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- Tasks: Lead social media and influencer strategies to inspire and engage audiences.
- Company: Join The Very Group, a dynamic company focused on family and community.
- Benefits: Flexible working, generous holiday, learning opportunities, and discounts.
- Why this job: Shape the future of social marketing with a bold and creative team.
- Qualifications: Experience in social and influencer marketing, leadership skills required.
- Other info: Collaborative culture with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
About us.
We areThe Very Groupand we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options onVery.co.ukto help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.
About the role.
We’re looking for a bold and visionarySenior Social Media & Influencer Lead to bring our social strategy to life. With a new brand direction and an award-winning creative platform in place, this is a rare opportunity to shape the future of organic social, influencer, and celebrity marketing at Very.
In this high-impact maternity cover role, you’ll lead a growing team of 11 and oversee a multi-million-pound budget to deliver transformative results for Very. From fashion and beauty to home and tech, you’ll drive innovation and excellence across our social channels—ensuring our content not only engages but inspires.
This is the perfect role for a confident, creative, and commercially-minded leader who thrives in fast-paced environments and knows how to turn cultural insight into scroll-stopping content.
What you’ll be doing:
- Lead the strategy and executionof organic social, influencer, and celebrity content—ensuring alignment with brand, commercial, and customer goals.
- Develop and deliver quarterly and annual content plansin collaboration with brand, media, and category teams.
- Drive innovationby testing emerging formats, piloting new platform features, and staying ahead of social trends and algorithm changes.
- Oversee a robust influencer strategy, working with the Influencer Lead to build a powerful network of creators across categories.
- Manage high-profile celebrity partnerships, including Michelle Keegan, ensuring alignment with brand and category plans.
- Champion social-first thinkingacross the business, influencing decisions with insight and trend forecasting.
- Collaborate cross-functionallywith PR, paid social, brand marketing, and category teams to deliver integrated campaigns.
- Own performance measurement, setting clear KPIs and reporting regularly to senior stakeholders.
- Lead and inspire a high-performing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Manage a significant budget, ensuring smart prioritisation and maximum ROI.
About you.
- Significant experience in social and influencer marketing, including time in a leadership role—ideally within retail or lifestyle sectors.
- Proven success in delivering full-funnel social and influencer strategies that drive brand and commercial impact.
- Deep understanding of content planning, optimisation, and multi-platform storytelling.
- Strong experience managing influencers and creators, with a track record of measurable campaign success.
- Commercially savvy, with experience aligning social activity to trading goals and negotiating influencer fees.
- Confident communicator with the ability to influence at all levels, including Exec.
- Highly organised, action-oriented, and comfortable managing multiple priorities at pace.
- Skilled in analytics tools (e.g. Sprinklr), influencer platforms, and performance reporting.
- Knowledge of ASA guidelines and platform regulations.
- Personable, pragmatic, and resilient—with a passion for culture, creativity, and innovation.
- Open to frequent travel between London and Liverpool for collaboration, shoots, and talent meetings
Some of our benefits.
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £6,500 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be foundon our career site
How to apply
Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.
What happens next?
Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.
You can expect a one-stage interview process for this position:
1st stage– An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
2nd stage – A one-hour formal task based interview. This will be held in-person at our London office.
As an inclusive employer please do let us know if you require any reasonable adjustments.
If you\’d like to know more about our interviews, you can find out here.
Equal opportunities
We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Senior Social Media & Influencer Lead (12 month FTC Maternity Cover) employer: The Very Group
Contact Detail:
The Very Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media & Influencer Lead (12 month FTC Maternity Cover)
✨Tip Number 1
Get to know the company inside out! Research The Very Group's values, products, and recent campaigns. This will help you tailor your conversations during interviews and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the role of Senior Social Media & Influencer Lead. Have examples ready that showcase your leadership skills and successful campaigns you've managed.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a nice touch and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Senior Social Media & Influencer Lead (12 month FTC Maternity Cover)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and influencer marketing shine through. We want to see that you’re not just qualified, but genuinely excited about the role and what Very stands for!
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in social and influencer marketing. We love seeing how your past roles align with our needs, so don’t be shy about showcasing your achievements!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences. Remember, we’re looking for someone who can communicate effectively!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Very team!
How to prepare for a job interview at The Very Group
✨Know Your Stuff
Before the interview, dive deep into The Very Group's brand and its recent campaigns. Familiarise yourself with their social media presence and influencer partnerships. This will not only show your genuine interest but also help you discuss how you can contribute to their vision.
✨Showcase Your Leadership Style
As a Senior Social Media & Influencer Lead, you'll be managing a team. Be ready to share examples of how you've led teams in the past, especially in fast-paced environments. Highlight your approach to fostering creativity and collaboration within your team.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing a high-profile celebrity partnership or driving innovation in social strategy. Think through your past experiences and be ready to discuss measurable outcomes from your strategies.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the future direction of The Very Group's social strategy or how they measure success in their influencer campaigns. This shows you're not just interested in the role, but also in the company's growth.
