At a Glance
- Tasks: Lead exciting sports marketing campaigns and build strong partnerships with global brands.
- Company: Join Very, a digital retailer focused on helping families get more out of life.
- Benefits: Enjoy flexible working, generous holiday, and a £1,000 benefits allowance.
- Other info: Inclusive culture with opportunities for personal and professional development.
- Why this job: Make a real impact in the sports marketing world while growing your career.
- Qualifications: Experience in sports marketing and strong relationship-building skills required.
The predicted salary is between 36000 - 60000 £ per year.
We are the team behind digital retailer Very. Our purpose, helping families get more out of life, powers everything we do. If you are high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you will enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go.
Very Media Group (VMG) is Very's retail media proposition. Our vision is to be the UK’s destination pureplay retail media network, delivering insight-led, strategic, and high-performance marketing campaigns in collaboration with our brand partners. We are looking for a Sports Partnership Marketing Manager to lead this high-growth category. You will be responsible for working with our most significant strategic partners to define and deliver co-branded, performance-driven marketing activity across the annual calendar.
You will own and build on strong partner relationships, leveraging first-party data to define partner marketing strategies and identifying opportunities for media innovation to drive sales, performance, and incremental partner funding. The Sports Partnership Marketing Manager will work collaboratively with a wide range of internal and external stakeholders including global brands, category buyers, media agencies, and creative teams to deliver best-in-class creative execution that secures Very's position as a Partner of Choice.
Responsibilities:- Strategy & Partnerships: Defining joint business plans, event plans, and marketing strategies with partners, creating high-performance retail media campaigns aligned to partner KPIs and Very's commercial objectives.
- Driving Commercial Growth: Maximising partner investment through data-led pitches, influencing budgets, and identifying opportunities for innovation.
- Campaign Strategy and Execution: Build best-in-class briefs, delivering on high-impact, high-performing creative that brings together our partner and Very's brand identities.
- Data & Insights: Applying strong data literacy to translate first-party data and post-campaign analytics into actionable insights for partners.
About you: Proven experience in combining first-party insights with creative thinking to build compelling, commercially successful propositions and best-in-class strategic campaigns. Deep experience in sports marketing is required, with a strong understanding of the sports audience and category trends. Broad base of retail media and marketing experience across the full funnel - acquisition, engagement, and brand - with a track record of delivering multi-channel campaigns that drive both sales and performance.
Benefits include a flexible, hybrid working model, inclusive culture, £1,000 flexible benefits allowance, 30 days holiday + bank holidays, LinkedIn learning access, bonus potential, up to 25% discount on Very.co.uk, and matched pension up to 6%.
Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check.
We are building a culture of everyday inclusion, and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.
Sports Partnerships Marketing Manager in London employer: The Very Group
At Very, we are committed to helping our employees thrive both personally and professionally. As a Sports Partnerships Marketing Manager, you will enjoy a flexible working environment, a generous benefits package including a £1,000 flexible allowance and 30 days of holiday, and ample opportunities for career growth within a vibrant and inclusive culture. Join us in making a meaningful impact for millions of customers while advancing your career in a dynamic and supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Sports Partnerships Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Very's values, mission, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in making a difference for their customers.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the role of Sports Partnerships Marketing Manager. Have examples ready that showcase your skills in building partnerships and driving commercial growth.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to keep yourself top of mind and show your enthusiasm for the role.
We think you need these skills to ace Sports Partnerships Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Sports:When you're writing your application, let your love for sports shine through! We want to see how your passion aligns with our vision at Very Media Group. Share any relevant experiences that highlight your enthusiasm and understanding of the sports audience.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your experience in sports marketing and how it relates to the responsibilities outlined in the job description. We love seeing candidates who take the time to connect their skills with what we’re looking for!
Be Data-Driven:Since this role involves leveraging first-party data, don’t forget to mention your experience with data analytics in your application. We want to know how you've used insights to drive successful campaigns in the past. Show us you can turn numbers into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining our team at Very. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at The Very Group
✨Know Your Sports Marketing Inside Out
Make sure you brush up on the latest trends in sports marketing and understand the specific audience you're targeting. Familiarise yourself with successful campaigns and be ready to discuss how you can leverage first-party data to create compelling strategies.
✨Build Strong Relationships
Since this role involves collaborating with global brand partners, think about how you can demonstrate your ability to build and maintain strong relationships. Prepare examples of past experiences where you've successfully navigated complex stakeholder environments.
✨Showcase Your Financial Acumen
Be prepared to discuss your experience with managing budgets and tracking revenue forecasts. Highlight any instances where you've identified opportunities to exceed commercial targets, as this will show your potential to drive growth in the sports category.
✨Prepare for Creative Execution Questions
Expect questions around delivering best-in-class creative execution. Think of examples where you've combined creativity with strategic thinking to achieve high-impact results. Be ready to explain how you ensure all campaigns align with brand guidelines while being mobile-optimised.