At a Glance
- Tasks: Lead and build our direct-to-consumer growth engine with hands-on creativity.
- Company: Join The Turmeric Co., a fast-growing health brand founded by footballer Thomas Robson-Kanu.
- Benefits: Enjoy a high-autonomy role, career progression, and employee discounts on our wellness shots.
- Other info: Be part of a mission-driven team passionate about health and functional drinks.
- Why this job: Make a real impact in scaling an exciting FMCG brand focused on wellbeing.
- Qualifications: Expertise in creator-led acquisition, paid social, and data-driven decision making.
The predicted salary is between 63000 - 77000 £ per year.
Founded by international football player Thomas ‘Hal’ Robson-Kanu, The Turmeric Co. is one of the fastest-growing health brands in the UK. We make a range of 100% natural, potent, on-the-go drinks that support the health and wellbeing of people in all walks of life. Perfected for over 20 years and backed by science, our award-winning formula has supported the wellness of over 10,000 people across the UK, and is stocked in the likes of Tesco, Sainsbury’s, Selfridges, Whole Foods and Planet Organic. From our HQ in Chatteris, Cambridgeshire, we produce every shot ourselves using only raw, functional ingredients – no additives, no sweeteners, no compromises.
The role
We’re recruiting for a hands-on Head of Growth to build and own our direct-to-consumer (DTC) acquisition engine. This is an operator role, not a director-of-directors seat. You’ll be in Ads Manager yourself, briefing and testing creative yourself, and building landing pages yourself – with a lean pod around you that grows as the results earn it. Your mission: scale our new-customer acquisition profitably, owning everything from paid social and creator-led content to landing pages and tracking. If your instinct is to write a strategy and hand off the doing, this isn’t the role. If you love building the machine with your own hands, read on.
The responsibilities
- Build and own a creative-testing flywheel – isolating new concepts, scaling winners and killing losers against a clear, written definition of success.
- Drive high-quality creative volume – deliberately fewer, better ads over sheer quantity.
- Build a lean creator and whitelisting engine, including a VIP tier of health-authority creators (clinicians, nutritionists, dietitians) from our network.
- Build high-converting, pain-point-led landing pages congruent to each ad angle.
- Own honest acquisition tracking – keeping the platform acquiring new customers rather than re-marketing to existing ones, and protecting CAC.
- Turn our founder’s long-form content (YouTube, thought-leadership, broadcast) into an evergreen, systematically clipped owned-media engine.
- Run compliant demand creation within the UK CAP Code, with review built into every workflow.
- Own new-customer share of DTC revenue while keeping CAC in check.
The skillset
- A channel expert with a genuine spike in creator-led acquisition and paid social – someone who lives inside Meta, creative velocity, whitelisting and landing-page economics.
- Fluent in contribution margin, payback and cohort LTV, and disciplined about separating full-price and discount cohorts.
- A doer under constraint – able to achieve more with a lean team and budget than most growth leads.
- Able to build high-converting, organic-feeling creative and run an incentivised creator model compliantly.
- Comfortable holding your nerve while LTV proves out, and equally comfortable pulling spend the moment CAC runs ahead of payback.
The person
- Hands-on operator with a “make it happen” attitude.
- Entrepreneurial, resourceful and biased toward action over agency polish.
- Commercially sharp and data-disciplined.
- Energised by ownership and building from the ground up.
- Passionate about wellbeing and the functional drinks category.
The benefits
- Be part of a mission-driven, founder-led health brand.
- Play a key role in scaling one of the UK’s most exciting FMCG businesses.
- High-autonomy role with real ownership and impact.
- Career progression as the business grows.
- Employee discount on Turmeric Co. shots.
Head of Growth in London employer: The Turmeric Co.
At The Turmeric Co., we pride ourselves on being an innovative and dynamic employer that values creativity and authenticity. As a part-time Shreditor, you'll have the unique opportunity to work closely with our Founder, capturing and publishing content that resonates with our audience in real time. Our fast-paced work culture encourages personal growth and offers the chance to make a meaningful impact within a rapidly expanding brand based in London.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Turmeric Co. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Turmeric Co. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Turmeric Co. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Turmeric Co.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Turmeric Co.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Turmeric Co.:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Turmeric Co.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Turmeric Co.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Turmeric Co. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Turmeric Co., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
