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- Tasks: Lead and shape our social strategy to drive brand growth and engagement.
- Company: Join Travel Chapter, a certified B Corp that values people and the planet.
- Benefits: Hybrid work model, travel support, and a chance to build a new function.
- Why this job: Make a real impact on how we connect with audiences across the UK.
- Qualifications: Proven experience in leading social strategies and strong storytelling skills.
- Other info: Opportunity to experiment and push creativity in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid with weekly time in our office (travel and accommodation can be included in the offer if required)
Contract: Permanent
Your next chapter
Travel Chapter is the holiday home people. We connect guests to incredible places to stay across the UK and help homeowners share the places they love most. As a certified B Corp, we care about doing things the right way for our people, our communities and our planet.
We are now creating a new senior role that will take ownership of social as a strategic brand and growth channel. If you are someone who lives and breathes social, instinctively understands platforms and trends, and knows how to turn creativity into commercial value, this could be the role you have been waiting for.
What will I be doing
- Owning and evolving our social strategy
- Positioning social as a core brand and growth channel
- Defining how our brands show up on social including tone, platforms, formats and cultural relevance
- Developing content approaches that inspire, entertain and convert
- Building social search optimisation across TikTok, Instagram and YouTube to drive discovery, saves and shares
- Designing the right operating model (in-house, agency and creator partnerships)
- Establishing success measures that connect social to brand growth, demand and homeowner acquisition
- Using insights, sentiment and performance data to shape content and creative decisions
- Collaborating with creative, product, technology, performance and wider marketing teams to deliver integrated campaigns and scale social-first creative campaigns
- Spotting opportunities through creators, partnerships and brand moments
- Acting as an advocate for social internally and influencing ambition at senior level
What will I bring
- Proven experience leading social at scale in a brand-led or consumer-facing environment
- A chronically social mindset with a deep understanding of platforms, formats and culture
- Strong commercial instinct and the ability to demonstrate impact through data
- Experience building or evolving a social function and managing agencies and partners
- Excellent instincts for storytelling, content, brand and culture
- Confidence influencing senior stakeholders and guiding strategic direction
- Clear communication skills and a collaborative approach to leadership
A love for the UK and its culture is an advantage. From coastlines and countryside to cities and hidden gems, the ability to celebrate what makes the UK special will help our brands shine on social. Not essential, but it will set you apart.
How we work
This is a hybrid role. You will spend regular time with the team in our office. We expect in-person collaboration at least once per week and can support travel and accommodation as part of your offer if required.
Why Travel Chapter
Joining Travel Chapter means joining a business that genuinely cares about its people, its customers and its impact. You will have the opportunity to build a function from the ground up, influence how we show up on social and make a visible difference to how our brands connect with audiences across the UK. There is room here to experiment, push creativity and shape something meaningful with the backing of a business that invests in long-term brand growth.
Ready to start your next chapter? We would love to hear from you.
Head of Social in Northam employer: The Travel Chapter Ltd
Contact Detail:
The Travel Chapter Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social in Northam
✨Tip Number 1
Get your social game on point! Before you even step into an interview, make sure you're up to speed with the latest trends and platforms. Show us how you can turn creativity into commercial value by sharing examples of your past successes in social strategy.
✨Tip Number 2
Network like a pro! Connect with people in the industry through LinkedIn or local events. Don't be shy about reaching out to current or former employees at Travel Chapter; they might give you insider tips that could help you stand out.
✨Tip Number 3
Prepare for those tricky questions! Think about how you would position social as a core brand channel and be ready to discuss your approach to building a social function. We want to see your thought process and how you can influence at a senior level.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the Travel Chapter family. Don’t miss out on this opportunity!
We think you need these skills to ace Head of Social in Northam
Some tips for your application 🫡
Show Your Passion for Social: When you're writing your application, let your love for social media shine through! Share examples of how you've used social platforms creatively and effectively in the past. We want to see that you live and breathe social just like we do!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Head of Social role. Highlight your experience with brand-led environments and how you've driven growth through social strategies. This will show us that you understand what we're looking for.
Be Data-Driven: We love a good story, but we also want to see the numbers behind your success! Include metrics and data that demonstrate the impact of your social strategies. This will help us understand how you can contribute to our brand growth and homeowner acquisition.
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you're keen to join the Travel Chapter family!
How to prepare for a job interview at The Travel Chapter Ltd
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, and YouTube. Prepare examples of how you've successfully leveraged these platforms in past roles to drive engagement and growth.
✨Showcase Your Creativity
Bring along a portfolio or examples of your previous work that highlight your creative approach to social media. Be ready to discuss how your content strategies have inspired, entertained, and converted audiences.
✨Data is Your Best Friend
Be prepared to talk about how you’ve used data and insights to shape your social strategies. Discuss specific metrics you’ve tracked and how they’ve influenced your decision-making process in previous roles.
✨Collaborative Spirit
Emphasise your experience working with cross-functional teams. Share stories that demonstrate your ability to collaborate effectively with creative, product, and marketing teams to deliver integrated campaigns.
