At a Glance
- Tasks: Create and implement exciting marketing campaigns for art books and exhibitions.
- Company: Join Tate, a leading name in the art world with a vibrant culture.
- Benefits: Enjoy great perks like gallery access, discounts, and training opportunities.
- Other info: Collaborative environment with opportunities to reach new audiences.
- Why this job: Make an impact in the art community while growing your marketing skills.
- Qualifications: Experience in marketing or publicity within publishing or creative industries.
The predicted salary is between 40000 - 40000 £ per year.
As Marketing and Publicity Manager, you’ll be responsible for planning and implementing standout, highly creative, audience-focused marketing and publicity campaigns across our publishing portfolio - from blockbuster exhibition titles to groundbreaking trade books and debut children’s picture books. Working closely with editorial, sales, production, curatorial and Tate’s wider marketing and press teams, you’ll be working across the full marketing mix - from traditional advertising through to digital, and from trade to consumer marketing. In particular, the role will focus on helping to raise the profile and grow sales of our trade and children’s titles across the UK.
You’ll work with the Senior Marketing Manager to ensure Tate Publishing’s marketing strategy aligns with the broader vision for Tate Enterprises. Together, you’ll help develop the annual marketing roadmap, strengthen Tate Publishing’s presence internally, and actively identify new growth opportunities beyond our existing audiences and channels.
We’re looking for a creative and strategic marketer with proven experience in art publishing or a similar creative industry. You’ll have a track record of developing standout, consumer-focused campaigns that drive engagement and sales across a range of products. Confident in writing compelling copy, briefing strong creative, adapting to changing needs, and analysing results, you bring both creative flair and commercial focus. This is a varied role and would suit an efficient, ambitious, proactive, and enthusiastic individual with a passion for art and art books (a particular interest in children’s titles would be a bonus) and someone who enjoys working collaboratively as part of a busy team. This is a fantastic opportunity for an experienced Marketing or Publicity Executive or Senior Executive looking for the next step, or a Marketing/Publicity Manager ready for a new challenge.
Responsibilities:
- Deliver integrated marketing and publicity campaigns, working across both disciplines
- Manage paid media, including Amazon and social campaigns
- Write engaging copy and oversee campaign creative
- Lead press outreach and identify cultural opportunities
- Build influencer and partner relationships
- Collaborate across teams and with external agencies
- Monitor and optimise campaign performance
Ideal candidate:
- Experience in marketing and/or publicity within publishing or a creative industry
- Confident working across both marketing and publicity
- Strong writing, communication, and organisational skills
- Commercially aware and data-driven
- Passionate about art, publishing, and reaching new audiences
About the Role:
- A varied role combining marketing and publicity responsibilities
- Work across exhibition, trade, and children’s publishing
- Collaborate across Tate and external partners
- Opportunity to drive growth and reach new audiences
Tate Publishing produces a wide range of books, from exhibition catalogues to trade and children’s titles, connecting global audiences with art, artists, and ideas. Tate Commerce is part of Tate Enterprises Ltd. the trading arm of Tate. We operate retail activity across Tate’s four sites, we also encompass publishing, product development, image library and licensing.
We offer great range of benefits including:
- Access to all our galleries and exhibitions, including staff previews
- Generous discounts in our shops and restaurants
- Access to a wide range of training
- Long service awards
- Employee Assistance Program
- Tate Benefits employee discount scheme
- Cycle to Work scheme
Tate Commerce is a wholly owned subsidiary of Tate and covenants all profits to support Tate’s work and collection. Our jobs are like our galleries, open to all.
Closing date: 8 June 2026
Marketing and Publicity Manager employer: The Training Brokers Ltd
Tate Publishing is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With access to all galleries and exhibitions, generous employee benefits, and a commitment to professional development, this role as Marketing and Publicity Manager provides a unique opportunity to engage with art while driving impactful marketing strategies. Join a passionate team dedicated to connecting audiences with art and ideas in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Publicity Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with examples of your past campaigns. Bring a portfolio or a digital presentation that highlights your best work. This is your chance to shine and demonstrate how you can bring fresh ideas to the table.
✨Tip Number 3
Research the company! Dive deep into Tate’s publishing portfolio and understand their audience. Tailor your conversation to show how your skills align with their goals. This will not only impress them but also help you feel more confident during the interview.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. It shows initiative and enthusiasm, which are key traits we look for in a Marketing and Publicity Manager.
We think you need these skills to ace Marketing and Publicity Manager
Some tips for your application 🫡
Show Your Creative Side:As a Marketing and Publicity Manager, creativity is key! Make sure your application reflects your unique style and flair. Use engaging language and showcase any standout campaigns you've worked on to grab our attention.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in art publishing or similar creative industries. We want to see how your skills align with our needs, so make it personal!
Highlight Your Collaborative Spirit:This role involves working closely with various teams, so let us know about your teamwork experiences. Share examples of how you’ve collaborated with others to achieve great results in past projects.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at The Training Brokers Ltd
✨Know Your Audience
Before the interview, research the company’s target audience and their marketing strategies. Understanding who they are trying to reach will help you tailor your responses and demonstrate your knowledge of audience-focused campaigns.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that were particularly creative or successful. Be ready to discuss your thought process and how you adapted to challenges, as this role requires a blend of creativity and strategic thinking.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to marketing and publicity. Be prepared to discuss how you’ve used data to inform your decisions in previous roles, as this shows you have a commercial focus and can optimise campaign performance.
✨Collaborative Spirit
This role involves working closely with various teams. Highlight your experience in collaborative projects and how you’ve successfully built relationships with colleagues and external partners. This will show that you’re a team player who thrives in a busy environment.
