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- Tasks: Lead social media and influencer strategies, driving innovation and engagement across platforms.
- Company: Join The Very Group, a company dedicated to helping families thrive with flexible payment options.
- Benefits: Enjoy flexible working, a £6,500 benefits allowance, 30 days holiday, and discounts on Very.co.uk.
- Why this job: Shape the future of social marketing in a creative, fast-paced environment with a focus on impact.
- Qualifications: Significant experience in social marketing leadership, ideally in retail or lifestyle sectors.
- Other info: Open to travel between London and Liverpool for collaboration and shoots.
The predicted salary is between 43200 - 72000 £ per year.
About us.
We areThe Very Groupand we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options onVery.co.ukto help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.
About the role.
We’re looking for a bold and visionarySenior Social Media & Influencer Leadto bring our social strategy to life. With a new brand direction and an award-winning creative platform in place, this is a rare opportunity to shape the future of organic social, influencer, and celebrity marketing at Very.
In this high-impact maternity cover role, you’ll lead a growing team of 11 and oversee a multi-million-pound budget to deliver transformative results for Very. From fashion and beauty to home and tech, you’ll drive innovation and excellence across our social channels—ensuring our content not only engages but inspires.
This is the perfect role for a confident, creative, and commercially-minded leader who thrives in fast-paced environments and knows how to turn cultural insight into scroll-stopping content.
What you’ll be doing:
- Lead the strategy and executionof organic social, influencer, and celebrity content—ensuring alignment with brand, commercial, and customer goals.
- Develop and deliver quarterly and annual content plansin collaboration with brand, media, and category teams.
- Drive innovationby testing emerging formats, piloting new platform features, and staying ahead of social trends and algorithm changes.
- Oversee a robust influencer strategy, working with the Influencer Lead to build a powerful network of creators across categories.
- Manage high-profile celebrity partnerships, including Michelle Keegan, ensuring alignment with brand and category plans.
- Champion social-first thinkingacross the business, influencing decisions with insight and trend forecasting.
- Collaborate cross-functionallywith PR, paid social, brand marketing, and category teams to deliver integrated campaigns.
- Own performance measurement, setting clear KPIs and reporting regularly to senior stakeholders.
- Lead and inspire a high-performing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Manage a significant budget, ensuring smart prioritisation and maximum ROI.
About you.
- Significant experience in social and influencer marketing, including time in a leadership role—ideally within retail or lifestyle sectors.
- Proven success in delivering full-funnel social and influencer strategies that drive brand and commercial impact.
- Deep understanding of content planning, optimisation, and multi-platform storytelling.
- Strong experience managing influencers and creators, with a track record of measurable campaign success.
- Commercially savvy, with experience aligning social activity to trading goals and negotiating influencer fees.
- Confident communicator with the ability to influence at all levels, including Exec.
- Highly organised, action-oriented, and comfortable managing multiple priorities at pace.
- Skilled in analytics tools (e.g. Sprinklr), influencer platforms, and performance reporting.
- Knowledge of ASA guidelines and platform regulations.
- Personable, pragmatic, and resilient—with a passion for culture, creativity, and innovation.
- Open to frequent travel between London and Liverpool for collaboration, shoots, and talent meetings
Some of our benefits.
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £6,500 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be foundon our career site
How to apply
Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.
What happens next?
Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.
You can expect a one-stage interview process for this position:
1st stage– An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
2nd stage – A one-hour formal task based interview. This will be held in-person at our Liverpool office.
As an inclusive employer please do let us know if you require any reasonable adjustments.
If you\’d like to know more about our interviews, you can find out here.
Equal opportunities
We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Senior Social Media & Influencer Lead - (12 month FTC Maternity cover) employer: The Very Group
Contact Detail:
The Very Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media & Influencer Lead - (12 month FTC Maternity cover)
✨Tip Number 1
Familiarise yourself with The Very Group's brand and values. Understanding their mission to help families get more out of life will allow you to align your social media strategies with their goals, showcasing how you can contribute to their vision.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing. Being able to discuss recent developments or successful campaigns during your interview will demonstrate your passion and knowledge in the field, making you a standout candidate.
✨Tip Number 3
Prepare examples of your past successes in leading social media and influencer campaigns. Highlight specific metrics and outcomes that showcase your ability to drive brand impact, as this role requires a proven track record in delivering results.
✨Tip Number 4
Network with current or former employees of The Very Group on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
We think you need these skills to ace Senior Social Media & Influencer Lead - (12 month FTC Maternity cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and influencer marketing. Focus on leadership roles and any measurable successes you've had in previous positions, especially within retail or lifestyle sectors.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss how your skills align with their needs, particularly in driving innovation and managing high-profile partnerships. Use specific examples to demonstrate your achievements.
Showcase Your Understanding of Trends: In your application, mention your familiarity with current social media trends and algorithm changes. Highlight any experience you have with testing new formats or features, as this is crucial for the role.
Prepare for the Interview: If selected for an interview, be ready to discuss your strategic approach to social media and influencer marketing. Prepare examples of past campaigns you've led, focusing on how they aligned with commercial goals and drove brand impact.
How to prepare for a job interview at The Very Group
✨Showcase Your Leadership Skills
As a Senior Social Media & Influencer Lead, you'll be expected to lead a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any experiences where you fostered creativity and collaboration.
✨Demonstrate Your Commercial Savvy
This role requires a strong understanding of aligning social strategies with commercial goals. Be ready to share specific examples of how your previous campaigns have driven brand impact and revenue. Discuss your experience with budget management and ROI maximisation.
✨Stay Ahead of Trends
The Very Group is looking for someone who can drive innovation in social media. Research current trends in social and influencer marketing, and be prepared to discuss how you would implement these trends in your strategy. Show that you're proactive about testing new formats and features.
✨Prepare for Task-Based Questions
Since the interview includes a formal task-based component, practice answering questions that require you to think on your feet. Consider scenarios related to content planning, influencer management, and performance measurement, and prepare to articulate your thought process clearly.
