At a Glance
- Tasks: Execute digital marketing strategies and campaigns across social media and email platforms.
- Company: Join Travelers, a leading property casualty insurer with a culture of innovation.
- Benefits: Enjoy hybrid work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on community and customer care.
- Why this job: Make an impact by engaging audiences and driving demand for exciting products.
- Qualifications: Experience in digital marketing, social media, or email marketing is preferred.
The predicted salary is between 45000 - 55000 £ per year.
What Is the Opportunity? At Travelers, the Digital Marketing lead is responsible for raising relevant awareness with target audiences, deepening engagement with valuable content and increasing preference and demand for Travelers products and services using an appropriate mix of platforms, including social media and email. As a Senior Digital Marketing Consultant, you are responsible for executing marketing campaigns and/or social selling programs to carry out the team's strategies.
Senior Digital Marketing Consultants who specialize in paid media and audience development support media planning and optimization across paid search, display and paid social to drive the most effective and efficient campaign performance. Senior Digital Marketing Consultants who specialize in social media execute organic and paid social campaigns, manage content calendars and publishing, and use audience and engagement insights to shape content and targeting. Senior Digital Marketing Consultants who specialize in email marketing support data and list management, segmentation, promotional messaging execution, template setup and adjustment, behavioural rules, and campaign setup and delivery within Salesforce Marketing Cloud. Senior Digital Marketing Consultants who specialize in social selling help execute coaching programs to enable the field sales organization to build and strengthen relationships through LinkedIn and the company's social sharing program. Across all specializations, you will coordinate social and email efforts so the two channels reinforce each other.
Travelers Europe currently offers flexibility to employees who wish to work on a hybrid basis in accordance with our Hybrid Work Arrangements Policy. This entails full time employees working three days a week in the office and two days at home (or pro rata for part-time employees). This policy may be changed at the Company's discretion.
What Will You Do? Execute digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase preference and demand for Travelers using digital platforms, including social media and email. Develop an understanding of key performance indicators (KPIs) and other performance measurement methods to support optimization strategies and tests, drive efficient results, and enhance engagement, acquisition and/or retention in support of the marketing strategy and business objectives.
- Deploy digital marketing, social media and paid advertising campaigns and/or social selling field activation programs using in-house and vendor-supplied tools, including trafficking, tracking, approvals and testing before launch.
- For paid media and audience, research daily and weekly media performance, including paid social, to recommend media optimization strategies and tests, including content, targeting and channel mix, to drive efficient campaign results in support of the content marketing strategy and business objectives.
- For social media, plan and publish organic and paid social content, research daily and weekly social performance, and recommend strategies and tests around content themes, posting cadence, targeting and platform mix.
- Share audience and engagement insights with the email team to inform segmentation and messaging.
- For email marketing, research daily and weekly email performance and recommend strategies and specific tests around topic flow and calendar/frequency, targeting/segmentation, personalization and/or Salesforce Marketing Cloud journeys to drive efficient campaign results in support of the overall email marketing strategy.
- Use social engagement insights to refine audiences and messaging.
- For social selling, support the execution of comprehensive coaching programs, including live training for Field Sales on LinkedIn Sales Navigator and social sharing tools, integration with the Field Marketing team's Salesforce and Seismic activation efforts, and partnerships with other teams (for example, Communications and Talent Acquisition) on their social media initiatives.
- Leverage marketing technology tools to execute campaigns (for example, Salesforce Marketing Cloud and LiveRamp) while serving as a secondary point of contact for external vendors (agencies, marketing technology vendors and others).
- Participate in departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company.
Perform other duties as assigned.
What Will Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Consultant, Digital Marketing in Manchester employer: The Travelers
Travelers is an exceptional employer, offering a dynamic work environment in Europe where Programme Analysts can thrive. With a strong emphasis on employee wellness, generous holiday entitlement, and opportunities for professional growth, we foster a culture of collaboration and innovation. Our commitment to community involvement and diversity ensures that every team member feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Consultant, Digital Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Travelers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Travelers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Travelers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Travelers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consultant, Digital Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Travelers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Travelers:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Travelers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Travelers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Travelers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Travelers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
