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- Tasks: Lead content planning for Disney+ EMEA, shaping programming strategy and schedules.
- Company: Join Disney+, a global leader in entertainment, delivering magic to millions.
- Benefits: Enjoy a 4-day in-office week and collaborate with creative minds.
- Why this job: Be part of a dynamic team driving subscriber engagement and shaping the future of streaming.
- Qualifications: Experience in media programming, strong leadership skills, and a passion for content required.
- Other info: Position based in Hammersmith, London, with opportunities for collaboration across Europe.
The predicted salary is between 72000 - 108000 £ per year.
Reporting to the VP, Programming, Disney+ EMEA, the Director, Content Planning will help evolve and execute the editorial framework and content strategy for our EMEA DTC content offering, to drive maximum subscriber acquisition, engagement and retention.
The Director will create the optimum content release schedule built from all our owned US content pipelines; global, regional and local acquisitions; unpublished library and EMEA, APAC and LATAM Original Productions.
Key Responsibilities- Define the region-wide content planning schedules for DTC programming.
- Shape the overall programming strategy for Disney+ EMEA, identifying priority content genres/categories/titles to attract and retain key audience segments, drawing on data-driven insights on the content preferences and needs of different consumer cohorts.
- Set regional programming priorities, working collaboratively with country programming leads and regional EMEA content team, to create high impact programming events that leverage TWDC brands and franchises.
- Assure optimised cadence of all content types, satisfying our taste base segments and audiences.
- Develop a clear view of learnings and best practices across programming and planning, that is shared and applied across all local markets.
- Execute and update a strong data-led approach to our content planning strategies, in the long, mid and short term, including day to day schedules and reactive programming changes.
- Work with the global programming team in LA to adapt the global strategy to the region where appropriate and serve as the lead relationship for all European programming strategy/needs, working closely with all local heads of programming.
- Work closely with the EMEA content teams responsible for commissioning original content; content acquisitions; content operation and localisation team, merchandising team, analytics and insight team, strategic and propositions team, Global, Regional and Local.
- Consolidate regional and local content calendars and schedules, ensuring efficient alignment of priorities where possible.
This role requires the ability to shape and lead a high performing team; in an ever changing and evolving environment, work effectively and collaboratively with peers in London, local markets, and the US.
Specific Experience We Are Looking For- Significant experience managing a television/video editorial and programming strategy.
- Proven success in an executive level media Video Content/Programming role, ideally with multi-market experience in Europe.
- SVOD/streaming and content windowing experience would be beneficial.
- Ability/experience in selecting content for a service, planning/programming the service, and using data to guide/adjust editorial strategy.
- A passion for, and deep understanding, of content.
- Experience in developing and managing a team of programmers.
- Balanced analytical and creative thinker with ability to leverage data to drive programming strategy/decisions as well as view and understand content editorially.
- Inspires creativity and innovation.
- Excellent communication skills.
- Strong relationship skills within a matrix organisation.
- Drives results and motivates the team in a fast paced environment.
- Collaboration and influencing at all levels.
The role is based in Hammersmith, London, and we operate a 4-day in-office policy.
Contact Detail:
The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Content Planning Disney+ EMEA (London)
✨Tip Number 1
Network with professionals in the media and streaming industry, especially those who have experience with Disney+ or similar platforms. Attend industry events, webinars, or local meetups to make connections that could lead to valuable insights or referrals.
✨Tip Number 2
Stay updated on the latest trends in content planning and programming strategies within the streaming sector. Follow relevant blogs, podcasts, and social media channels to gather insights that can help you understand what Disney+ EMEA might be looking for in a candidate.
✨Tip Number 3
Familiarise yourself with Disney's existing content offerings and their performance metrics. Understanding what has worked well in the past will allow you to speak knowledgeably about potential strategies during interviews.
✨Tip Number 4
Prepare to discuss your experience with data-driven decision-making in content strategy. Be ready to provide examples of how you've used analytics to shape programming decisions, as this is a key aspect of the role.
We think you need these skills to ace Director, Content Planning Disney+ EMEA (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director, Content Planning position. Tailor your application to highlight how your experience aligns with the key responsibilities outlined in the job description.
Highlight Relevant Experience: Emphasise your significant experience in managing television/video editorial and programming strategy. Provide specific examples of your success in similar roles, particularly in multi-market environments, to demonstrate your suitability for the position.
Showcase Data-Driven Insights: Since the role requires a strong data-led approach, include examples of how you've used data to inform content planning and programming strategies in your previous positions. This will show that you can adapt to the needs of different consumer cohorts effectively.
Craft a Compelling Cover Letter: Write a cover letter that not only summarises your qualifications but also conveys your passion for content and your understanding of the Disney+ brand. Make it personal and engaging to capture the attention of the hiring team.
How to prepare for a job interview at The Walt Disney Company
✨Showcase Your Strategic Thinking
As a Director of Content Planning, you'll need to demonstrate your ability to shape and lead a programming strategy. Prepare examples of how you've successfully developed content strategies in the past, particularly in multi-market environments.
✨Highlight Data-Driven Decision Making
This role requires a strong data-led approach. Be ready to discuss how you've used data to inform your content planning decisions, including any specific metrics or insights that guided your strategies.
✨Emphasise Collaboration Skills
You'll be working closely with various teams across different regions. Share experiences where you've effectively collaborated with diverse teams, especially in a matrix organisation, to achieve common goals.
✨Demonstrate Passion for Content
Your enthusiasm for content will be key in this role. Be prepared to discuss your favourite shows or films, and articulate what makes them successful from a content planning perspective. This will show your deep understanding of the industry.
