At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns across multiple platforms.
- Company: Join the UK's leading travel franchise with a dynamic and innovative culture.
- Benefits: Enjoy a competitive salary, performance bonuses, and professional development opportunities.
- Other info: Work in a culture of freedom and responsibility, focusing on results over hours.
- Why this job: Shape the future of marketing in a fast-growing travel company and make a real impact.
- Qualifications: 4+ years in performance marketing with proven PPC management experience.
The predicted salary is between 50000 - 60000 £ per year.
UK-based, Bournemouth preferred | Remote with regular in-person
Full Time - Permanent
Company: The Travel Franchise
Pedigree: UK’s leading travel franchise | Best Lifestyle Franchise in the world two years running
Marketing Budget: £474k Budget to Scale
Your Background / Skills:
- PPC, Paid Social, SEO, Lead Generation, Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Performance Marketing, AI Search
A year from now…
- Cost‑per‑acquisition down 25–30% through ruthless optimisation, killing underperformers fast, and scaling what’s working.
- Qualified franchise prospects up from 40 to 60+ per month—maintaining our 35–40% close rate.
- Marketing budget scaled to £600–700k—with ROI maintained or improved.
This Role
You’ll own the entire digital performance engine for The Travel Franchise. That means a £384k PPC budget, £60k in paid social, and full SEO strategy. Every day you’ll be across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok and LinkedIn—optimising, testing, and making calls. You’ll work directly with our Co‑Founders, who close every franchise prospect personally. That means you get immediate, unfiltered feedback on lead quality. No layers. No Chinese whispers. You’ll know exactly how the campaigns you’re running are landing in real sales conversations.
This isn’t about following a playbook someone else wrote. You’ll build the strategy. You’ll spot the opportunities. You’ll kill the underperformers fast and scale what works. And as the budget grows toward £1M+, you’ll have the opportunity to build a team around you. Your fingerprints will be on everything. That’s the point.
Here’s where we see you need experience to kick‑ass at this role:
- Proven PPC management at scale—4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually.
- A real CPA reduction story—you’ve materially cut cost‑per‑acquisition before and you can walk us through exactly how.
- Platform depth—Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise).
- Funnel and sales process fluency—you understand lead generation funnels and multi‑stage sales processes.
- Data that tells a story—you can translate performance data into insights that Co‑Founders actually understand and can act on.
- SEO and AI search—solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility.
- Self‑direction—you don’t need daily instructions. You spot problems, form a view, and fix them.
The Rewards for You
This is a founding marketing hire. You’ll have direct control over a substantial budget, a short line to the people running the business, and genuine autonomy to test, scale, and build. As we scale toward £1M+ in marketing spend, you’ll be the person who shaped how that money works. And you’ll have the opportunity to build a team around you as the function grows.
- Performance bonus: Real upside tied to the metrics that matter.
- Professional development: A dedicated budget to keep your skills sharp.
- Holiday and travel: Generous entitlement and genuine travel opportunities—we’re a travel company, after all.
- Culture: Netflix‑inspired “Freedom & Responsibility”. Context not control. Results not clock‑watching.
If that excites you rather than unsettles you, you’ll thrive here.
Who Are We?
The Travel Franchise are multi‑award‑winning travel companies with over 700 active Travel Consultants across the UK. We operate a unique B2B2C model—our franchisees are independent entrepreneurs who sell holidays to their own customers, supported by our systems, training, and infrastructure. We’re scaling fast. Twenty franchise sign‑ups a month is the target. Getting 75% of our Travel Consultants to full‑time income within their first year is the mission. Your marketing is the engine that drives all of it.
We hire adults, give them context not control, and measure outcomes, not activities. You won’t be asked to justify your working hours. You’ll be asked to show the results.
Ready to own a marketing budget that matters? We look forward to hearing from candidates who can bring measurable performance and self‑drive.
