At a Glance
- Tasks: Manage and grow partnerships with resellers, driving their success on our platform.
- Company: Join The Trade Desk, a leading global tech company in digital advertising.
- Benefits: Enjoy competitive pay, inclusive culture, and opportunities for personal growth.
- Other info: Be part of a diverse team that values curiosity and collaboration.
- Why this job: Make a real impact in the fast-paced world of programmatic advertising.
- Qualifications: Experience in programmatic industry and strong relationship-building skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
What You’ll Do
- Own and grow a portfolio of reseller and managed service partner relationships — companies that contract directly with their own end clients to access and operate The Trade Desk.
- Act as their primary strategic point of contact at TTD.
- Enable reseller partners to build and scale a compelling programmatic offering to their client base.
- Drive commercial health across the reseller portfolio by tracking partner revenue growth, identifying risks and opportunities, and working cross-functionally to unlock new spend through the partner’s book of business.
- Operate with high autonomy in ambiguous situations, building solutions where no playbook exists, and tailoring approaches to the unique needs of each partner.
- Design and build scalable partner programs (e.g. onboarding frameworks, certification models, enablement structures) where none currently exist, creating repeatable approaches to drive partner growth.
- Lead joint business planning with reseller partners — setting shared goals, agreeing on growth targets, and tracking progress against them on a regular cadence.
- Serve as a product and platform authority for your partners.
- Stay close to TTD’s evolving product roadmap and proactively translate new capabilities into commercial opportunities for each partner’s specific client mix.
- Actively challenge internal processes and remove barriers to accelerate partner growth, working cross-functionally to solve issues and drive outcomes.
- Represent the voice of the reseller channel internally.
- Identify patterns across your partner portfolio and feed them into product, commercial, and marketing conversations to ensure the channel is well‑supported.
- Lead key partner meetings and QBRs in collaboration with business development, trading, and solutions counterparts.
- Maintain visibility at senior levels within each partner organisation.
- Support reseller partners through the full lifecycle of their TTD relationship — from onboarding and initial activation through to expansion and renewal — ensuring they are getting maximum value from the platform.
- Develop trusting, productive relationships with key stakeholders both internally and externally, including within the reseller’s own client‑facing teams.
- Communicate effectively with other functional leaders by solving business challenges together, identifying opportunities for growth, and collaborating to drive efficiency and effectiveness across the organisation.
Who You Are
- Extensive experience within the programmatic industry, with a solid understanding of how DSPs, data, and media buying work across the open internet.
- Proven experience working with resellers, technology channel partners, or managed service providers — and a clear understanding of how their business models differ from direct agency or brand relationships.
- Demonstrated ability to develop, nurture, and grow strategic commercial partnerships.
- A track record of driving revenue growth through partners or indirect commercial channels.
- Strong commercial acumen — you can read a partner’s business, understand their P&A pressures, and position TTD as part of their growth story.
- Proactively identify and challenge barriers — both internally and externally — with a strong bias for action to drive partner success.
- Track record of building programs, frameworks, or scalable approaches from scratch, turning ambiguity into structured, repeatable solutions.
- Ability to enable partners to sell and activate on your behalf — equipping them with the knowledge, materials, and confidence to represent TTD effectively to their own clients.
- Strong relationship‑building skills with internal and external stakeholders at all levels.
- Excellent communication and interpersonal skills, with the ability to flex your approach across different partner types and cultures.
- The ability to execute with pace and precision in a fast‑moving environment, through strong time management and prioritisation.
- Ambition to develop personally and contribute to a culture of continuous learning.
- Excellent influencing and negotiation skills.
- Highly organised with strong attention to detail.
Associate Account Director - Reseller Partnerships employer: The Trade Desk, Inc.
The Trade Desk is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging diverse perspectives and continuous learning. With a strong focus on employee growth, you will have the opportunity to develop strategic partnerships in a fast-paced environment while making a global impact in the digital advertising space. Located in a vibrant city, our team enjoys a collaborative atmosphere that values innovation and empowers individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Account Director - Reseller Partnerships
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Trade Desk, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Trade Desk, Inc. are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Trade Desk, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Associate Account Director - Reseller Partnerships
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Trade Desk, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Trade Desk, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Trade Desk, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Trade Desk, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Trade Desk, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Trade Desk, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
