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- Tasks: Lead a creative team to shape marketing strategies for Disney destinations.
- Company: Join the magic at Walt Disney World Resort in London.
- Benefits: Enjoy 25 days leave, private medical insurance, and free park entry.
- Why this job: Make unforgettable memories while driving innovative marketing campaigns.
- Qualifications: Experience in travel or luxury marketing and strong leadership skills.
- Other info: Be part of a diverse team that values creativity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
At Disney Destinations International (DDI), we bring unforgettable Disney holidays to life for guests across the UK, Ireland and EMEA. As Senior Manager, Marketing, you will lead a talented team responsible for shaping creative, digital and CRM strategies that inspire audiences to choose Walt Disney World, Disneyland Paris and Disney Cruise Line. If selected for this role, you will report to the Director, Strategy & Marketing, DDI UK & EMEA. This role will be based in our London Hammersmith office, 4 days a week, with one day working from home.
You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration, and caring deeply for our Community.
What You Will Do
- Lead and develop a high-performing team, fostering an inclusive, collaborative environment.
- Drive creative development and execution for paid media across search, social and CRM for Walt Disney World (WDW) and Disney Cruise Line (DCL) across the UK and other EMEA markets.
- Act as the central hub for creative assets, ensuring consistency, governance and strategic use across all territories.
- Build a holistic touchpoint strategy across paid, owned, earned media, affiliates and CRM, partnering closely with PR, partnerships, trade marketing and digital teams.
- Translate marketing strategy and insights (market, competitor, consumer, media) into effective media and creative plans.
- Lead media briefing, planning, buying, optimisation and reporting in partnership with in-house media teams and agencies.
- Shape and deliver the social editorial message calendar and drive local fan engagement strategies.
- Define and implement CRM strategies to retain and grow audience databases in close collaboration with the TWDC CRM team.
- Work with central Disneyland Paris teams to adapt and localise media, search, social and CRM plans for the UK and Ireland.
- Lead the Integrated Communication Plan (ICP) process across all brands, including development and senior stakeholder alignment.
- Manage and optimise budgets across creative, media, social, affiliates and CRM.
Required Qualifications & Skills
- Experience in travel/tourism, FMCG or luxury marketing environments.
- Strong experience across integrated marketing, including creative development and media planning/buying.
- Proven ability to lead, motivate and develop a team.
- Strong commercial, analytical and results-focused mindset.
- Cultural sensitivity and strong understanding of EMEA markets.
- Flexibility for occasional UK, European or international travel.
Preferred Qualifications
- Experience with Walt Disney World and Disneyland Paris parks and resorts.
- Professional proficiency in French.
- Experience building and delivering fan/community engagement strategies.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry for you and opportunities for family and friends
- Disney Discounts on designated products, resort dining and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups including WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED (disability & neurodiversity), and TRUST (Mental Health & Wellbeing)
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation throughout the application and interview process, to perform essential job functions, and to access benefits and privileges of employment. Please contact us to request accommodation.
Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract in London employer: The Walt Disney Company
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to Disney or similar brands. Attend events, webinars, or even local meet-ups to make those valuable connections that could lead to your dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past marketing campaigns or projects. Use visuals or case studies to demonstrate how you’ve driven results and engaged audiences.
✨Tip Number 3
Be ready to chat about the latest trends! Stay updated on marketing strategies, especially in travel and tourism. Being able to discuss current market insights will show you’re not just passionate but also knowledgeable about the industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Disney magic!
We think you need these skills to ace Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract in London
Some tips for your application 🫡
Show Your Passion for Disney: When you're writing your application, let your love for Disney shine through! Share why you’re excited about the opportunity to work with Disney Destinations International and how your passion aligns with our values.
Tailor Your Experience: Make sure to highlight your relevant experience in travel, tourism, or luxury marketing. We want to see how your background fits with the role of Senior Marketing Manager, so don’t hold back on those achievements!
Be Creative and Engaging: Since this is a creative role, don’t be afraid to showcase your creativity in your application. Use engaging language and examples that demonstrate your innovative thinking and ability to inspire audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at The Walt Disney Company
✨Know Your Disney Stuff
Before the interview, dive deep into Disney's history, values, and current marketing strategies. Familiarise yourself with their recent campaigns, especially those related to Walt Disney World and Disneyland Paris. This will show your passion for the brand and help you connect your experience to their needs.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully motivated and developed teams in the past. Think about specific challenges you've faced and how you fostered collaboration and inclusivity within your team.
✨Be Data-Driven
Disney loves results! Be ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've translated insights into effective media and creative plans, and be prepared to talk about your experience with budget management and optimisation.
✨Engage with Cultural Sensitivity
Given the EMEA focus, demonstrate your understanding of cultural nuances in marketing. Share experiences where you've successfully tailored campaigns for diverse audiences. This will highlight your ability to connect with various markets and enhance Disney's inclusive approach.
