Marketing Manager - Softlines (Fixed-Term contract)

Marketing Manager – Softlines (Sport)(Fixed-Term contract)

Job ID 10129900 Location London, United Kingdom Business Disney Experiences Date posted 9月. 03, 2025

Job Summary

About The Role & Team

Join the EMEA DCP Marketing team and help bring Disney’s iconic brands to life across Softlines. As Marketing Manager, you’ll collaborate with Brand Commercialisation, Category, Retail, PR, and Franchise teams to deliver campaigns that are strategically aligned, locally resonant, and globally impactful.

You’ll lead marketing initiatives for evergreen brands and tentpole properties, driving everything from B2B pitches to consumer engagement. Working alongside the Senior Marketing Manager, you’ll ensure campaigns support commercial goals, deliver strong ROI, and reflect the creativity and magic of Disney.

This role also represents EMEA marketing needs to the global hub, contributing to franchise and seasonal campaigns. You’ll bring strategic insight, champion innovation, and stay ahead of fashion, media, and cultural trends to ensure our campaigns are inclusive, fresh, and relevant to diverse audiences across the region.

This is a fixed-term contract running until October 2026, located at our London office in Hammersmith, requiring four days of on-site attendance per week.

What You Will Do

Marketing Planning

• Contribute to annual planning for brand, cross-franchise, and category campaigns, ensuring alignment with business priorities and departmental goals.
• Collaborate with the Senior Marketing Manager and Marketing Director, alongside Global Marketing, Brand Commercialisation, Category, and Franchise teams, to develop campaign briefs and pitch materials.
• Support campaign planning and manage timelines to enable strong creative strategies that reflect brand and commercial objectives.
• Share plans with local marketing leads and support regional integration.
• Promote best practice sharing across markets and help establish consistent processes and ways of working.
• Partner with Brand Commercialisation to ensure cohesive communication and a unified approach across properties.
• Stay informed on fashion and tech trends to help ensure our marketing remains innovative, inclusive, and relevant.

Campaign Management

• Oversee campaign workflows and provide regular updates to the EMEA Softlines team.
• Manage campaign budgets, timelines, and master decks as directed by the Marketing Director.
• Coordinate with internal creative teams and agencies to ensure production stays on track and within budget.
• Lead regular regional campaign meetings to maintain clear communication, track progress, and meet key milestones.
• Allocate team resources thoughtfully to support development and ensure fair distribution of workload.

Campaign Execution

• Collaborate with cross-functional teams across Brand Commercialisation, Category, PR/Comms, Social, and Media to deliver impactful campaigns.
• Partner with cross-line-of-business (XLOB) teams to maximise promotional opportunities and drive full-funnel engagement.
• Work with global and regional media partners to shape creative toolkits and participate in planning sessions to develop effective assets.
• Brief relevant marketing functions to ensure campaign objectives are met.
• Coordinate with global creative teams and agencies to deliver campaign assets, including product shoots, partner creative, and experiential activations.
• Ensure regional teams have the tools and information needed to activate campaigns across category and retail.
• Collaborate with Franchise and owned media teams to amplify campaigns across all business lines.

Required Qualifications & Skills

• Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
• Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
• Excellent communication skills both verbal and written
• Ability to be flexible and adaptable with stakeholders at all levels of the organisation
• Ability to interface effectively with multiple levels of management across global teams
• Financial acumen – ability to understand a P&L and quarterly forecasting process
• Ability to understand and work within the legal and brand guidelines provided by the relevant department
• Resilient and nimble in an everchanging landscape
• Computer literate including MS Word, Excel, PowerPoint and Keynote
• Written and spoken English for business use, essential; professional proficiency in another European language, beneficial
• Good strategic approach to problem solving and innovation
• Exceptional planning and organisation skills
• Cultural sensitivity and an understanding of local markets across EMEA

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About Disney Experiences

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney\’s global consumer products operations include the world\’s leading licensing business; the world\’s largest children\’s publishing brands; one of the world\’s largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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