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For Companies At a Glance
- Tasks: Lead social, PR, and brand communications to enhance our presence and engagement.
- Company: Join Travel Chapter, a certified B Corp passionate about unforgettable holiday experiences.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and discounted holidays.
- Why this job: Shape the narrative of a trusted travel brand and make a real impact.
- Qualifications: Proven experience in brand strategy, social media, and PR within consumer brands.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Head of Social, PR and Brand Communications
Location: Hybrid – 2 to 3 days per week in our Bideford office (North Devon), with flexibility for remote working for the right candidate
Reports to: Chief Marketing Officer
About Travel Chapter
At Travel Chapter, we’re passionate about creating unforgettable holiday experiences and making holiday letting more rewarding for our owners. Our flagship brand, holidaycottages.co.uk, is one of the UK’s leading holiday letting agencies, representing over 15,000 properties on behalf of more than 13,000 owners.
As a certified B Corp, we’re proud to balance purpose with profit – striving to have a positive impact on people, places and the planet. With strong national reach, local expertise and a focus on doing the right thing, we’re continuing to grow and evolve as a trusted name in UK travel.
The Role
We’re looking for an experienced and forward-thinking Head of Social, PR and Brand Communications to lead our brand-driving activity and shape how we show up across social media, PR and earned channels.
This is a pivotal role in defining our distinctive narrative – driving awareness, advocacy and consideration among both guests and property owners. You’ll deliver impactful, insight-driven campaigns across paid, earned and owned channels, while ensuring that Travel Chapter remains discoverable and trusted in an ever-changing digital landscape.
Working closely with our SEO, Performance and Studio teams, you’ll connect brand storytelling with search discoverability – from social search and influencer activity to how we appear in AI-driven results and online reviews.
Key Responsibilities Social Media and Community
- Develop and deliver a best-in-class social strategy that grows reach, engagement and conversion, with a strong focus on discoverability and storytelling.
- Oversee always-on and campaign activity, community management and social care, working closely with Creative, CRM and Performance teams.
- Build and nurture partnerships with influencers and creators who align with our values, scaling authentic and effective user-generated content.
PR and Earned Media
- Lead consumer and B2B PR activity to deliver high-impact coverage that enhances brand awareness and supports owner acquisition.
- Create compelling stories, thought leadership and proactive media engagement.
- Manage press office activity, media relationships and spokesperson preparation.
Reputation Management
- Partner with Legal, Customer and Operations teams to manage brand reputation and issues response.
- Maintain playbooks and support spokesperson readiness for emerging issues or crisis situations.
Brand Strategy and Campaigns
- Work with our in-house creative studio, media partners and agencies to deliver integrated brand campaigns across social, PR, AV, audio, OOH, partnerships and sponsorships.
- Write clear creative briefs, lead ideation and testing, and ensure all assets reinforce distinctive and consistent brand cues.
Search and Discoverability
- Collaborate with SEO and Performance teams to ensure PR, social and brand activity strengthen key signals such as EEAT, backlinks and visibility across AI-driven and social search platforms.
Measurement and Insight
- Define and report on brand health and effectiveness, including awareness, consideration, preference, sentiment, share of voice and brand lift.
- Track impact across PR, social and search visibility, and use insight to refine strategy and investment.
Skills and Experience Essential
- Proven experience leading brand, social or PR strategy within a consumer brand, ideally in travel, hospitality or e-commerce.
- Strong understanding of the changing discovery landscape, including SEO, social search and AI-driven tools.
- Demonstrable success in large-scale, integrated brand campaigns from concept through to measurement.
- A track record in delivering impactful press coverage and building lasting media relationships.
- Exceptional written and verbal communication skills, with experience in spokesperson development and reputation management.
- Experience managing teams and agencies, with clear accountability for budgets and performance.
Desirable
- Established network of journalist and influencer contacts across consumer and trade media.
- Experience working in multi-brand or fast-growing environments.
- Proven ability to link brand campaigns to commercial impact through econometrics, brand lift or share-of-search metrics.
What We Offer
- Competitive salary
- Hybrid working (2–3 days per week in Bideford), with remote working considered for the right candidate
- 25 days holiday plus bank holidays (with the option to buy additional days)
- Company pension scheme
- Discounted holidays across our portfolio
- A supportive, collaborative culture with opportunities to develop and grow
Your Next Chapter starts here.
If you’re ready to shape how one of the UK’s most trusted travel brands connects with its audiences, we’d love to hear from you.
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Head of Social, PR and Brand Communications employer: The Travel Chapter Ltd
Contact Detail:
The Travel Chapter Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social, PR and Brand Communications
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in social media, PR, and brand communications. This is your chance to showcase your creativity and strategic thinking – make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining Travel Chapter and making a difference in the travel industry.
We think you need these skills to ace Head of Social, PR and Brand Communications
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the travel industry shine through. We want to see how your passion aligns with our mission at Travel Chapter and how you can contribute to creating unforgettable holiday experiences.
Tailor Your Experience: Make sure to highlight your relevant experience in social media, PR, and brand communications. We’re looking for someone who can connect brand storytelling with discoverability, so be specific about your past successes in these areas.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured writing that showcases your exceptional communication skills. Remember, this is your chance to demonstrate how you can effectively convey messages!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on your next chapter together!
How to prepare for a job interview at The Travel Chapter Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Travel Chapter's mission, values, and recent campaigns. Understanding their unique narrative will help you articulate how your experience aligns with their goals, especially in social media and PR.
✨Showcase Your Campaign Successes
Prepare specific examples of past campaigns you've led, particularly those that drove brand awareness and engagement. Be ready to discuss the strategies you used, the results achieved, and how they relate to the role of Head of Social, PR and Brand Communications.
✨Demonstrate Your Digital Savvy
Familiarise yourself with the latest trends in SEO, social search, and AI-driven tools. Be prepared to discuss how you would leverage these in your strategy to enhance Travel Chapter's discoverability and brand presence.
✨Engage with Insight-Driven Metrics
Highlight your experience with measuring campaign effectiveness. Discuss how you've tracked brand health and used insights to refine strategies. This will show your analytical side and your ability to connect brand activities to commercial impact.
