Student Casual – Chinese Social Media Content Creator – External Relations – Grade 3 – 906835 in Birmingham

The Communications and Reputation department is responsible for enhancing the University’s reputation by promoting its strengths and positive messages through a variety of communication channels to a wide range of audiences.

This is a fantastic opportunity for continuing students (1st & 2nd years, 3rd years continuing to a Masters) with a keen interest in marketing, content creation, video editing, and design. Student content creators will act in a variety of capacities, to be the face of student life at the university, working alongside the Communications and Reputation Team to deliver high-quality content for our audiences in China. The role purpose will be to create content for the University’s Chinese social media channels as well as other institutional university channels as required.

Particularly, we are looking for students who can contribute in the following ways:

• Create ideas for content based on audience needs and University outcomes.
• Create and design social media posts.
• Video and graphical editing.
• Photography and videography.
• Presenting/participating in videos.
• Comfortable being on camera and engaging others.

The broad nature of the role means that there are several ways you will be able to contribute to the Communications and Reputation Team. You will have particular expertise/interest in creating content for Chinese social media, particularly Rednote. You may also have some experience in graphic design, including the creation of posts for social media.

Main duties include:

• Create and/or present video content for the University’s official Chinese social media channels.
• Edit videos, including adding Chinese subtitles, trimming footage, and enhancing audio and visual quality to suit Chinese platforms and audiences.
• Conduct interviews with students, staff, or visitors to highlight diverse campus perspectives.
• Assist with brainstorming and planning content ideas that resonate with prospective students and Chinese-speaking audiences.
• Monitor trending topics, brand mentions, and competitor content on Chinese platforms; provide regular reports and insights.
• To brief in and undertake graphic design projects as required.
• Other reasonable requests within the Communications and Reputation team.

Required knowledge, skills, qualifications & experience:

• Must be fluent in writing and speaking Chinese.
• Keen interest in current social media trends, as well as experience in the production of content for a variety of platforms.
• Positive attitude and approach to achieving results.
• Knowledge of emerging social media trends and experience of utilising these channels within a communications or marketing role.
• Experience of video production and editing.
• Experience of copywriting, proofreading, and content editing.
• Ideally experience of graphical design packages and associated technologies (e.g. Adobe software).
• Strong sense of creativity and storytelling.
• Excellent interpersonal, organisational, spoken, and written communication skills.
• Ability to prioritise workload and anticipate problems.
• High levels of attention to detail.
• Responsible, responsive, and able to work independently.
• An effective team player.
• Calm and focused under pressure.
• An understanding of the University’s aims and objectives.

The role will be on a part-time basis, with 15-20 hours per week being required. We particularly welcome applications from students of all backgrounds, representing the fantastically diverse student body within the university.

For any informal queries, please contact Xiaomei Huang (x.huang.2@bham.ac.uk).

The University of Birmingham restricts all students to working up to 20 hours per week during term time for a maximum of 13 consecutive weeks. If your application is successful and your course does not follow the usual academic term timetable, you and your supervisor must formally agree vacation periods if this role exceeds 20 hours per week.

In addition to this, please be aware if you are an international student you will be required to apply to the Registry for the appropriate authorised absence. You are only eligible to apply to this role if you are a current University of Birmingham student. If you are not a University of Birmingham student your application will not be considered.

To work you will need to carry out a right to work check. These checks will need to be completed prior to work commencing.

Regarding the use of AI in applications, we review hundreds of applications and shortlist candidates based on their unique perspective, motivations and potential. Authenticity and originality are key to standing out in this process.

Due to the high volume of applications we receive, we’re unable to contact all applicants individually. You can check the progress of your application by logging into the Worklink jobs portal using the same email address you used to apply. If you haven’t heard back within six weeks of the closing date, please assume your application has been unsuccessful.

Our Shared Values:

• Ambitious: We are confident in the University of Birmingham and project this globally.
• Innovative: We enjoy being the first to do things.
• Open: We welcome colleagues, collaborators, and students from across the world.
• Collaborative: The major challenges facing our city, nation, and the world cannot be solved if we act alone.
• Responsible: We operate with transparency, trust, and respect.