Brand Marketing Executive (Strategy and Planning) - 12 month FTC in Liverpool

Brand Marketing Executive (Strategy and Planning) - 12 month FTC in Liverpool

Liverpool Full-Time 28800 - 43200 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Support brand strategy and planning to elevate Very into a beloved household name.
  • Company: Join the dynamic team at Very, dedicated to helping families get more out of life.
  • Benefits: Enjoy flexible working, generous holiday, and a £250 benefits allowance.
  • Other info: Inclusive culture with opportunities for professional development and career progression.
  • Why this job: Make a real impact on brand marketing while growing your career in a supportive environment.
  • Qualifications: Two years in marketing, strong data interpretation skills, and a passion for creativity.

The predicted salary is between 28800 - 43200 £ per year.

We’re the team behind digital retailer Very. Our purpose, helping families get more out of life, powers everything we do. And we want our people to get more out of life too! If you’re high‑performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go. If you love making a difference, you’ll love making it sparkle for millions of Very customers.

About The Role

The Brand Marketing team are looking for a new Strategy & Planning Executive to help supercharge our sparkle and elevate Very into a loved, household brand that is first‑choice for our families. You will help deliver insights, contribute to strategy and creative optimisations, support with brand planning and act as a true brand guardian across our end‑to‑end customer comms. This role partners with our internal colleagues including the wider Brand Marketing team, Hello Studio and our Insights teams, as well as our external agencies across creative, media and brand tracking.

What you’ll be doing

  • Insights: Support with the delivery of competitor, brand and consumer insights to fuel our strategy and plans.
  • Brand identity and creative: Partner with Hello Studio and our external agencies to manage our guidelines and elevate our creative across the end‑to‑end customer journey.
  • Strategic initiatives: Support with the delivery of strategic projects across retail and FS.
  • Planning: Manage critical paths and process for strategic projects and quarterly planning.
  • Wider brand team support: Where required, support with the delivery of brand activations during peak moments.

About you

  • Two years+ experience in a marketing role within retail or consumer marketing.
  • Ability to understand and interpret data and insights.
  • Strong organisation and prioritisation skills with the ability to meet deadlines.
  • Confident and clear communicator who takes pride in high‑quality output.
  • High attention to detail and comfortable working in a fast‑paced, agile environment.
  • Experience supporting cross‑functional marketing projects from brief through to delivery.

Some of our benefits

  • Flexible, hybrid working model.
  • Inclusive culture and environment.
  • £250 flexible benefits allowance to suit your needs.
  • 27 days holiday + bank holidays.
  • LinkedIn learning access.
  • Up to 25% discount on Very.co.uk.
  • Matched pension up to 6%.
  • More benefits can be found on our career site.

How To Apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in‑person or held remotely. You can expect a two‑stage interview process for this position:

  • 1st stage - An informal 30‑45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
  • 2nd Stage - A one‑hour formal task‑based interview where you can expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments. If you’d like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Brand Marketing Executive (Strategy and Planning) - 12 month FTC in Liverpool employer: The Very Group

The Very Group is an exceptional employer that fosters a collaborative and innovative work culture, perfect for aspiring finance professionals. Located in the vibrant East Midlands, we offer comprehensive employee growth opportunities, including training and development programmes, alongside competitive benefits that support work-life balance. Join us to be part of a dynamic team where your contributions directly impact our financial success and operational excellence.

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Contact Details:

The Very Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Brand Marketing Executive (Strategy and Planning) - 12 month FTC in Liverpool

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Very Group and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Very Group are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Very Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Very Group. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Brand Marketing Executive (Strategy and Planning) - 12 month FTC in Liverpool

Data Interpretation
Brand Strategy
Creative Optimisation
Project Management
Cross-Functional Collaboration
Communication Skills
Attention to Detail

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Very Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of The Very Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Very Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at The Very Group

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Very Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At The Very Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.