Digital Marketing Executive - App

An exciting role has opened up for a Digital Marketing Executive to join our Performance Marketing team. The successful candidate will be responsible for implementing our app marketing strategy alongside our App Marketing Lead, helping to improve profitable acquisition of new customers and migrating our existing customers on to our app, whilst driving retention and revenue. We are looking for an experience digital marketer with a good mix of analytical and creative thinking to help deliver our ambitious and exciting roadmap., * Managing the end-to-end execution and analysis of app install campaigns across Google Ads, Apple Search Ads, Meta and additional media partners to deliver ambitious growth targets within budget.

• Measure and optimise app campaign performance via our Mobile Measurement Platform (Appsflyer).

• Develop App Store Optimisation strategies covering Custom Product Pages, In-App Events, Store Listing Experiments and Product Page Optimisation.

• Analyse, interpret and share performance reports and campaign insights tailored to different audiences and varying levels of channel knowledge across the business.

• Work closely with our creative team to brief best practice creative ad formats for multiple partners and design creative tests that lead to actionable outcomes.

• Collaborate with internal stakeholders (DCX, Brand, Creative) and develop strong external relationships with key media and technology partners (Google, Apple) to align campaigns with company-wide initiatives.

• Continue to seek new opportunities internally and externally to feature app and drive installs and re-engagement.

• Stay up to date with latest digital marketing innovation and new product launches in the app.

• 2-3 years app / digital marketing experience.

• Hands on experience of Google Ads, Apple Search Ads and Meta Ads.

• Strong understanding of app measurement capabilities and limitations.

• Knowledge of Mobile Measurement platform (AppsFlyer) desirable.

• Strong reporting and analytical skills.

• Proactive and enthusiastic with ambition to innovate.

• Strong relationship and stakeholder management skills.

• Ability to prioritise and manage workload effectively.

• PC literate especially in Excel, Word and Powerpoint.

Some of our benefits

• Flexible, hybrid working model

• Inclusive culture and environment, check out our Glassdoor reviews

• £250 flexible benefits allowance to suit your needs

• 27 days holiday + bank holidays

• Udemy learning access

• Bonus potential (performance and business-related)

• Up to 25% discount on Very.co.uk

• Matched pension up to 6%

• More benefits can be found on our career site