Senior SEO Executive

At Trainline, SEO is a vital channel within the Growth team. We’re looking for a highly motivated and commercially minded Senior SEO Executive who can support and grow the English-speaking markets.

This role is to work directly with and support the SEO leadership team to deliver increased visibility of Trainline in major search engines as well as offering cross-department support where needed.

The role requires applicants with a passion for Organic Search and learning, who can generate and execute ideas for increasing the web presence of Europe’s leading independent train and coach platform., * Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance.

• Create and publish SEO-optimised editorial-style content and landing page copy across various sections of the Trainline website, in line with our brand tone of voice and style guide.

• Checking content and copywriting for local accuracy and effectiveness.

• Monitor, evaluate and resolve technical bugs/errors that impact UX and search engine performance.

• Monitor competitor performance in local search engines and conduct macro trend analysis to find new content gaps to aid the SEO team and other business decisions.

• Help activate those opportunities by implementing on-site SEO optimisation and changes.

• Use a range of tools to monitor the SEO health of our website as well as analysing search engine and keyword performance to find valuable opportunities.

• Monitor the ever-evolving landscape of AI Search / Generative Engines, formulating strategies to drive organic traffic from these new sources.

• Contribute to technical SEO optimisations at scale, for example internal linking.

• Provide support to the SEO leadership team to deliver the business objectives.

• Work collaboratively with other marketing channels on developing a localised SEO content roadmap to drive performance.

• Previous experience working in Enterprise SEO.

• Positive attitude, growth mindset, flexible and can work collaboratively.

• Understanding of traditional search engines and the algorithmic ranking factors; how search engines, read, index and value content.

• Starting to develop an understanding of Generative Engines and how SEO is expanding (GEO).

• Knowledge of optimisation of search engines tools to enhance brand visibility, including schema markup.

• Previous experience executing Organic Search strategies.

• Skilled Microsoft Office user, especially Excel.

• Basic knowledge in using analytics tools such as Google Search Console and Google Analytics, and happy to learn working with new tools.

• Familiar with SEO tools such as STAT, Screaming Frog, SEMRush, Botify and Ahrefs.

• Ability to devise creative SEO solutions across complex websites.

• Excellent written and verbal communication skills.

• Strong copywriter and content-savvy.

• Experience with updating content via a CMS platform.

• Ability to manage target expectations and report on KPI’s.

• Enjoys and is comfortable working in a fast-paced environment.

• Enthusiastic, energetic and creative, likes to bring ideas to the table.

• Analytical with a high attention to detail.

• Approachable self-starter who is passionate for achieving results in the ever-changing landscape of SEO.

• Results-oriented with strong sense of ownership of projects and the ability to manage multiple deadlines.