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- Tasks: Drive growth by securing new members for a private club through relationship-building and sales processes.
- Company: Join The Twenty Two, a prestigious private members' club in London, known for its vibrant community.
- Benefits: Enjoy a competitive salary, bonuses, and the chance to work in a dynamic environment.
- Why this job: Be part of an exclusive community, enhance your networking skills, and make impactful connections.
- Qualifications: No specific experience required; just bring your passion for people and a target-driven mindset.
- Other info: This is a full-time, permanent role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
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Reports to: Global Director of Membership
Location: The Twenty Two, London | Contract Type: Full-Time, Permanent
Role Purpose
The Membership Manager is responsible for driving the growth of The Twenty Two’s private members’ club by actively securing new, high-quality members who align with the brand’s values and community profile. This target-driven role requires disciplined pipeline management, proactive relationship-building, and adherence to sales processes.
The position focuses exclusively on new member acquisition, distinct from the Membership Retention team.
Key Responsibilities
- Identify, research, and pursue prospective members aligning with the club’s criteria.
- Build and maintain a pipeline of leads, progressing prospects through stages: Targeted, Contacted, Qualified/Engaged, Proposal Sent, Negotiation, Converted.
- Develop tailored engagement strategies, including personal introductions, club visits, bespoke events, and outreach.
- Prepare and deliver compelling membership proposals reflecting the club’s value.
Target-List Management
- Submit an initial Target List of at least 10× the monthly KPI within 10 days of starting.
- Maintain an up-to-date Target List with essential data fields.
- Update the Target List weekly by Monday 18:00.
- For each prospect, prepare a Conversion Map detailing targeting rationale, access path, engagement sequence, timeline, and fallback strategies.
KPI Achievement & Reporting
- Meet or exceed monthly and quarterly conversion KPIs (e.g., 8/month).
- Follow ramp-up expectations during onboarding.
- Use dashboards and CRM tools for performance monitoring.
- Participate in weekly meetings to report progress and collaborate.
- Maintain high data quality standards.
Relationship Building & Brand Representation
- Act as an ambassador for the club’s values and culture.
- Leverage referrals and social channels to access prospects.
- Represent the club at events, hosting and guiding prospective members.
Compliance & Accountability
- Follow membership protocols and update Target Lists timely.
- Act on coaching and performance feedback.
- Comply with data protection policies under UK GDPR.
- Uphold disciplinary procedures, including consequences for underperformance.
Performance Measures & KPIs
- Monthly membership conversions against targets.
- Accuracy of Target List submissions and updates.
- Pipeline health and engagement plan adherence.
- Participation in reviews and meetings.
- Feedback on professionalism and brand alignment.
Compensation Framework
- Base salary plus variable bonus up to 20%.
- Commission structure with overachievement bonuses, capped per policy.
- No variable payout below 70% of quota.
- Auto-dismissal consideration from the second month if necessary.
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Membership Manager employer: The Twenty Two London Hotel
Contact Detail:
The Twenty Two London Hotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Manager
✨Tip Number 1
Familiarise yourself with The Twenty Two's brand values and community profile. Understanding what the club stands for will help you identify and engage potential members who align with these values, making your outreach more effective.
✨Tip Number 2
Network actively within social circles that resonate with the club’s target demographic. Attend events and engage in conversations where you can meet potential members, showcasing your knowledge of the club and its offerings.
✨Tip Number 3
Develop a solid strategy for managing your pipeline. Use CRM tools to track your leads and ensure you’re progressing them through the stages efficiently. This will demonstrate your organisational skills and commitment to meeting KPIs.
✨Tip Number 4
Prepare to represent The Twenty Two at various events. Being an ambassador for the club means you should be ready to engage with prospects confidently, sharing compelling stories about the club and its community to attract new members.
We think you need these skills to ace Membership Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Membership Manager. Familiarise yourself with the key tasks such as pipeline management and relationship-building to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in membership acquisition or sales roles. Use specific examples that demonstrate your ability to meet KPIs and manage relationships effectively.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of The Twenty Two’s values and community profile. Explain why you are passionate about driving membership growth and how your skills align with their goals.
Showcase Your Data Management Skills: Since the role involves maintaining a Target List and using CRM tools, mention any relevant experience you have with data management and reporting. Highlight your attention to detail and ability to maintain high data quality standards.
How to prepare for a job interview at The Twenty Two London Hotel
✨Know the Club's Values
Before your interview, make sure you understand the core values and community profile of The Twenty Two. This will help you demonstrate how your personal values align with the club's mission and how you can contribute to its growth.
✨Prepare Your Target List Strategy
Be ready to discuss your approach to building a Target List. Think about how you would identify and research prospective members, and be prepared to share examples of how you would engage them effectively.
✨Showcase Your Relationship-Building Skills
Highlight your experience in relationship management during the interview. Share specific examples of how you've successfully built and maintained relationships in previous roles, as this is crucial for the Membership Manager position.
✨Demonstrate Your Sales Acumen
Since this role is target-driven, be prepared to discuss your sales strategies and how you have met or exceeded KPIs in the past. Use metrics and specific achievements to illustrate your success in similar positions.
