Senior Analyst

Senior Analyst

Liverpool Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Analyse campaign data, optimise marketing strategies, and collaborate with teams for effective communication.
  • Company: Join a dynamic social network focused on innovative marketing solutions and customer engagement.
  • Benefits: Enjoy flexible hybrid working, 30 days holiday, and a £1,000 benefits allowance.
  • Why this job: Be part of a culture that values inclusivity and personal growth while making a real impact.
  • Qualifications: Strong analytical skills, experience with SAS or SQL, and the ability to simplify complex data.
  • Other info: Opportunity for bonuses and discounts, plus access to Udemy for continuous learning.

The predicted salary is between 28800 - 48000 £ per year.

About the role.

Key Responsibilities:

  • Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process.
  • Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity.
  • Support in the design & execution of segment level customer strategies that drive value growth.
  • Define ‘Test & Control’ methodology for tests that ensures results can be measured accurately and confidently to inform future strategy decisions .
  • Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme.
  • Work with Data Science to utilise advanced analytical tools, e.g. segmentation, modelling, AI and machine learning to drive improved campaign and strategy performance.
  • Support the delivery of Omni-channel messaging strategies using data to determine who, when, how and what communications are sent to individual customers.
  • Manage effective working relationships with key stakeholders across Customer Comms, FS Marketing, Finance & Data Intelligence.
  • Collaborate with Campaign Selections and Marketing teams to ensure campaign processes are effective and automated when possible.
  • About you.

  • Strong numerical and analytical skills and with the ability to spot trends and opportunities in data to provide recommendations.
  • Ability to translate complex data into simple and concise formats that can be shared with colleagues across a wide range of disciplines and levels of seniority.
  • A level of understanding of how advanced analytical tools, e.g. segmentation, modelling, AI and machine learning can be utilised within strategies to drive improved performance.
  • Highly organised with a strong attention to detail and able to work under pressure to tight deadlines.
  • Experience in extracting and manipulating data in either SAS or SQL.
  • Some of our benefits.

  • Flexible, hybrid working model
  • Inclusive culture and environment, check out our Glassdoor reviews
  • £1,000 flexible benefits allowance to suit your needs
  • 30 days holiday + bank holidays
  • Udemy learning access
  • Bonus potential (performance and business-related)
  • Up to 25% discount on Very.co.uk
  • Matched pension up to 6%
  • More benefits can be found on our career site
  • How to apply

    Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

    Senior Analyst employer: The Very Group

    As a Senior Analyst at our company, you will thrive in a dynamic and inclusive work environment that champions innovation and collaboration. With a flexible hybrid working model, generous holiday allowance, and a commitment to employee development through platforms like Udemy, we empower our team members to grow both personally and professionally. Join us to leverage advanced analytical tools and make impactful contributions while enjoying a competitive benefits package tailored to your needs.
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    Contact Detail:

    The Very Group Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Senior Analyst

    ✨Tip Number 1

    Familiarise yourself with advanced analytical tools like SAS or SQL, as these are crucial for the Senior Analyst role. Consider taking online courses or tutorials to enhance your skills in data extraction and manipulation, which will set you apart from other candidates.

    ✨Tip Number 2

    Showcase your ability to translate complex data into simple formats by preparing a portfolio of past projects. Highlight how your recommendations based on data analysis have positively impacted marketing strategies or campaign performance in previous roles.

    ✨Tip Number 3

    Network with professionals in the field of data science and marketing analytics. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you insights that are valuable during interviews.

    ✨Tip Number 4

    Prepare to discuss your experience with omni-channel messaging strategies. Think of specific examples where you've successfully implemented data-driven communication plans, as this will demonstrate your understanding of customer engagement and marketing effectiveness.

    We think you need these skills to ace Senior Analyst

    Strong Numerical Skills
    Analytical Skills
    Data Manipulation (SAS or SQL)
    Trend Analysis
    Data Visualisation
    Advanced Analytical Tools (Segmentation, Modelling, AI, Machine Learning)
    Test & Control Methodology
    Campaign Strategy Development
    Omni-channel Messaging Strategies
    Stakeholder Management
    Communication Skills
    Attention to Detail
    Time Management
    Problem-Solving Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights your strong numerical and analytical skills, as well as your experience with data extraction and manipulation in SAS or SQL. Use specific examples that demonstrate your ability to spot trends and provide actionable recommendations.

    Craft a Compelling Cover Letter: In your cover letter, explain how your background aligns with the responsibilities of the Senior Analyst role. Emphasise your understanding of advanced analytical tools like AI and machine learning, and how you can leverage these to drive improved campaign performance.

    Showcase Relevant Experience: When detailing your work experience, focus on projects where you have successfully collaborated with cross-functional teams, managed stakeholder relationships, and contributed to the design and execution of customer strategies. Highlight any specific achievements related to marketing spend ROI.

    Prepare for Potential Assessments: Be ready to discuss your analytical approach and methodologies during interviews. Familiarise yourself with 'Test & Control' methodologies and be prepared to explain how you would apply them to measure campaign effectiveness and inform future strategies.

    How to prepare for a job interview at The Very Group

    ✨Showcase Your Analytical Skills

    Prepare to discuss your numerical and analytical skills in detail. Be ready to provide examples of how you've spotted trends in data and made recommendations based on your findings. This will demonstrate your ability to add value to the role.

    ✨Understand Advanced Analytical Tools

    Familiarise yourself with advanced analytical tools like segmentation, modelling, AI, and machine learning. Be prepared to discuss how you have used these tools in past roles or how you envision using them to drive campaign performance.

    ✨Communicate Complex Data Simply

    Practice translating complex data into simple, concise formats. During the interview, aim to explain your past projects in a way that is easily understandable, showcasing your ability to communicate effectively across different levels of seniority.

    ✨Demonstrate Organisational Skills

    Highlight your organisational skills and attention to detail. Share examples of how you've managed multiple projects under tight deadlines, as this role requires someone who can work efficiently under pressure.

    Senior Analyst
    The Very Group
    Location: Liverpool
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