At a Glance
- Tasks: Drive impactful marketing campaigns using data to enhance customer experiences.
- Company: Join the dynamic team at Very, a leading digital retailer.
- Benefits: Enjoy flexible working, generous holiday, and a £250 benefits allowance.
- Other info: Inclusive culture with opportunities for personal and professional development.
- Why this job: Make a difference for millions while growing your career in a supportive environment.
- Qualifications: Experience in direct marketing and proficiency in SQL coding required.
The predicted salary is between 35000 - 45000 £ per year.
About us. We’re the team behind digital retailer Very. Our purpose, helping families get more out of life, powers everything we do. We want our people to get more out of life too! If you’re high‑performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go. We love making a difference and you’ll love making it for millions of Very customers.
About the role. Are you passionate about data‑driven marketing and delivering exceptional customer experiences? As a Campaign Management Analyst at The Very Group, you’ll play a pivotal role in selecting customer and prospect contacts across all channels, ensuring our campaigns are timely, relevant, and impactful.
Key Responsibilities- Deliver accurate, well‑targeted campaigns, with a focus on automated, event‑driven communications.
- Create and schedule campaign data for over 400 million customer contacts annually.
- Ensure all customer communications comply with data protection legislation, customer preferences and internal suppression criteria.
- Set up campaigns to enable accurate reporting and run validation reports to ensure data accuracy.
- Provide profiling and respond to ad hoc business queries.
- Review and interpret campaign results and recommend changes to improve future campaigns/activity.
- Continuously enhance the selection process to improve business performance.
About you. Relevant experience in a direct marketing environment, working with large‑scale databases to create data extracts for multiple channels. A degree‑level education or equivalent experience. Working knowledge of Unica Campaign or similar CRM tools (desirable). Proficiency in SQL coding and basic analytics. The ability to translate complex business requirements into actionable data extracts. Strong problem‑solving and communication skills. Excellent time‑management skills, with the ability to meet tight deadlines. A collaborative mindset, working effectively within a team and maintaining strong relationships with internal and external stakeholders. A solid understanding of data protection legislation and its impact on marketing activities.
Some of our benefits.- Flexible, hybrid working model
- Inclusive culture and environment
- £250 flexible benefits allowance to suit your needs
- 27 days holiday plus bank holidays
- Udemy learning access
- Bonus potential (performance and business‑related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits available on our career site
Diversity, inclusion and equal opportunities. We’re building a culture of everyday inclusion and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via talentacquisition@theverygroup.com. We’ll be happy to support you. We’re proud to be a Disability Confident Committed Employer and have nine colleague networks – including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) – that help us make Very an even more inclusive place to work.
Campaign Growth Analyst: Data‑Driven Marketing in Liverpool employer: The Very Group
At The Very Group, we are dedicated to fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Campaign Growth Analyst, you will benefit from a flexible hybrid working model, a generous holiday allowance, and a commitment to your professional development through access to Udemy learning resources. Join us in making a meaningful impact for millions of customers while enjoying a supportive environment that values diversity and encourages personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Growth Analyst: Data‑Driven Marketing in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your data storytelling skills! Be ready to discuss how you've used data to drive marketing decisions in the past. Use specific examples to demonstrate your impact and problem-solving abilities.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining our team at Very and making a difference for our customers.
We think you need these skills to ace Campaign Growth Analyst: Data‑Driven Marketing in Liverpool
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, let your enthusiasm for data-driven marketing shine through! Share specific examples of how you've used data to create impactful campaigns in the past. We love seeing candidates who are genuinely excited about making a difference with data.
Tailor Your Application:Make sure to customise your application to reflect the key responsibilities and skills mentioned in the job description. Highlight your experience with large-scale databases and any relevant tools like Unica Campaign or SQL. This shows us that you understand what we're looking for!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate candidates who can communicate complex ideas simply, as this is crucial for the role of a Campaign Growth Analyst.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it gives you a chance to explore more about our culture and benefits while you’re at it!
How to prepare for a job interview at The Very Group
✨Know Your Data Inside Out
As a Campaign Growth Analyst, you'll be working with large-scale databases. Make sure you brush up on your SQL skills and understand how to extract and manipulate data effectively. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past.
✨Understand the Customer Journey
Familiarise yourself with the customer experience at Very. Think about how data-driven marketing can enhance this journey. During the interview, share your insights on how targeted campaigns can improve customer engagement and retention.
✨Showcase Your Problem-Solving Skills
Be ready to tackle hypothetical scenarios that test your analytical thinking. Prepare to explain how you would approach a campaign that isn't performing as expected. Highlight your ability to review results and recommend actionable changes based on data analysis.
✨Communicate Clearly and Collaboratively
Strong communication is key in this role. Practice articulating complex ideas simply and clearly. Be prepared to discuss how you've worked with teams in the past, especially in collaborative environments, and how you maintain relationships with stakeholders.
