At a Glance
- Tasks: Drive high-performance digital advertising strategies and optimise campaigns across EMEA.
- Company: Join a global FMCG brand with a family feel and high staff retention.
- Benefits: Hybrid working, great office environment, and competitive benefits.
- Other info: Collaborative culture with opportunities for career growth in Paid Ads.
- Why this job: Make an impact in a role focused on innovation and continuous learning.
- Qualifications: 5+ years in digital advertising with expertise in Amazon and Google Ads.
The predicted salary is between 51750 - 63250 £ per year.
Hybrid / Remote (ish) or office working available. You can be based anywhere in the UK or mainland Europe, but you will be expected to visit UK HQ in Kent on a monthly basis or more frequent if within a commutable distance.
I am delighted to be exclusively working with this truly staggering, long-standing client of mine, a global FMCG brand, but with an SME family feel environment who take incredible pride in their staff, product range and reputation, one who can also boast an incredibly high staff retention rate. Great offices, benefits and people too.
Here’s what people I have placed here say about the company: "I can’t tell you how much I love it here. It’s a really great company". It’s everything and more I was promised by Jon, this really is my dream job, working for my dream company.
The Paid Advertising Manager's focus is driving high-performance, data-driven advertising strategies across EMEA. This role is pivotal in planning, executing, and optimising digital advertising campaigns (excluding social media) to maximise traffic, conversions, and brand visibility across Direct-to-Consumer websites and online marketplaces. This role will spearhead Amazon advertising initiatives and collaborate cross-functionally with Brand and Social Media teams to support both brand awareness and conversion campaigns.
Key responsibilities:
- Lead, mentor, and develop the Digital Advertising function, fostering a culture of innovation, continuous learning, and high performance.
- Define and execute comprehensive digital advertising strategies aligned with business goals and market-specific priorities.
- Oversee all non-social media digital advertising campaigns, both in-house and via external agencies.
- Develop and manage Amazon Advertising strategies, including Sponsored Products, Sponsored Brands, and DSP campaigns.
- Implement programmatic advertising and smart bidding systems for real-time optimisation and cost efficiency.
- Automate routine campaign tasks such as bid management, creative testing, audience segmentation, and campaign pacing using advanced AI solutions.
- Coordinate with Brand and Social Media teams to run joint conversion-focused campaigns and brand awareness initiatives.
- Manage advertising activities across platforms such as Google Ads, Amazon, and other relevant ad networks and marketplaces.
- Ensure effective account structuring, audience targeting, bidding strategies, and creative asset implementation.
- Define and allocate budgets across campaigns and platforms to optimise ROI.
- Continuously monitor KPIs such as CTR, CPC, ROAS, TACOS and conversion rates, leveraging AI-powered analytics to identify opportunities for improvement.
- Deliver actionable performance reports and insights to key stakeholders, highlighting trends, wins, and areas for growth.
Qualifications:
- 5+ years of experience in digital advertising, with a strong focus on performance marketing.
- Proven experience managing Amazon Advertising and Google Ads campaigns.
- Strong analytical skills and proficiency in advertising analytics tools.
- Experience leading managing external agencies.
- Excellent communication and project management skills.
- Strong team collaboration mindset is essential, with the ability to work effectively across functions.
We are not looking for an all-round Marketeer. My client wants someone who promotes and has a passion and focus for Paid Ads. Someone who wants to specialise and develop their career in Paid Ads. Therefore, an absolute must to apply for this role - Demonstrates a commercial level with depth of proven experience in shopping, managing Amazon Advertising and Google Ads campaigns / Meta experience.
Paid Advertising Manager employer: The UK Negotiator Careers
This global FMCG brand, with a welcoming SME family feel, is an exceptional employer that prioritises employee satisfaction and development. With a high staff retention rate, great benefits, and a culture that fosters innovation and continuous learning, employees consistently express their love for working here. The hybrid work model allows flexibility while still encouraging collaboration through regular visits to the UK HQ in Kent, making it an ideal environment for those passionate about advancing their careers in Paid Advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Advertising Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The UK Negotiator Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The UK Negotiator Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The UK Negotiator Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Paid Advertising Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The UK Negotiator Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The UK Negotiator Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about The UK Negotiator Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The UK Negotiator Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The UK Negotiator Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The UK Negotiator Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
