At a Glance
- Tasks: Lead innovative marketing strategies to boost Disney+ subscriber growth across multiple channels.
- Company: Join the iconic Walt Disney Company, a leader in family entertainment and media.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry for friends and family.
- Other info: Collaborate with diverse teams and enjoy excellent career development opportunities.
- Why this job: Be part of a creative team that drives impactful marketing campaigns in a fast-paced environment.
- Qualifications: Experience in digital marketing, A/B testing, and strong project management skills required.
The predicted salary is between 60750 - 74250 £ per year.
About the Role & Team
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.
The Performance Marketing Manager, a pivotal leader within the Performance Marketing Team, plays a crucial role in driving Disney+ subscriber growth. Reporting to the Senior Acquisition Manager, they are responsible for overseeing and executing high-impact marketing strategies across different channels. This individual develops, implements, and optimizes multi-channel marketing campaigns aimed at maximizing subscriber acquisition. They leverage a mix of paid media and emerging platform features to enhance visibility, drive conversions, and reduce cost-per-acquisition (CPA) through innovative strategies and rigorous experimentation.
Beyond acquisition efforts, they also help drive the creative strategy and operations for performance marketing channels, engage target audiences, and drive measurable results. Their leadership extends to platform development, A/B testing, and performance analysis to continuously refine effectiveness. Collaboration is key in this role, as the Acquisition Manager works cross-functionally with the Global Growth team, Analytics, Data Science, and broader Marketing teams to develop insights-driven campaigns.
Additionally, they manage and nurture relationships with key media agencies, technology partners, and external vendors, ensuring seamless execution and optimization of media investments. This role is ideal for a data-driven, results-oriented marketer who thrives in a fast-paced environment. The ideal candidate is passionate about leveraging data, insights, and creativity to unlock new opportunities, scale acquisition efforts, and drive continuous improvement in marketing performance. This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.
You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
- Help lead the strategy and execution of Paid Social, while supporting Paid Display and Video channels
- Lead the operations for the performance marketing team across relevant channels (facilitates assets, liaising with in-house stakeholders, media planning, optimisations)
- Champion an experimentation mentality, delivering measurable improvements in business performance
- Monitor KPIs and report progress, gaps, opportunities to senior leadership
Required Qualifications & Skills
Must Have:
- Successful track record in managing digital / performance marketing channels
- Experience in developing and executing A/B testing
- Experience liaising with internal stakeholders and external media partners
Preferred Qualifications
- EMEA / multi-market experience
- Knowledge of the SVOD industry
- Understanding of advanced media measurement solutions
Competencies Required
- Excellent influencing and stakeholder management skills
- Strong project management skills
- Strong presentation and communication skills
- Numerical, with an ability to distil figures into a narrative that is clear and concise
- Thrives in an ambiguous, fast paced and cross-functional environment
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Manager, Performance Marketing in London employer: The Walt Disney Company
The Walt Disney Company is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With generous benefits such as private medical insurance, 25 days of annual leave, and unique perks like free park entry, employees are supported both personally and professionally. Located in the heart of London, the company provides ample opportunities for growth and development, ensuring that every team member can thrive in their career while contributing to a diverse and inclusive community.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Performance Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Walt Disney Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Walt Disney Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Walt Disney Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Manager, Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Walt Disney Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Walt Disney Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Walt Disney Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Walt Disney Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Walt Disney Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Walt Disney Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
