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- Tasks: Lead licensing sales strategies and manage key accounts in the toy sector.
- Company: Join Disney, a global leader in entertainment and storytelling.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
- Why this job: Be part of a creative team driving growth in a dynamic industry.
- Qualifications: Degree or equivalent experience in consumer products; strong relationship-building skills required.
- Other info: This is a 12-month fixed-term contract based in London, 4 days a week.
The predicted salary is between 42000 - 84000 Β£ per year.
Licensing Sales Manager – Hardlines (Toys) (12-month fixed-term contract)
Apply Now Apply Later Job ID 10120003 Location London, United Kingdom Business Disney Experiences Date posted 6ζ. 06, 2025
Job Summary:
About The Role & Team
Plan and execute long term and fiscal year strategies. Be responsible for the commercial management of a series of our existing accounts. Evaluate licensee base and drive a rationalisation plan to ensure effective and focused business management and strategic planning to support growth across categories. Identify, pitch and secure new licensees that enhance the category growth in a substantial manner.
Relationships are key to the success of this role, both internally and externally. You will be required to actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, in order to negotiate regional contracts and ultimately drive and deliver strategic growth in licensing sales on behalf of the EMEA business.
Apply creativity, commerciality and expertise in relevant category product development and utilise knowledge of digital, social and bricks and mortar marketing alongside key trends and consumer insight to develop and drive succinct strategies cross company and departmentally. Be agile in order to capitalise on the moment and identify new opportunities and target partners.
This is a 12-month fixed-term contract role, based out of the London office in Hammersmith, 4 days a week.
What You Will Do
- In conjunction with Senior Licensing Sales Manager/Licensing Sales Director, implement the long-term strategy for specific department in collaboration with relevant stakeholders
- Using key trends as well as commercial and consumer insight, develop and drive succinct strategies cross company and departmentally whilst being agile to capitalise on the moment and identify new opportunities and target partners
- Manage the annual operating plan and quarterly forecasting process, developing supplier (licensee) objectives and strategies, working with markets, consumer demo groups, category teams, franchise, marketing, product development and finance to drive growth
- Actively manage and cultivate the relationship engagement, partnership and joint business planning with each EMEA account, new and existing
- Execute contract negotiations for certain accounts and appropriately inform all key stakeholders (global, EMEA and local)
- Work closely with the creative teams, and where required Global Interactive Experiences, on product development and the marketing teams to support the sale of the product as required by licensee/retailer
- Communicate the International Labour Standards (ILS) process and be the conduit between the supplier and The Walt Disney Company (TWDC) ILS team as directed
- Execute new business development pitches and develop research projects with a focus on identifying scalable opportunities
- Coordinate and actively contribute in market meetings
- Collaborate and develop strong relationships with Disney market teams providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences. Utilise these relationships to share best practise
- Build relationships with the international DCP teams in order to share knowledge and best practices
Required Qualifications & Skills
- Degree level education in a related field or equivalent work experience
- Experience within consumer products business
- Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
- Proven experience of developing the performance of a team
- Financial acumen β an ability to translate numbers into a working plan
- Ability to analyse data, construct practical conclusions and implement recommendations to achieve business targets
- An ability to be agile in order to capitalise on the moment and identify new opportunities and target partners
- Resilient and nimble in an ever changing landscape
- Computer literate including MS Word, Excel, PowerPoint and Keynote
- Written and spoken English for business use, essential; other European languages, beneficial
- A good eye for digital, social and brick and mortar marketing
- Excellent commercial and strategic approaches to problem solving and innovation
- Exceptional planning and organisation skills
- Strong influencing skills with the ability to achieve buy-in at all levels
- Forward thinking with the ability to take industry trends and translate them into something that drives growth for TWDC
- Cultural sensitivity and an understanding of local markets across EMEA
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups β WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneyβs stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited , which is part of a business we call Disney Experiences .
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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Licensing Sales Manager - Hardlines (Toys) (12-month fixed-term contract) (London) employer: The Walt Disney Company
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Licensing Sales Manager - Hardlines (Toys) (12-month fixed-term contract) (London)
β¨Tip Number 1
Network with professionals in the licensing and consumer products industry. Attend relevant events, webinars, or trade shows where you can meet potential colleagues or partners. Building these connections can give you insights into the company culture and the specific needs of the role.
β¨Tip Number 2
Familiarise yourself with Disney's current licensing strategies and recent product launches in the hardlines category. Understanding their market position and recent trends will help you speak knowledgeably during interviews and demonstrate your genuine interest in the role.
β¨Tip Number 3
Prepare to discuss your experience in managing relationships and driving growth. Think of specific examples where you've successfully negotiated contracts or developed strategic partnerships, as these are key aspects of the Licensing Sales Manager role.
β¨Tip Number 4
Stay updated on industry trends, especially in the toy sector. Being able to identify and discuss emerging opportunities or challenges in the market will showcase your analytical skills and forward-thinking approach, which are crucial for this position.
We think you need these skills to ace Licensing Sales Manager - Hardlines (Toys) (12-month fixed-term contract) (London)
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in licensing, sales management, and relationship building. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the toy industry and your understanding of Disney's brand values. Mention specific examples of how you've successfully managed accounts or driven growth in previous roles.
Showcase Your Skills: Emphasise your financial acumen and ability to analyse data. Provide examples of how you've used these skills to achieve business targets in past positions, as this is crucial for the Licensing Sales Manager role.
Highlight Relationship Management Experience: Since relationships are key to this role, detail your experience in managing partnerships and collaborations. Include any successful negotiations or joint business planning you've been involved in to showcase your capability.
How to prepare for a job interview at The Walt Disney Company
β¨Know Your Numbers
As a Licensing Sales Manager, you'll need to demonstrate your financial acumen. Be prepared to discuss how you've translated data into actionable plans in previous roles. Bring examples of how you've achieved financial targets and managed budgets.
β¨Build Relationships
This role heavily relies on relationship management. Think about past experiences where you've successfully built partnerships. Be ready to share specific examples of how you engaged with clients or stakeholders to drive growth.
β¨Showcase Your Agility
The job requires being agile and capitalising on new opportunities. Prepare to discuss instances where you've adapted quickly to changes in the market or business environment. Highlight your ability to identify and act on emerging trends.
β¨Creative Problem Solving
Expect questions that assess your strategic thinking and problem-solving skills. Prepare to discuss how you've approached challenges creatively in the past, particularly in product development or marketing strategies.
