At a Glance
- Tasks: Manage ad campaigns and optimise audience strategies to drive revenue.
- Company: Join Rakuten Viber, a leading global app transforming user connections.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on data-driven decision making.
- Why this job: Influence millions while working on innovative projects in a dynamic environment.
- Qualifications: 2-3 years in digital advertising with expertise in Google Ad Manager.
The predicted salary is between 36000 - 60000 € per year.
Overview
Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy. You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data. The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.
Responsibilities
- Ad Operations & Campaign Management
- Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
- Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
- Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
- Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
- Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
- Operational leg of programmatic curation, PD and PG campaigns.
- Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
- Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
- Manage and maintain a healthy ads.txt ID list.
- Work with internal stakeholders to ensure brand safety and compliance with ad policies.
- Technical support of the partners' QBR preparation.
- Supporting smaller technical projects and action plans based on partner feedback.
- Audience Strategy & Sales Support
- Sales Consultancy: Act as the "subject matter expert" for the sales team, answering complex inquiries regarding audience scale, reach, and feasibility.
- Project Leadership: Lead the rollout of new audience-centric projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers).
- Market Insight: Stay ahead of privacy regulations (GDPR/CCPA) and technical shifts (Privacy Sandbox) to ensure our data strategy remains compliant and competitive.
- Audience Segmentation: Build and maintain complex, high-performing audience segments.
- 1st-Party Data Strategy: Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT).
- Testing & Optimization: Run rigorous A/B tests on audience definitions and journey logic. Analyze performance data to refine targeting strategies and improve ROI.
- Cross-Functional Collaboration: Act as the "data translator" between technical engineering teams and the growth marketing team to ensure tracking events are accurately mapped and actionable.
Requirements
- Experience: 2-3 years in digital advertising, specifically within Ad Ops or Programmatic Strategy.
- Technical Stack: Expert-level knowledge of Google Ad Manager. Experience with SSPs (Magnite, PubMatic, Xandr, etc.) and DMPs/CDPs is a plus.
- Analytical Mindset: Comfortable working with large datasets; proficiency in Excel/Google Sheets is a must. SQL knowledge.
- Communication: Ability to translate technical "ad tech speak" into clear, value-driven language for sales teams and clients.
- Problem Solver: A natural curiosity for why things break and how to make them run more efficiently.
Ad Operations & Audience Strategy Manager in London employer: The Viber Group
Rakuten Viber is an exceptional employer that offers a dynamic work environment where innovation meets collaboration. As part of our ads revenue team, you will have the opportunity to influence a vast user base while working in a culture that values meaningful connections and personal growth. With a focus on employee development and a commitment to staying ahead of industry trends, we provide our team members with the tools and support needed to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Ad Operations & Audience Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in Ad Ops and audience strategy.
✨Tip Number 3
Prepare for the technical questions! Brush up on your knowledge of Google Ad Manager and SSPs. Being able to talk confidently about these will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Ad Operations & Audience Strategy Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Ad Operations & Audience Strategy Manager role. Highlight your experience with Google Ad Manager and any programmatic advertising skills you have. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital advertising and how you can contribute to our team. Don’t forget to mention your problem-solving skills and analytical mindset – we love that!
Showcase Your Technical Skills:Since this role involves a lot of technical work, make sure to highlight your expertise in managing ad tech stacks and working with large datasets. If you’ve got SQL knowledge, flaunt it! We’re looking for someone who can dive deep into data.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at The Viber Group
✨Know Your Ad Tech Inside Out
Make sure you brush up on your knowledge of Google Ad Manager and the various SSPs mentioned in the job description. Be ready to discuss how you've used these tools in past roles, and think of specific examples where you optimised campaigns or solved technical issues.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've worked with large datasets. Bring examples of how you've used Excel or Google Sheets to derive insights, and be ready to explain any SQL queries you've written to support your analysis.
✨Communicate Like a Pro
Since you'll need to translate complex ad tech jargon into clear language for sales teams, practice explaining technical concepts in simple terms. Think about how you can convey the value of audience data and segmentation strategies without getting too bogged down in technical details.
✨Stay Ahead of Industry Trends
Familiarise yourself with current privacy regulations like GDPR and CCPA, as well as emerging trends like the Privacy Sandbox. Be prepared to discuss how these factors impact audience strategy and data collection, and share your thoughts on how to navigate these challenges effectively.
