At a Glance
- Tasks: Lead licensing sales for Disney, Marvel, and Lucasfilm products across EMEA.
- Company: Join Disney Experiences, a leader in global family entertainment and media.
- Benefits: Enjoy flexible hours, travel opportunities, and a vibrant workplace culture.
- Why this job: Be part of a creative team that brings iconic brands to life and drives innovation.
- Qualifications: Experience in sales or fashion retail; strong leadership and communication skills required.
- Other info: Based in Hammersmith, London with a 4-day in-office policy.
The predicted salary is between 43200 - 72000 £ per year.
Join the team that brings the magic of Disney, Marvel, and Lucasfilm to life every day, across EMEA and beyond! We’re looking for a strategic, creative, and commercially savvy leader to drive licensed product growth across key fashion categories and demographics. If you’re passionate about storytelling through product, spotting trends, and shaping iconic brands, this is your moment.
Overall Purpose of the Role
This role contributes to the development and execution of the EMEA regional long-term and fiscal year category strategy, with the objective of maximising sales of licensed products in alignment with individual market goals. The scope spans all consumer demographics and covers the full Disney, Marvel, and Lucasfilm franchise portfolios, requiring deep expertise across a wide range of consumer product categories.
Overview of Key Responsibilities
- Develop and implement forward-thinking, data-driven strategies that scale revenue, reach, and brand influence.
- Leverage key trends, commercial performance, and consumer insights to identify and activate new business opportunities, while maximising existing ones.
- Demonstrate leadership, vision, and commercial acumen to craft actionable plans at a sub-category level.
- Provide strategic oversight and expertise in product development, spanning design, sourcing, and supply.
- Build and maintain strong relationships across internal teams and external partners.
- Lead senior-level engagement and joint business planning with new and existing EMEA/Global accounts to negotiate contracts and drive sustained growth in licensing sales.
- Act as a key liaison between Global/EMEA strategies and local market needs.
Impact
Through a unique blend of demographic insight, innovative product development, and meaningful partnerships, this role helps deliver the magic of Disney to consumers. It supports brand trust and affinity in a dynamic global marketplace, offering quality, creativity, and fun across every product experience.
Areas of Responsibility
- Responsible for the Annual Operating Plan (AOP) and quarterly forecasting process, developing category objectives and strategies to drive growth.
- Active participation and contribution to the regional management team.
- Lead contract negotiation and manage relationships with global and European licensees and distributors.
- Identify new partners to continually strengthen the licensee base and grow revenues.
- Collaborate with TWDC market teams providing information and regular updates.
- Lead business development, research projects, category meetings and licensee meetings.
- Work closely with the global and EMEA category, creative and product development.
Experience and Professional Qualifications Required
- Relevant sales or similar consumer targeted experience; experience in buying is preferred.
- Significant experience working within the fashion retail/branded business.
- Team leadership and management experience.
Skills Required
- Strong financial acumen.
- Ability to analyse data and construct practical conclusions and recommendations.
- Excellent communicator and a proven ability to deliver strong commercial presentations.
- Strong written and spoken English for business use; other European languages are beneficial.
- Understanding of European markets.
- Strong leadership skills within a matrix organisation.
- Creative problem solver.
- Collaboration and influencing at all levels.
- Able to create a vision that drives results.
Additional Information
- Flexibility for frequent UK, European or International travel may be required.
- Contribution to ad-hoc projects as the business requires.
- Flexible hours may be required to meet business needs.
- The role is based in Hammersmith, London, and we operate a 4-day in-office policy.
Licensing Sales Director employer: The Walt Disney Company
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Licensing Sales Director
✨Tip Number 1
Familiarise yourself with Disney's brand values and storytelling approach. Understanding how Disney, Marvel, and Lucasfilm create emotional connections through their products will help you align your strategies with their vision.
✨Tip Number 2
Network with professionals in the licensing and consumer products industry. Attend relevant events or webinars to meet potential colleagues and learn about current trends that could benefit your application.
✨Tip Number 3
Stay updated on market trends within the fashion retail sector. Being able to discuss recent developments and how they relate to Disney's product offerings will demonstrate your commercial acumen during interviews.
✨Tip Number 4
Prepare to showcase your leadership experience by thinking of specific examples where you've successfully led teams or projects. Highlighting your ability to drive results in a matrix organisation will be crucial for this role.
We think you need these skills to ace Licensing Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the fashion retail or branded business. Emphasise your leadership skills and any experience with consumer-targeted roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling through products and your understanding of the Disney brand. Mention specific examples of how you've driven growth in previous roles and how you can apply that to the Licensing Sales Director position.
Showcase Your Analytical Skills: Since the role requires strong financial acumen and the ability to analyse data, include examples in your application that demonstrate your analytical skills and how you've used data to make strategic decisions in past positions.
Highlight Stakeholder Engagement Experience: Discuss your experience in building relationships with internal teams and external partners. Provide examples of successful negotiations or collaborations that led to sustained growth, as this is a key responsibility of the role.
How to prepare for a job interview at The Walt Disney Company
✨Showcase Your Strategic Thinking
As a Licensing Sales Director, you'll need to demonstrate your ability to develop and implement data-driven strategies. Prepare examples of how you've successfully identified market trends and activated new business opportunities in previous roles.
✨Highlight Leadership Experience
This role involves managing a team and engaging with senior stakeholders. Be ready to discuss your leadership style, how you motivate teams, and any successful projects you've led that required collaboration across different departments.
✨Understand the Disney Brand
Familiarise yourself with Disney, Marvel, and Lucasfilm franchises. Show your passion for storytelling through products and be prepared to discuss how you can contribute to enhancing brand trust and affinity in the marketplace.
✨Prepare for Contract Negotiation Scenarios
Since the role involves negotiating contracts with licensees and distributors, think of past experiences where you've successfully negotiated terms. Be ready to discuss your approach to building and maintaining strong relationships with partners.