital landscape.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the Disney brand and its advertising solutions. Mention specific experiences that align with the responsibilities of the Senior Ad Sales Executive role, such as managing agency relationships or driving sales revenue.

Showcase Industry Knowledge: In your application, emphasise your knowledge of current market trends in digital advertising and how they can influence sales strategies. This will demonstrate your expertise and readiness for the role.

Highlight Communication Skills: Since excellent communication is key for this position, provide examples of how you've successfully presented ideas or led discussions in previous roles. This could include pitches to clients or collaborations with internal teams.

How to prepare for a job interview at The Walt Disney Company

✨Know Your Stuff

Make sure you have a solid understanding of the TV and digital media landscape. Familiarise yourself with Disney+, ESPN, and their advertising solutions. Being able to discuss current trends and how they impact sales will impress your interviewers.

✨Showcase Your Experience

Prepare to discuss your previous roles in digital media sales or partnerships. Highlight specific achievements, such as revenue growth or successful campaigns, to demonstrate your capability and experience in driving sales.

✨Build Relationships

Since this role involves managing external relationships, be ready to talk about how you've successfully built and maintained partnerships in the past. Share examples of how you’ve influenced stakeholders and navigated complex discussions.

✨Practice Your Presentation Skills

As a Senior Ad Sales Executive, you'll need to present ideas clearly and confidently. Practice delivering your thoughts on advertising strategies and solutions, ensuring you can engage both small and large audiences effectively.

Senior Ad Sales Executive
The Walt Disney Company
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