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- Tasks: Lead media measurement and insights for Disney+ UK advertising, creating compelling narratives.
- Company: Join Disney+, a leader in premium video entertainment with a diverse content library.
- Benefits: Enjoy 25 days annual leave, private medical insurance, free park entry, and exclusive discounts.
- Why this job: Make an impact in the exciting world of advertising with a globally recognised brand.
- Qualifications: Experience in advertising sales research, media measurement, and client-facing presentations.
- Other info: Work in a dynamic environment with a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Disney+ is The Walt Disney Company’s Direct-to-Consumer (DTC) video entertainment service, offering premium branded content alongside a broad general entertainment library, appealing to families and adults alike. The service consists of long-form and short-form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu) with an appealing and easy to use interface accessed across multiple platforms (e.g. smart TVs, mobile devices).
The Audience Measurement and Insight team work across the Disney Advertising, Media Networks, Content Sales and Content Development divisions, and is tasked with delivering best in class measurement, data and insight to support the objectives of each business area. We are looking to expand our team. The Senior Manager, Measurement and Insight, will support the Disney+ Advertising UK sales team, bringing a depth of expertise in the UK media planning and advertising effectiveness landscape. This role will develop clear, compelling narratives to showcase the unique nature of the Disney+ advertising environment (The Disney Difference) to ensure an optimal toolkit to support the requirements from agency planners and deliver evidence of the value that partnering with us delivers for client campaigns.
This role will work hand-in-hand with the regional advertising measurement and insight team, data partnerships lead, and the UK Disney Advertising sales team. This position requires someone to work from our Hammersmith offices 4 days a week.
The Opportunity & Responsibilities:
- Lead media measurement and insights for Disney+ UK advertising supported tier
- Ensure delivery of an optimal toolkit to support the inclusion of Disney+ in the agency planning process
- Be an expert in the UK AV advertising market landscape and industry initiatives
- Create and present compelling client facing narratives illustrating our unique proposition by drawing on a range of data, measurement, industry and audience insights to position the strengths of Disney+
- Participate in client and agency meetings (e.g. roadmap planning, measurement approach, debriefs), roadshows and events with sales team
- Determine Disney’s POV on third party vendors and industry initiatives to guide decisions on representation, partnerships and engagements
- Collaborate with the regional Audience Measurement and Insight team to deliver insights, post campaign effectiveness studies and thought-leadership studies
The Experience & Skills We Require From You:
- Highly experienced advertising sales research and measurement and/or AV or digital agency planning background
- Inquisitive mindset to understand how advertising best delivers brand objectives
- Experienced in creating compelling client facing narratives drawing on a range of 1st party data, measurement and audience insights to illustrate the power of advertising with Disney+
- Hands on experienced in delivering effectiveness measurement studies (Reach & Frequency, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models, Outcomes)
- Detailed understanding of UK media measurement and industry landscape (BARB, Origin, Thinkbox, IPA etc)
- Experienced in using a wide range of third-party partners to develop commercial narrative (Techedge, TGI, GWI)
- Enjoys and is confident in presenting to a wide range of stakeholders at both small- and large-scale meetings or events
- Ability to work independently and pro-actively with a high attention to detail
The Perks:
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Senior Manager, Audience Measurement and Insight in London employer: The Walt Disney Company (EMEA)
Contact Detail:
The Walt Disney Company (EMEA) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Audience Measurement and Insight in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to Disney+. LinkedIn is your best mate here; drop them a message and ask for a chat. You never know who might help you land that interview!
✨Tip Number 2
Show off your expertise! Prepare a presentation or a case study that highlights your understanding of the UK AV advertising landscape. This will not only impress but also demonstrate your proactive approach to potential employers.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience in media measurement and insights clearly. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Disney+ team. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Manager, Audience Measurement and Insight in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Manager, Audience Measurement and Insight. Highlight your experience in advertising sales research and measurement, and don’t forget to showcase your ability to create compelling narratives using data.
Showcase Your Expertise: We want to see your deep understanding of the UK media landscape. Include specific examples of how you've navigated the advertising effectiveness landscape and any relevant tools or methodologies you've used in your previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Disney+ and how your skills align with our mission. Make it personal and engaging – we love a good story!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at The Walt Disney Company (EMEA)
✨Know Your Audience
Before the interview, dive deep into understanding Disney+ and its unique advertising environment. Familiarise yourself with their key content brands and how they resonate with different audiences. This will help you tailor your responses and demonstrate your knowledge of the company’s objectives.
✨Showcase Your Expertise
Be ready to discuss your experience in advertising sales research and measurement. Prepare specific examples of how you've successfully delivered effectiveness measurement studies or created compelling narratives using data. This will highlight your fit for the Senior Manager role.
✨Prepare for Client-Facing Scenarios
Since this role involves presenting to clients and stakeholders, practice articulating your insights clearly and confidently. Use mock presentations to refine your storytelling skills, ensuring you can effectively communicate the value of partnering with Disney+.
✨Engage with Industry Trends
Stay updated on the latest trends in the UK AV advertising market. Be prepared to discuss how these trends impact Disney+ and how you can leverage them to enhance advertising effectiveness. This shows your inquisitive mindset and readiness to contribute to the team.
