At a Glance
- Tasks: Create inspiring marketing campaigns that connect with customers across all touchpoints.
- Company: Join Very, a brand dedicated to enhancing family life through innovative marketing.
- Benefits: Enjoy flexible working, generous holiday, and a £1000 benefits allowance.
- Other info: Be part of an inclusive culture with excellent career growth opportunities.
- Why this job: Make a real impact in the fashion retail space while developing your marketing skills.
- Qualifications: Experience in multi-channel marketing and strong project management skills required.
The predicted salary is between 40500 - 49500 £ per year.
At Very, we're on a mission to help families get more out of life. As Brand Marketing Manager, you'll play a key role in bringing our brand to life through integrated campaigns that inspire customers, build consideration and drive commercial results.
Working across our style-led categories, you'll turn customer insight, cultural trends and trading priorities into compelling full-funnel marketing campaigns. From seasonal fashion launches and home campaigns through to key retail moments such as Black Friday and Christmas, you'll help create one coherent story that connects with customers across every touchpoint. You'll take campaigns from concept to execution, working closely with creative, media, social, CRM and PR teams, as well as external agencies and partner brands. Whether you're shaping creative briefs, supporting fashion shoots, overseeing production or analysing results, you'll ensure every campaign delivers both brand impact and commercial performance.
Requirements:
- Experience delivering integrated, multi-channel marketing campaigns within fashion, retail or another style-led environment
- A strong understanding of how brand, media, social, PR, CRM and ecommerce work together to create effective customer journeys
- Experience briefing and managing creative, media and production agencies
- A sharp eye for creative quality, with the confidence to challenge and elevate campaign output
- Strong project management skills, with the ability to balance multiple campaigns, deadlines and stakeholders
- Commercial awareness and the ability to balance brand-building activity with measurable business outcomes
- Experience using customer insights, market trends and performance data to shape campaigns and optimise results
- Excellent communication and stakeholder management skills, with the confidence to influence and build strong relationships across the business
Desirable:
- Experience within a multi-brand retailer, marketplace or fashion business would be advantageous
- An interest in emerging marketing technology, AI tools and new content creation approaches would be beneficial
Conditions:
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn Learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
Brand marketing manager in retail in London employer: The Very Group
The Very Group is an exceptional employer that fosters a collaborative and innovative work culture, perfect for aspiring finance professionals. Located in the vibrant East Midlands, we offer comprehensive employee growth opportunities, including training and development programmes, alongside competitive benefits that support work-life balance. Join us to be part of a dynamic team where your contributions directly impact our financial success and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Brand marketing manager in retail in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Very Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Very Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Very Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Very Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand marketing manager in retail in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Very Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Very Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Very Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Very Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Very Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Very Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
