Marketing & Development Manager in Woking

Reports to: Head of Sales, Marketing & Development, WT&C.

Responsible for: Marketing & Communications team.

You will play a key role in driving ticket sales, revenue and audience growth for Woking Theatre, Rhoda McGaw Theatre and Nova Cinema.

• Work closely with venue and central colleagues to deliver effective, insight‑driven marketing campaigns aligned with communications plans.
• Act as the primary day‑to‑day contact for producers and agency partners, cultivating strong, effective relationships.
• Manage the day‑to‑day relationship with media partners and third‑party suppliers, ensuring excellent long‑term partnerships and strong return on investment.
• Create or adapt marketing assets for shows and venue initiatives, ensuring timely delivery across all channels.
• Manage agencies in asset creation and proactively share assets with other ATG venues.
• Maintain accuracy and brand consistency across all marketing, advocating for the show and venue brand at all times.
• Deliver agreed sales and audience targets, managing campaign budgets and reporting.
• Ensure accurate and timely set‑up for priority and public booking periods and associated activity.
• Deliver marketing campaigns that support ATG’s membership scheme, corporate partnerships, sponsorship commitments, venue F&B targets and other ATG initiatives.
• Continuously challenge and evolve campaigns to improve efficiency and effectiveness.

• Collaborate with Revenue Management to evaluate sales performance and implement tactics that improve occupancy and average ticket price.
• Work with ATG’s Data & CRM teams to identify underrepresented audience groups and develop strategies to reach them.
• Partner with Central Marketing & Data teams to test initiatives that grow audiences and sales.
• Brief outbound group‑sales campaigns to the Contact Centre and collaborate to ensure successful delivery.
• Define an on‑sale calendar that maximises impact and aligns with ATG’s central processes.
• Where relevant, support the maximisation of tourism sales opportunities.
• Identify and pursue opportunities to increase revenue through sponsorship, corporate partnerships and business engagement.

• Develop a suite of sponsorship opportunities across the venue, creating compelling marketing materials to promote them.
• Build and nurture relationships with local businesses, organisations and individuals to grow income from corporate partnerships and sponsorship.
• Work to agreed corporate and sponsorship targets, maximising additional revenue streams for the venue.

• Adhere to ATG briefing, reporting and evaluation processes to ensure consistent ways of working across the company.
• Deliver robust campaign evaluations that demonstrate effectiveness and capture learnings for future activity.
• Produce clear sales analysis, reporting and campaign evaluations to inform future activity.
• Manage campaign budget tracking, ensuring efficiency and value for money in all marketing activity.

• Line‑manage, develop and motivate staff in line with ATG values.
• Work closely with the Venue Communications Manager to deliver coherent, synergistic campaigns.
• Actively contribute to the ATG marketing community, including seminars, cross‑venue initiatives and centrally led strategies (e.g., Data/CRM).
• Collaborate proactively with ATG’s Account Directors/Managers and other central teams.
• Maintain strong relationships with other venues for shared tours and cross‑promotional activity.
• Undertake any other duties reasonably required.

• A collaborative team player with strong interpersonal skills and the ability to manage producer relationships effectively.
• Highly numerate and analytical, with confidence working with sales data, audience insights and budgets.
• Significant experience project‑managing creative campaigns from concept to evaluation.
• Skilled at managing relationships with creative teams, navigating differing viewpoints with diplomacy.
• Excellent written and verbal communication.
• A creative problem‑solver and confident decision‑maker.
• Comfortable working in a fast‑paced environment and managing multiple projects simultaneously.
• Proactive, flexible and able to prioritise effectively.
• Experience working with partners and suppliers to tight deadlines.
• Enthusiasm for theatre, cinema and the work of ATG.
• Exceptional attention to detail.
• Ability to deputise for the Head of Sales, Marketing & Development when required.

We are a Disability Confident Committed Employer and encourage applications from disabled candidates who wish to participate in the scheme and best meet the essential criteria for the role. Where we receive more applications than we can interview, we will retain applications for future opportunities wherever possible.