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For Companies At a Glance
- Tasks: Drive revenue growth for Disney+, ESPN, and digital platforms through strategic partnerships.
- Company: Join the iconic Walt Disney Company, a leader in entertainment and media.
- Benefits: Enjoy 25 days annual leave, private medical insurance, free park entry, and exclusive discounts.
- Why this job: Be part of a dynamic team influencing major advertising strategies in a creative environment.
- Qualifications: Graduate level with 5+ years in digital media sales and strong communication skills required.
- Other info: This role is office-based four days a week, fostering collaboration and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Job Summary
This role will sit within the London-based Disney Advertising Sales team, with a focus on driving revenue growth for the Disney+, ESPN and Disney Media lines of business. The candidate will be accountable for growing advertising investment from agency, advertiser and Disney brand relationships by combining a deep industry knowledge of TV, Digital and TWDC advertising solutions.The role focuses on driving revenue for Disney+, ESPN, Disney digital (YouTube) and social (FB, Instagram & Twitter), working with key UK Agencies and advertisers along with other LOBs including DCP (Licensees), theatrical and corporate alliance partners.
The role will be concentrated on managing external relationships with key UK Agencies and Clients directly and developing strong partnerships across the industry. Monetisation of the Disney+ Ad Supported Tier will be a key focus for this role. The candidate will need a strong UK TV understanding and an ability to position Disney+ as a key platform within the CTV space.
The successful candidate will ensure that TWDC brand partners are equipped with market expertise and leading-edge digital/AV solutions to continue to drive optimal commercial revenues from all current and future Disney digital touchpoints.
The role doesn’t have a direct report but will work closely within a pod structure with the Senior Manager. The candidate will have additional LOB responsibility and work closely with client management, to ensure the team is focused and effective in driving revenue and delivering results.
This is a highly visible role within The Walt Disney Company, requiring high personal accountability and will involve internal stakeholder management and the need to influence senior executive thinking internally.
This is an office-based role, requiring four days per week onsite and one day working from home.
The Opportunity & Responsibilities:
- Drive sales revenue for Disney+, ESPN and Disney Media through standard advertising and custom content partnerships across our full portfolio of platforms
- Accountable for AV, and digital revenue generation from external and internal partners of TWDC
- Define the sales opportunities for partners to invest in Disney’s digital commercial platforms
- Assist in Managing, Mentoring and developing the senior execs and intern within the team
- Consult and educate other LOB to understand our AV and digital media proposition, and the opportunities and products available through the Disney Advertising team.
- Accurate revenue forecasting with reports to UK Sales Director
- Open new cooperative business pitches to top-level agency contacts
- Understand key market trends and how these can influence our sales approach
- Work closely with all LOBs to identify new clients and identify relevant opportunities, and developing specific packages to support product launches, IP releases or key franchise campaigns.
- Work with the Client Servicing, Revenue & Yield Management, Research and Trade Marketing teams to ensure we deliver effective and efficient campaigns for clients, providing best in class services to our clients, ensuring repeatable business.
- Manage external agency relationships with key trading partners and monitor and ensure the full delivery of trading agreements.
- Help manage the commercial model for TWDC partners ensuring we build margin but still deliver on value for client
- Provide leadership within the team and accountable for individual performance and results of the team and Pod target.
The Experience We Require From You
- Graduate level or equivalent experience
- Previous experience at Senior Exec level
- Experience working with both clients and agencies
- Proven experience delivering revenue success and growth through TV and digital campaigns and partnerships
- Excellent knowledge of multi-media platforms including digital, TV and CTV
- Ambitious self-starter who is driven to hit sales targets from existing and new clients
- Excellent presentation and communication skills
- Strong understanding of the TV and digital media landscape, covering the buying and planning of media on various digital platforms
- A minimum of 5 years digital media sales/partnership experience
Skills & Competencies Required
- Independent self-starter, comfortable with ambiguity, and with the ability to thrive in a team environment
- Numerate and analytical with the ability to draw actionable recommendations from complex data
- Confident communicator, with excellent presentation skills for both small and large audiences
- A strong commercial mind-set – an understanding of the need to create measurable value from media partnerships
- Ability to calculate industry-wide measurements such as CPMs, CPVs, CPAs etc and ROIs for media campaigns
- Experience in educating new advertisers on the benefits of digital marketing strategies
- Comfortable handling commercial discussions
- Experience in devising new digital products and opportunities
- Effective communication skills, with the ability to provide comprehensive advertising solutions to prospective clients
- Understand and leverage the broader Walt Disney Company value proposition, particularly around insight and data, to drive advertiser spends
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
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UK Ad Sales Manager employer: The Walt Disney Company (France)
Contact Detail:
The Walt Disney Company (France) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Ad Sales Manager
✨Tip Number 1
Network with professionals in the advertising and media industry, especially those who have experience with Disney or similar companies. Attend industry events, webinars, and conferences to make connections that could lead to referrals.
✨Tip Number 2
Familiarise yourself with Disney's advertising products and recent campaigns. Understanding their unique selling points will help you articulate how you can contribute to their revenue growth during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in driving revenue through digital and TV campaigns. Be ready to share specific examples that demonstrate your ability to meet sales targets and build strong client relationships.
✨Tip Number 4
Stay updated on current trends in the UK media landscape, particularly around CTV and digital advertising. This knowledge will not only help you in interviews but also show your commitment to understanding the market.
We think you need these skills to ace UK Ad Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media sales and partnerships. Emphasise your achievements in driving revenue growth, particularly in TV and digital campaigns, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the UK advertising landscape and how you can leverage your experience to drive sales for Disney+. Mention specific examples of successful campaigns you've managed.
Showcase Your Industry Knowledge: Use your application to showcase your deep understanding of multi-media platforms, including CTV. Discuss current market trends and how they could influence Disney's sales approach, which will show your strategic thinking.
Highlight Leadership Skills: Since the role involves mentoring and developing team members, be sure to highlight any leadership experience you have. Discuss how you've successfully led teams or projects in the past, focusing on results and accountability.
How to prepare for a job interview at The Walt Disney Company (France)
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of the UK TV and digital advertising landscape. Be prepared to discuss current trends, key players, and how Disney+ fits into the competitive landscape.
✨Prepare for Relationship Management Questions
Since the role involves managing external relationships with agencies and clients, be ready to share examples of how you've successfully built and maintained partnerships in the past.
✨Highlight Your Revenue Generation Success
Be specific about your previous experiences in driving revenue growth through TV and digital campaigns. Use metrics and examples to illustrate your success and how you can replicate it at Disney.
✨Demonstrate Leadership Skills
Even though this role doesn't have direct reports, it's important to show your ability to lead and mentor others. Share instances where you've taken initiative or guided a team towards achieving targets.
