At a Glance
- Tasks: Drive digital marketing strategies to boost engagement and conversions through innovative campaigns.
- Company: Join a pioneering agri-tech organisation with a collaborative culture.
- Benefits: Enjoy 33 days annual leave, flexible hours, and ongoing training opportunities.
- Other info: Hybrid role with travel required; excellent career growth potential.
- Why this job: Make a real impact in a forward-thinking environment while growing your career.
- Qualifications: 2+ years in digital marketing with strong SEO/SEM knowledge and analytical skills.
The predicted salary is between 35000 - 45000 € per year.
In performance marketing, you will work with our marcomms team to support the business, including working with the BD, Engagement and Innovation teams to ensure that marketing is providing a funnel to support ongoing engagement. You will work alongside the demand generation function to continuously monitor where prospects engage, and to devise the most effective strategies for improving engagement performance to support goals.
It is imperative that within this role you keep abreast of developments in performance marketing channels such as SEO/ SEM and adopt new strategies to support the function. You will develop, implement and optimise performance marketing strategies for our company to help reach and connect with our target audience. This will include outbound and inbound campaign development, A/B testing, content creation, scheduling, segmentation, delivery and performance analysis to drive conversions and foster strong relationships with our prospects. You will also study data insights to optimise campaigns, improve engagement and drive measurable results.
It is important to have a keen eye for detail and a strong understanding of channels optimisation. By analysing user behaviour and search behaviour trends specific to the target market, you should develop strategies to increase organic and paid traffic and drive targeted visitors to the website. This role also comprises developing link-building strategies and managing backlink profiles to improve the website’s authority and credibility. This is a hybrid role which can be based at any of our hubs: Newport (Midlands), Oxford, York, Edinburgh.
Key responsibilities
- Identify best channels for optimal performance, be they paid or organic. You will have responsibility for the overall performance of digital channels, both organic and paid, to reach potential customers and drive business growth.
- Build overall campaign strategy to attract key audiences into UKATC, including: You will be responsible for the ROI and effective search engine marketing performance of the brand.
- Identify target segments, define campaign goals and determine optimal frequency and timing to achieve goals.
- Segment and manage customer profiles, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
- Increase website ranking on popular search engines.
- Maximise the ROI through effective search engine marketing (SEO).
- Find and implement relevant keywords and insert them into the website.
- Increase digital brand awareness while growing the traffic on the website.
- Investigate search engine algorithm trends and where appropriate deploy for the benefit of the brand.
- Develop pay-per-click (PPC) advertising campaigns, conduct keyword research and implement strategies to enhance online visibility and conversions.
- Contribute to the effectiveness of digital marketing campaigns, collaborating with marketing teams and analysing overall campaign performance.
- Identifying opportunities for optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
- Monitor and study campaign key performance indicators (KPIs), such as deliverability, open rates, click-through rates, conversions and ROI.
- Analysis of industry specific data and surveys to help identify trends and highlight opportunities.
What we are looking for
- Bachelor’s degree in Marketing, Business or a related field.
- 2+ years of demonstrable experience as a performance marketer or in digital marketing.
- Strong understanding of digital performance marketing principles, strategies and best practices.
- Knowledge of SEO, SEM and other digital marketing channels.
- Familiarity with performance marketing metrics and related KPIs.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent negotiation and relationship management skills.
- Strong communication skills, both written and verbal.
- Strong track record of project management, both a starter and a finisher.
- Familiarity with tracking and analytics platforms such as Google Analytics.
- Creative thinking and problem-solving abilities.
- Experience in managing and keeping within corporate budgets for campaigns.
- The ability to work under pressure and achieve deadlines.
- Flexibility to achieve the goal, and excellent time management and planning.
- Webpage authoring and editing skills.
- Line management experience.
Additional Information
Travel will be required.
Why join us?
You will be part of a pioneering organisation driving innovation in agri-tech, whilst working in a collaborative and forward-thinking environment. There is opportunity to grow and develop within a newly established organisation, plus a range of benefits including:
- 33 days of annual leave with flexible public holidays allocation
- Flexible working hours
- 4x salary life assurance
- EAP with 24/7 helpline and expert advice service (legal, finance, health)
- Pension salary sacrifice scheme availability
- Fees for professional memberships
- Ongoing training and development
If you are ready for a role that truly makes an impact - join us and be part of something meaningful. We’d love to hear from you!
Performance (Digital) Marketing Manager employer: The UK Agri-Tech Centre
Join a pioneering organisation in agri-tech that fosters innovation and collaboration, offering a dynamic work culture where your contributions truly matter. With flexible working hours, generous annual leave, and a commitment to ongoing training and development, you'll find ample opportunities for personal and professional growth. Be part of a team that values your expertise in performance marketing while enjoying unique benefits like life assurance and support services to ensure your well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Performance (Digital) Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their performance marketing efforts and drive engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Performance (Digital) Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in performance marketing. Use keywords from the job description to show that you understand what we're looking for.
Show Off Your Skills:Don’t just list your skills; give examples of how you've used them in past roles. Whether it’s SEO, SEM, or A/B testing, we want to see how you’ve made an impact before.
Be Data-Driven:Since this role is all about optimising performance, include any metrics or KPIs you've worked with. Show us how your analytical mindset has led to successful campaigns in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team!
How to prepare for a job interview at The UK Agri-Tech Centre
✨Know Your Channels
Make sure you brush up on the latest trends in SEO and SEM. Be ready to discuss how you've used these channels in past roles and how you plan to leverage them for the company. Showing that you’re up-to-date with industry changes will impress the interviewers.
✨Data-Driven Mindset
Prepare to talk about specific metrics and KPIs you've worked with. Bring examples of how you've analysed data to optimise campaigns in the past. This will demonstrate your analytical skills and ability to drive measurable results, which is crucial for this role.
✨Campaign Strategy Insights
Think about successful campaigns you've developed or contributed to. Be ready to share your thought process behind identifying target segments and defining campaign goals. This shows your strategic thinking and understanding of performance marketing.
✨Showcase Your Creativity
Performance marketing isn't just about numbers; it's also about creativity. Prepare to discuss any innovative strategies you've implemented, like A/B testing or unique content creation. Highlighting your creative problem-solving abilities will set you apart from other candidates.
