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- Tasks: Lead influencer marketing strategies and create engaging content that resonates with audiences.
- Company: Join The Very Group, a dynamic company focused on family and community.
- Benefits: Enjoy flexible working, generous holiday, and a £1,000 benefits allowance.
- Why this job: Shape the future of influencer marketing and make a real impact in a creative environment.
- Qualifications: Experience in influencer marketing and strong leadership skills required.
- Other info: Be part of an inclusive culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About us.
We areThe Very Groupand we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options onVery.co.ukto help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.
About the role.
Are you ready to take the spotlight and lead the charge in shaping how The Very Group connects with audiences through the power of influencer marketing?
We’re on the hunt for a forward-thinking, creative, and commercially savvyInfluencer Marketing Leadto join our award-winning Marketing team. With our bold new brand strategy and a creative platform that’s already turning heads, this is your chance to make a real impact by driving best-in-class influencer campaigns across our multi-category department store.
From fashion and beauty to home, toys, and tech, you’ll be at the heart of it all—building authentic partnerships with creators, delivering scroll-stopping content, and ensuring our brand is the one everyone’s talking about.
What you’ll be doing:
- Shape the strategy: Develop and evolve our influencer marketing approach across brand, category, and campaign initiatives.
- Deliver impactful campaigns: Lead the end-to-end planning and execution of influencer activity that drives brand love, customer engagement, and commercial results.
- Spot the stars: Oversee talent discovery and selection, ensuring we partner with creators who truly align with our brand values and resonate with our audiences.
- Measure success: Build a robust measurement framework to track performance, optimise spend, and deliver actionable insights.
- Collaborate and innovate: Work closely with teams across social, PR, paid media, and creative to maximise the reach and impact of influencer content.
- Lead a team: Inspire and develop a high-performing team of five, fostering a culture of creativity, collaboration, and continuous improvement.
About you.
- A strong background in Influencer Marketing, ideally within retail or lifestyle sectors, with a proven ability to deliver impactful results.
- Leadership skills: A proven track record of leading and developing teams in a fast-paced environment.
- Strategic thinking: The ability to craft data-driven, insight-led strategies that deliver both brand and commercial results.
- Cultural know-how: A deep understanding of influencer culture, platform trends, and emerging talent.
- Creativity and commercial acumen: A knack for creating visually stunning content that aligns with trading objectives.
- Analytical mindset: Confidence in evaluating performance data and making decisions that drive ROI.
- Compliance expertise: In-depth knowledge of ASA guidelines and content governance.
- Collaboration skills: Excellent stakeholder management and the ability to influence across teams and levels.
Some of our benefits.
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be foundon our career site
How to apply
Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.
What happens next?
Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.
You can expect a one-stage interview process for this position:
1st stage– An informal 30 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
2nd stage – A one-hour formal task based interview. This will be held in-person at our London office.
As an inclusive employer please do let us know if you require any reasonable adjustments.
If you\’d like to know more about our interviews, you can find out here.
Equal opportunities
We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Influencer Marketing Lead employer: The Very Group
Contact Detail:
The Very Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Lead
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend events where you can meet influencers and marketers. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! Create a portfolio showcasing your best influencer campaigns or content ideas. This will not only highlight your skills but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a role at The Very Group that excites you, drop a message to someone in the marketing team. A personal touch can make you stand out from the crowd.
✨Tip Number 4
Stay updated on trends! Follow the latest in influencer marketing and social media. Being knowledgeable about current trends shows your passion and can help you impress during interviews.
We think you need these skills to ace Influencer Marketing Lead
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for influencer marketing! Share your experiences and what excites you about the role. We want to know why you're the perfect fit for The Very Group.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant skills and experiences that align with our job description. We love seeing how your background fits into our vision!
Be Creative: Since this is a creative role, don’t be afraid to showcase your personality in your application. Use engaging language and maybe even include examples of your past work that demonstrate your flair.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The Very Group
✨Know Your Influencers
Before the interview, do your homework on the influencers that align with The Very Group's brand values. Be ready to discuss specific creators you admire and how they could fit into the company's strategy. This shows your passion and understanding of influencer marketing.
✨Showcase Your Campaign Successes
Prepare to share examples of past influencer campaigns you've led. Highlight the strategies you used, the results achieved, and any challenges you overcame. This will demonstrate your ability to deliver impactful results and your strategic thinking.
✨Be Data-Driven
Familiarise yourself with key performance metrics in influencer marketing. Be prepared to discuss how you measure success and optimise campaigns based on data insights. This will show that you have an analytical mindset and can drive ROI effectively.
✨Emphasise Collaboration Skills
The role requires working closely with various teams. Think of examples where you've successfully collaborated with others to achieve a common goal. This will highlight your stakeholder management skills and your ability to influence across different levels.
