At a Glance
- Tasks: Create high-impact video content for Instagram to drive audience growth and e-commerce success.
- Company: Join a leading luxury publication known for its high-end aesthetic and authoritative voice.
- Benefits: Enjoy up to 18 weeks maternity leave, private medical insurance, and access to exclusive events.
- Other info: Position is a 1-year fixed-term contract within the editorial social team.
- Why this job: This role offers the chance to shape luxury content and engage with a discerning audience.
- Qualifications: Proven experience in luxury social content production and advanced video editing skills required.
The predicted salary is between 30000 - 40000 £ per year.
Your role as Social Media Editor (Luxury) creates high-impact content that drives audience growth, e-commerce success and supports commercial opportunities. This role focuses on Instagram as the key channel and involves hands-on production of video, including pitching ideas, script writing, filming, and editing. It also involves creating carousels to showcase the journalism in the magazine.
Reporting to the Head of Social Strategy (Editorial), you will be part of the broader editorial social team. Day to day you will:
- Grow the Luxury audience: With a video-led strategy, you will grow our reach and followers on our account by bringing the personalities and expertise of our Luxury staff to the front of the content.
- Drive revenue: Produce high-quality, platform-optimised video and imagery designed specifically to drive e-commerce conversions, affiliate clicks, and traffic.
- Commercial strategy: Lead the social execution of 'best of' guides, luxury gift lists, and product reviews to maximise affiliate revenue and e-commerce growth.
- Cross-team collaboration: Work closely with the editorial Luxury team and the commercial team to align social output with campaigns and publication calendars, while focusing on native social platform growth.
- Performance analytics: Monitor and report on audience metrics and advocate for the best possible visual storytelling.
- Brand alignment: Ensure all content maintains the high-end aesthetic and authoritative voice synonymous with Times Luxury.
What we’re looking for from you:
- Luxury expertise: Proven experience producing social content for a major luxury publication, high-end retailer, or premium brand. A deep understanding of the luxury consumer’s psychology is essential.
- Short-form video expertise: Skills in filming and editing high-end, elevated short-form video that is editorial rather than purely promotional.
- E-commerce track record: Demonstrated success in driving measurable revenue through social media, specifically via affiliate marketing or direct-to-consumer sales.
- Technical proficiency: Advanced knowledge of video editing software and social commerce tools. Experience with affiliate platforms is a significant advantage.
- Stakeholder management: Experience working between editorial and marketing or commercial teams, with the ability to balance advertiser needs with the expectations of a discerning audience.
- Visual flair: A sharp eye for luxury aesthetics, photography, and typography.
Benefits:
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Wide range of training available, plus full LinkedIn Learning access
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
- 'Bikes for Work' and 'Electric Car' scheme
- Up to 60% discount on Harper Collins books
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- 30 days holiday, plus bank holidays and up to 4 volunteering days per year
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.
Social Media Editor - Luxury (1 Year FTC) employer: The Times
Located in the heart of London, this luxury publication offers extensive training opportunities and a generous pension scheme. The team collaborates closely across editorial and commercial sectors to deliver high-quality content that resonates with luxury consumers.
