Performance Marketing Manager (Fixed-term contract)

About the Role: As a Performance Marketing Manager, you will take the lead in shaping and executing strategic paid media campaigns across multiple digital channels, including affiliates, paid search, display and social platforms. Your remit will include developing quarterly media plans, setting weekly budgets, and defining performance KPIs to drive traffic and acquire new customers, all while closely aligning with wider business goals. You will oversee the end-to-end management of digital paid media strategies, ensuring each activation is optimised for measurable results and supports the growth objectives of Disney Experiences.

Working collaboratively with internal stakeholders, you will apply a data-driven, full-funnel approach, incorporating audience targeting and segmentation, to deliver innovative, customer-centric campaigns that bring the magic of Disney to audiences worldwide. This is a 12-month, fixed-term contract role, based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

Values

You will join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

Responsibilities

• Oversee the strategic planning, execution, and optimisation of paid media campaigns across various channels.
• Lead the development of quarterly media plans for all paid media channels, establishing weekly budgets and performance KPIs.
• Coordinate channel mix strategy with other stakeholders in partnership with the Senior Digital Marketing Manager.
• Take full responsibility for channel performance across paid activations, ensuring alignment with campaign objectives and KPI targets.
• Implement a comprehensive funnel approach to campaign activation, incorporating audience targeting and segmentation as required.
• Collaborate closely with the Senior Digital Marketing Manager to ensure Paid Media plans align with broader strategic direction.
• Direct digital marketing strategy throughout EMEA and identify opportunities to accelerate new customer acquisition.
• Align campaign activities with overarching marketing and business strategies to optimise customer acquisition and campaign return on investment.
• Provide support to the broader team in executing campaigns across multiple channels and platforms.
• Direct the Affiliate Marketing strategy and assist the Performance Marketing team with management of affiliate networks.
• Oversee Paid Search, Display, and Paid Social channels by supporting the Performance Marketing team.
• Assess paid channel performance in partnership with our agency team.
• Serve as the main contact between the digital marketing team and third-party agencies.
• Facilitate campaign deployment and maintain effective collaboration between performance marketing teams and agency partners.
• Oversee paid media team operations, including regular and ad hoc reporting, administrative tasks, and adherence to deadlines.
• Promote a test-and-learn approach within the team to drive channel and business growth.
• Manage financial processes for performance marketing, ensuring accurate handling of POs and invoices.
• Coordinate with the online team to stay updated on key products, promotions, and business activity.
• Partner with the Creative team for briefs, campaign alignment, and analysis to support marketing goals.
• Collaborate with merchandising and digital teams to optimise performance marketing impact.
• Work with guest experience to boost awareness of in-store activities.

Required Qualifications & Skills

• Degree level education in a relevant field or equivalent experience in e-commerce marketing.
• Significant experience in the B2C digital marketing landscape.
• Proven ability to work cross-functionally with internal and external stakeholders.
• Strong working knowledge of analytics and performance marketing systems.
• Demonstrated ability to manage, coach, and develop team members.
• Commercially minded, with a good grasp of brand management and ROI generation.
• Excellent MS Excel skills and exceptional attention to detail.
• Outstanding time management, organisation, and the ability to prioritise and meet deadlines.
• Fluent in English (verbal and written), with other European languages considered an asset.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry for family and friends
• Disney Discounts on designated Disney products
• Employee Resource Groups - WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED, and TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.