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- Tasks: Lead brand strategy and creative campaigns for the Royal British Legion.
- Company: Join the leading Armed Forces charity making a real difference.
- Benefits: 28 days holiday, private healthcare, flexible working, and generous pension contributions.
- Why this job: Shape the future of an iconic UK brand while having fun and making an impact.
- Qualifications: Senior brand leader with design experience and strong collaboration skills.
- Other info: Diverse and inclusive workplace with excellent development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
As Interim Head of Brand you’ll lead how our brand comes to life at an exciting moment for the Royal British Legion. With our 10-year strategy (2025–2035) setting the direction, this role is about shaping a bold, joined up brand that works hard across a large and diverse organisation. Partnering closely with the Director of Marketing and Communications, you’ll set the brand vision, bring clarity where it’s needed and help teams across the organisation use the brand consistently and confidently.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life. You’ll lead an established in-house brand and studio team and work alongside trusted creative and media agencies to deliver standout brand positioning, national campaigns and high-quality creative. This is a role for someone who enjoys getting stuck in, setting direction, raising the bar and turning insight into creative that cuts through. From brand identity and tone of voice to campaign delivery and creative standards, you’ll have genuine influence and visibility.
We’re looking for a senior brand leader who brings energy, curiosity and strong judgement, and who’s comfortable balancing pace with quality. You’ll have a sharp eye for design, experience leading teams and agencies, and confidence managing significant budgets in complex environments. Just as important, you’ll enjoy collaborating with people at all levels and helping others do their best work. If you’re excited by the idea of shaping the future of an iconic UK brand and having some fun along the way, we’d love to hear from you.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Responsibilities- Lead the in-house brand and studio team and collaborate with creative and media agencies to deliver brand positioning, national campaigns and high-quality creative.
- Set the brand vision and provide clarity to teams across the organisation to ensure consistent and confident use of the brand.
- Shape brand identity, tone of voice and standards; influence campaign delivery and maintain creative quality.
- Partner with senior stakeholders, including the Director of Marketing and Communications, to drive the brand strategy at scale across a large and diverse organisation.
- Senior brand leader with energy, curiosity and strong judgement; comfortable balancing pace with quality.
- Sharp eye for design; experience leading teams and agencies; ability to manage significant budgets in complex environments.
- Excellent collaboration skills and ability to work with people at all levels to help others achieve their best work.
- Interest in shaping the future of an iconic UK brand; ability to turn insight into creative that resonates.
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days.
- Private Healthcare.
- Generous pension contributions, with Employer contributions ranging from 6% to 10%.
- Range of flexible working options may be available, depending on your role.
- Employee Assistance Programme providing confidential counselling, financial and legal advice.
- Range of courses delivered by learning specialists to support your development goals and objectives.
- Opportunities to volunteer.
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
Closing Date: 18th February 2026.
Interview Date(s): First-stage interviews will take place on 25 and 26 February via Microsoft Teams. Second-stage interviews will be held in person at our London head office on 5 March. We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Interim Head of Brand employer: The Training Brokers Ltd
Contact Detail:
The Training Brokers Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Brand
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to the Royal British Legion. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with potential employers, bring along examples of your past work. Whether it’s a portfolio or a presentation, let your ideas shine and demonstrate how you can elevate their brand.
✨Tip Number 3
Be prepared for the interview! Research the Royal British Legion’s current branding and campaigns. Come armed with ideas on how you could contribute to their vision and make a real impact. It shows you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you email to express your appreciation for the opportunity. It’s a nice touch that keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Interim Head of Brand
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping the future of our brand and making a difference. Share your thoughts on what makes the Royal British Legion special to you.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience and skills. We’re looking for someone who can lead with energy and curiosity, so don’t be shy about showcasing your past successes in brand leadership and team collaboration.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, especially when it comes to your vision for the brand and how you plan to bring it to life. Use bullet points if it helps to make your key achievements stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it gives you a chance to explore more about our mission and values!
How to prepare for a job interview at The Training Brokers Ltd
✨Know the Brand Inside Out
Before your interview, dive deep into the Royal British Legion's brand identity, values, and recent campaigns. Understanding their mission and how they communicate will help you articulate how you can contribute to shaping their brand vision.
✨Showcase Your Leadership Style
Be prepared to discuss your experience leading teams and managing agencies. Share specific examples of how you've successfully balanced pace with quality in previous roles, and how you’ve fostered collaboration among diverse teams.
✨Bring Creative Ideas to the Table
Think about innovative ways to enhance the brand’s positioning and campaign delivery. Present a couple of fresh ideas during your interview that demonstrate your ability to turn insights into creative strategies that resonate with audiences.
✨Prepare for Stakeholder Engagement
Since this role involves partnering with senior stakeholders, practice articulating how you would approach these relationships. Highlight your collaboration skills and provide examples of how you've influenced brand strategy in complex environments.
