At a Glance
- Tasks: Lead innovative marketing campaigns and build strong partnerships with clients.
- Company: Join the Guardian, a trusted name in media and advertising.
- Benefits: Enjoy 30 days annual leave, generous pension, and private healthcare.
- Other info: We value diversity and encourage applications from all backgrounds.
- Why this job: Make an impact in a dynamic environment while driving brand growth.
- Qualifications: Experience in multi-platform partnerships and strong negotiation skills.
The predicted salary is between 60000 - 80000 £ per year.
We are now looking for an Integrated Marketing Director to join our Advertising team for a 12-month fixed-term contract.
About the role
You will ensure that the Guardian is a trusted tier one partner for business-critical clients and we are able to leverage these relationships to develop meaningful long term partnerships. You will drive brand growth, audience engagement, and commercial impact by uniting creative storytelling, data insights and multi-platform activation. You will be the conduit between the editorial team and the commercial team.
- Build a cross‑platform commercial product offering that works to give clients and advertisers unique access to our global audience
- Lead the planning and execution of multi-platform campaigns (video, social, influencer, experiential, live, content partnerships)
- Lead strategic conversations that enable us to deliver best-in-class partnerships that deliver innovation and campaign excellence
- Craft market-leading pitches that fit the client or agency brief to obtain new or repeat business opportunities
About you
- Experience selling the sale of multi‑platform content‑based partnerships that meet a client’s objectives
- Experience leading a team to deliver integrated brand partnerships
- Clear experience of innovation and building commercial packages that work to effectively reach audiences on social
- Demonstrable expertise in understanding a brief and developing the right integrated proposal as a response
- Proven contacts within the industry, excellent negotiation skills
- Ideally you will have experience of sales at a social first/video media owner
Benefits
You’ll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% we will contribute 8-12% (depending on your age). Employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available. You are entitled to private healthcare, life cover, income protection and eye tests. You can also opt in to dental insurance. We have enhanced maternity, paternity, adoption and shared parental leave policies in place as well as IVF, menopause, baby loss and trans equality policy.
All roles at the Guardian are open for everybody to apply. We actively encourage applications from groups traditionally underrepresented in the UK media.
Integrated Marketing Director in London employer: The Training Brokers Ltd
The Guardian is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of the media industry. With generous benefits including 30 days of annual leave, a robust pension scheme, and comprehensive healthcare options, employees are supported both personally and professionally. The company prioritises employee growth through diverse opportunities and actively promotes inclusivity, making it a rewarding place for those seeking to make a meaningful impact in integrated marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events where you can meet potential employers. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. We want you to be able to discuss how your experience aligns with their goals, especially in driving brand growth and audience engagement.
✨Tip Number 3
Showcase your creativity! When pitching yourself, think of it as a mini-campaign. Use storytelling to highlight your achievements and how you can bring innovative solutions to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Integrated Marketing Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Integrated Marketing Director role. Highlight your experience with multi-platform campaigns and how you've driven brand growth in previous positions. We want to see how you can bring your unique skills to our team!
Showcase Your Creativity:This role is all about creative storytelling, so don’t hold back! Include examples of innovative campaigns you've led or been a part of. We love seeing how you think outside the box and engage audiences across different platforms.
Highlight Your Industry Connections:If you've got proven contacts within the industry, make sure to mention them! Your negotiation skills and relationships can set you apart from other candidates. We’re looking for someone who can leverage these connections to build meaningful partnerships.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at The Training Brokers Ltd
✨Know Your Audience
Before the interview, research the Guardian's audience and their needs. Understand how the Integrated Marketing Director role fits into their strategy for engaging clients and driving brand growth. This will help you tailor your responses to show how you can contribute to their goals.
✨Showcase Your Experience
Be ready to discuss specific examples of your past successes in leading multi-platform campaigns and building commercial partnerships. Use metrics and outcomes to illustrate your impact, as this will demonstrate your ability to deliver results that align with the Guardian's objectives.
✨Prepare for Strategic Conversations
Think about potential strategic discussions you might have during the interview. Prepare insights on current trends in integrated marketing and how they could apply to the Guardian's approach. This shows that you’re not just a fit for the role but also a thought leader in the industry.
✨Craft Your Pitch
Since crafting market-leading pitches is a key part of the role, practice presenting a mock pitch during your interview. Tailor it to a hypothetical client or agency brief relevant to the Guardian. This will showcase your creativity and ability to meet client objectives effectively.
