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For Companies At a Glance
- Tasks: Drive customer acquisition and retention for Disney+ through optimised testing and collaboration.
- Company: Join The Walt Disney Company, a leader in entertainment with iconic brands like Marvel and Star Wars.
- Benefits: Enjoy 25 days annual leave, private medical insurance, free park entry, and exclusive Disney discounts.
- Why this job: Be part of a dynamic team shaping the future of streaming while making a real impact.
- Qualifications: Experience in acquisition strategies and A/B testing in fast-paced subscription services is essential.
- Other info: Work onsite 4 days a week and engage with diverse employee resource groups.
The predicted salary is between 36000 - 60000 £ per year.
About the Role & Team
Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs). The Disney+ team is responsible for the country launches and day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics. The EMEA Customer Acquisition team’s mission is to make it as easy as possible for potential customers to discover and sign-up to Disney+. You will be part of a team of four optimising the disneyplus.com experience to drive acquisition, upgrades/downgrades, reduce cancellations and optimise winback tactics, also leveraging other owned channels such as email, app notifications, and more. You will be working closely with Product, Analytics, Marketing Operations, Design and Local teams to define and execute the testing roadmap, implement winning treatments and promote key beats. This role will require you to be onsite 4 days a week.
What You Will Do
- Develop and implement the testing roadmap for key commerce flows and channels (e.g. landing page, sign-up flow, cancellation flow, email, push, etc) optimising for conversion and lifetime value.
- Partner with Product, Analytics, Marketing Operations, Design to find opportunities to drive customer acquisition and retention (incl. through offers and winback) as well as upgrades and downgrades.
- Collaborate with local teams in EMEA markets to deliver campaigns and initiatives across the region.
- Monitor KPIs and report progress, gaps, opportunities to senior leadership.
Required Qualifications & Skills
- Successful track record in defining and implementing acquisition strategies (managing KPIs such as conversion rate and lifetime value) in the SVOD industry or other fast paced subscription services.
- Extensive experience in developing and implementing A/B testing roadmaps.
- Extensive experience partnering with Product teams.
- Numerical, with an ability to distil figures into a narrative that is clear and concise.
- Excellent influencing and business partner collaboration.
- Strong presentation and interpersonal skills.
- Thrives in an ambiguous, fast paced and cross-functional environment.
The Perks
- 25 days annual leave.
- Private medical insurance & dental care.
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing.
- Excellent parental and guardian leave.
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Customers Acquisition Manager (Fixed Term Contract - 12 months) employer: The Walt Disney Company (France)
Contact Detail:
The Walt Disney Company (France) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customers Acquisition Manager (Fixed Term Contract - 12 months)
✨Tip Number 1
Familiarise yourself with the Disney+ platform and its unique selling points. Understanding the customer journey and how Disney+ differentiates itself in the market will help you articulate your insights during discussions.
✨Tip Number 2
Network with professionals in the subscription video on demand (SVOD) industry. Attend relevant events or webinars to connect with others who have experience in customer acquisition strategies, as they can provide valuable insights and potentially refer you.
✨Tip Number 3
Prepare to discuss specific A/B testing examples from your past experiences. Be ready to explain how your testing strategies led to measurable improvements in customer acquisition or retention, as this will demonstrate your expertise in the area.
✨Tip Number 4
Showcase your ability to work cross-functionally by highlighting any past collaborations with product, analytics, or marketing teams. This will illustrate your capability to thrive in a fast-paced environment and your understanding of how different departments contribute to customer acquisition.
We think you need these skills to ace Customers Acquisition Manager (Fixed Term Contract - 12 months)
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and required qualifications. Tailor your application to highlight your relevant experience in customer acquisition and A/B testing.
Craft a Compelling CV: Ensure your CV showcases your successful track record in defining and implementing acquisition strategies. Use quantifiable achievements to demonstrate your impact in previous roles, especially in the SVOD industry or similar fast-paced environments.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your experience in collaborating with cross-functional teams and your ability to analyse KPIs. Make sure to connect your skills to the specific needs of the Disney+ team.
Proofread Your Application: Before submitting, thoroughly proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a fast-paced environment like Disney+.
How to prepare for a job interview at The Walt Disney Company (France)
✨Know Your Numbers
Since the role involves monitoring KPIs and reporting on them, make sure you brush up on relevant metrics like conversion rates and lifetime value. Be prepared to discuss how you've used data to drive customer acquisition strategies in your previous roles.
✨Showcase Your A/B Testing Experience
The job requires extensive experience in developing and implementing A/B testing roadmaps. Come ready with examples of tests you've conducted, what you learned from them, and how they impacted customer acquisition or retention.
✨Collaborate Like a Pro
This position involves working closely with various teams such as Product, Analytics, and Marketing Operations. Highlight your collaboration skills by sharing specific instances where you successfully partnered with cross-functional teams to achieve a common goal.
✨Prepare for Ambiguity
The role thrives in a fast-paced and ambiguous environment. Think of examples from your past where you navigated uncertainty and how you adapted your strategies to meet changing circumstances. This will show your potential employer that you're ready for the dynamic nature of the job.
