Student Casual - Student Content Shaper - Student Services - Academic Services - Grade 3 – 907671 in Birmingham

Job summary

As a Student Content Shaper, you will bring the UoB student experience to life by creating fun, engaging and helpful content about being a student here in Birmingham. From making a ‘day in the life’ video to writing a blog on your favourite study spots, in this role you will cover a range of topics and themes. The role’s duration is until the end of the academic year 2025-2026 with the opportunity to continue in 2026-2027 if you are a continuing student. We welcome students from a range of backgrounds; undergraduate, postgraduate, home, international, mature, distance learners etc.

Working alongside the Student Communications Team, you will have the opportunity to create different types of content from Instagram Reels, trending TikToks, YouTube vlogs and blogs for our student communication channels including social media.

This role is based in the Student Services Division, part of Academic Services, which is at the heart of education and research endeavor at the University. The remit of this role is across the whole organisation – you will play an important role in the University’s student communications community and will work closely with colleagues in other key teams.

This is a broad role, but we are particularly looking for students who can contribute in the following ways:
• Presenting/participating in videos and photoshoots
• Creating and editing videos for Instagram, TikTok and YouTube
• Writing blogs for Student News.
Excellent communication skills are key, particularly those with an interest in being the focus of Instagram Reels, YouTube and Tik-Tok videos, whilst also being able to communicate effectively with other Content Shapers and the Student Communications Team.

Main duties

1. Create and edit video content to meet fixed deadlines and to an agreed brief, ensuring they meet brand guidelines.
2. Create written content for blogs and web pages.
3. Present in videos, filmed by students or staff at UoB, to help promote university services or important information and initiatives.
4. Contribute to content ideas through meetings and chats.
5. To be engaged with training opportunities to keep up to date with new social media channels or insights.
6. Support the Student Communications Team with student communications, providing feedback and recommendations for improvement.
7. Provide in-person support during events such as Welcome, Christmas and UoB Xtra (social media and Stalls), communicating and supporting student queries.
8. Work closely with other student content shapers and offering support where appropriate.

9. Assist the Student Communications Team with other reasonable requests.

10. Treat everyone with dignity and respect in line with current equality legislation.

11. Other relevant criteria from our equality and diversity duties document.

Required Knowledge, Skills, Qualifications, Experience

• Keen interest in current social media trends, as well as experience in the production of content for a variety of platforms.
• A clear and demonstrable understanding about the nature of the diverse student community at the University of Birmingham; showing an awareness of our student demographics and understanding of the requirements of the student community at the University of Birmingham.
• Positive attitude and approach to achieving results (finding and using relevant learning opportunities to improve results).
• Knowledge of emerging social media trends and experience of utilising these channels within a communications or marketing role.
• Ideally experience of graphical design packages and associated technologies (e.g., Canva)
• Experience of using Microsoft Teams to manage and prioritise work
• Experience of video production and editing using platforms such as CapCut.
• Experience of copywriting, proofreading and content editing.
• Excellent interpersonal, organisational, spoken, and written communication skills to deal effectively, confidently, and appropriately with students and staff at all levels.
• Ability to prioritise workload and anticipate problems, to progress work thoroughly and reliably sometimes under pressure and to tight deadlines.
• High levels of attention to detail.
• An effective team player who can demonstrate that they have not only worked successfully as part of a team, but that they are able to self-direct workload and priorities.
• Calm and focused under pressure.
• An understanding of the University aims and objectives.

• N.B. The broad variety of roles available means that candidates do not require all the above experience/qualities, rather fitting to one or more areas of the roles