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- Tasks: Drive brand strategy and planning to elevate Very into a beloved household name.
- Company: Join the dynamic team at Very, a leading digital retailer.
- Benefits: Enjoy flexible working, generous holiday, and a £1,000 benefits allowance.
- Why this job: Make a real impact on brand perception and customer experience.
- Qualifications: Experience in brand management and strong analytical skills required.
- Other info: Inclusive culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About us. We’re the team behind digital retailer Very. Our purpose, helping families get more out of life, powers everything we do. We want our people to get more out of life too! If you’re high‑performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go. If you love making a difference, you’ll love making it sparkle for millions of Very customers.
About the role. Since successfully revitalising the brand in 2024, the Very Brand Marketing team are off to a flying start and we’re looking for a new flockstar to help supercharge our sparkle and elevate Very into a loved, household brand that is first‑choice for our families. As the Brand Strategy & Planning Manager, you will contribute to strategy optimisations, manage the brand planning process and act as a true brand champion, ensuring we bring sparkle to every single customer touchpoint. This role partners with our fabulous flock of internal colleagues including the wider Brand Marketing team, Hello Studio and our Insights teams, as well as external agencies across creative, media and brand tracking.
What you’ll be doing:
- Insights: Ownership of key brand insights to inform and review plans including consumer and competitor trends, brand health and econometrics, ensuring key learnings are socialised across the Brand team and wider business.
- Brand strategy: Supporting the Senior Lead with the optimisation of our brand strategy and associated frameworks.
- Brand planning: Ownership of the end‑to‑end brand cycle plan, working with the Activation and Customer Planning teams to ensure the timely delivery of annual and quarterly brand plans, aligned to customer priorities.
- Brand identity & creative: Collaborate with stakeholders across the business to ensure that the brand identity is correctly, and consistently, activated across all customer touchpoints. Partner with Hello Studio and external agencies to manage, review and optimise our distinctive brand assets and guidelines.
- Strategic initiatives: Support Senior Brand Lead with the delivery of ad‑hoc projects.
- Monthly reporting: Ownership of monthly brand reporting, ensuring we are measuring performance against agreed KPIs.
About you. A strong background in brand management with experience developing successful brand strategies and propositions. A strategic and analytical thinker who’s able to translate data and insights into clear and compelling plans. Strong project management skills with the ability to lead squads with external agencies and internal stakeholders. Excellent communication and presentation skills. Experience briefing and delivering creative, with absolute attention to detail and a passion for distinctive creative.
Some of our benefits:
- Flexible, hybrid working model
- Inclusive culture and environment
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn learning access
- Bonus potential (performance and business‑related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
How to apply. Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.
What happens next? Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in‑person or held remotely. You can expect a two‑stage interview process for this position:
- 1st stage - An informal 30‑45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
- 2nd Stage - A one‑hour formal task‑based interview where you can expect both competency and technical questions.
As an inclusive employer please do let us know if you require any reasonable adjustments. If you’d like to know more about our interviews, you can find out here.
Equal opportunities. We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Brand Manager - Strategy & Planning in Liverpool employer: The Very Group
Contact Detail:
The Very Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Strategy & Planning in Liverpool
✨Tip Number 1
Get to know the company inside out! Research Very's brand values, recent campaigns, and their target audience. This will help you tailor your conversations and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your skills align with the role of Brand Manager. Practice answering common questions and have examples ready that showcase your strategic thinking and project management skills.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a nice touch and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Brand Manager - Strategy & Planning in Liverpool
Some tips for your application 🫡
Show Your Sparkle: When you're writing your application, let your personality shine through! We want to see how you can bring that sparkle to Very, so don’t hold back on showcasing your passion for brand management and creativity.
Tailor Your Experience: Make sure to highlight your relevant experience in brand strategy and project management. We love seeing how your background aligns with our goals, so be specific about your achievements and how they relate to the role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at The Very Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Very's brand identity and recent marketing strategies. Familiarise yourself with their mission of helping families get more out of life and think about how your experience aligns with this purpose. Being able to discuss specific campaigns or insights will show your genuine interest and understanding.
✨Prepare for Insightful Discussions
As a Brand Manager, you'll need to demonstrate your analytical skills. Prepare to discuss key brand insights you've worked with in the past, including how you translated data into actionable strategies. Think of examples where your insights led to successful brand optimisations and be ready to share them.
✨Showcase Your Project Management Skills
This role requires strong project management abilities. Be prepared to talk about your experience leading teams and managing projects, especially with external agencies. Highlight specific instances where you successfully delivered brand plans on time and how you navigated challenges along the way.
✨Practice Your Presentation Skills
Excellent communication is key for this position. During the interview, practice presenting your ideas clearly and confidently. You might be asked to present a task or case study, so ensure you can articulate your thoughts effectively and engage your audience. Remember, it's all about making your ideas sparkle!