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- Tasks: Lead data analysis and manage the University’s CRM system to enhance marketing strategies.
- Company: Join a forward-thinking University committed to student engagement and diversity.
- Benefits: Enjoy hybrid working, excellent employment package, and a supportive environment.
- Why this job: Shape the future of marketing strategy while making a real impact on student engagement.
- Qualifications: Degree in business/marketing or relevant experience; strong analytical and organisational skills.
- Other info: Be part of a diverse team that values inclusion and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We’re looking for a Marketing Insight and CRM Manager to lead the development and delivery of our Marketing Insight and CRM Plan. This is a pivotal role at the heart of our marketing operations, where your expertise will inform strategic decision-making across the University.
In this role, you will lead the analysis, interpretation and reporting of internal and external data to support marketing and recruitment activity. You will also manage the University’s CRM system, including stakeholder relationships and system development.
Responsibilities
- Lead the analysis, interpretation and reporting of internal and external data to support marketing and recruitment activity.
- Manage the University’s CRM system, including stakeholder relationships and system development.
Qualifications
- Educated to degree level, preferably in a business or marketing discipline, or substantial relevant work experience and hold two A-Levels (or equivalent/higher qualifications).
- Proven experience managing corporate-grade CRM systems and delivering data-driven insight.
- Strong analytical skills with the ability to present complex information clearly to diverse audiences.
- A strategic thinker with excellent organisational skills and a proactive approach.
What we offer
Hybrid working, blending a mix of remote and on-campus working (dependent on work duties). We offer an excellent employment package and a supportive environment where your ideas and expertise will help shape the future of student engagement and marketing strategy.
Equality, Diversity and Inclusion
The University is deeply committed to equality and diversity for all its students and staff. We seek to be diverse and inclusive, supporting individuals and groups to fulfil their potential and nurture a sense of belonging. We strive to be an accessible, inclusive employer, removing barriers for all. Find out more about our approach to Equality, Diversity and Inclusion, including commitments and accreditations as a Disability Confident Employer, Stonewall Gold Award holder and Top 100 Employer, Athena SWAN Bronze Award holder and Race Equality Charter Bronze Award holder.
How to apply
If you would like to discuss this opportunity further or have any questions about the role, please contact Josie Ellis via email at j.ellis@hud.ac.uk.
For further details about this post and to make an application, please visit: http://hud.ac/u87
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Marketing Insight and CRM Manager employer: The University of Huddersfield
Contact Detail:
The University of Huddersfield Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insight and CRM Manager
✨Tip Number 1
Network like a pro! Reach out to current employees or alumni from the University on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your analytical skills! Prepare a mini case study or analysis related to marketing insights or CRM systems. Present it during your interview to demonstrate your expertise and strategic thinking.
✨Tip Number 3
Be proactive! Follow up after your interview with a thank-you email, reiterating your enthusiasm for the role. It shows you're genuinely interested and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities there, so keep checking back!
We think you need these skills to ace Marketing Insight and CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Insight and CRM Manager role. Highlight your experience with CRM systems and data analysis, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention any relevant projects or achievements that showcase your analytical skills.
Showcase Your Analytical Skills: Since this role involves a lot of data interpretation, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing concrete examples that demonstrate your strategic thinking and problem-solving abilities!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets to us directly and allows you to keep track of your application status easily. We can’t wait to hear from you!
How to prepare for a job interview at The University of Huddersfield
✨Know Your Data
As a Marketing Insight and CRM Manager, you'll be knee-deep in data. Brush up on your analytical skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare specific examples that showcase your ability to interpret and report on data effectively.
✨Familiarise Yourself with CRM Systems
Since managing the University’s CRM system is a key part of the role, make sure you know the ins and outs of the CRM systems you've worked with. Be prepared to talk about your experience with stakeholder relationships and any system development projects you've led.
✨Showcase Your Strategic Thinking
This role requires a strategic mindset, so think about how you can demonstrate your ability to think ahead. Prepare to discuss how you've contributed to long-term marketing strategies in previous roles and how you plan to approach this at the University.
✨Emphasise Your Commitment to Diversity
The University values equality and diversity, so be ready to share your thoughts on how you can contribute to an inclusive environment. Think about experiences where you've promoted diversity in your work or how you've engaged with diverse audiences in your marketing efforts.
