At a Glance
- Tasks: Lead audience strategy and build long-term professional communities for Times Events.
- Company: Join News UK, a leading media business with a diverse portfolio.
- Benefits: Enjoy private medical insurance, gym discounts, generous leave, and training opportunities.
- Other info: Embrace a hybrid work model and be part of a vibrant, inclusive culture.
- Why this job: Make a real impact by connecting with senior industry leaders and enhancing event experiences.
- Qualifications: Experience in audience development and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Your role
The Head of Audience will lead the audience strategy across the Times Events portfolio, shifting the business from a campaign-led model to a year-round audience and community-led approach.
This role is focused on growing, understanding, and retaining senior B2B audiences — turning individual events into long-term professional communities.
Working closely with the editorial, programming, marketing, and commercial teams, the role will ensure events attract the right people, deliver value to sponsors, and build long-term audience loyalty.
Day to day you will
- Build, clean, and enrich complex CRM data to uncover deep audience insights, mapping out sector gaps and growth opportunities.
- Collaborate with editorial and programming teams to align content themes with market trends and senior delegate priorities.
- Create year-round engagement channels, including exclusive newsletters, webinars, VIP networks, and reports to foster long-term retention.
- Coordinate targeted outreach strategies to invite and retain key delegates, investors, policymakers, and senior industry leaders.
- Curate high-value event audiences to ensure strong representation from key decision-makers and commercial buyers.
- Measure and analyse audience engagement metrics to continually elevate networking value and event quality across the portfolio.
What we're looking for from you
- Proven track record in audience development, CRM strategy, or executive-level B2B event growth.
- Background working with premium media brands, executive networks, or membership-focused organisations.
- Deep analytical capability to leverage CRM tools and data platforms for targeted audience segmentation and campaign optimization.
- Persuasive communication skills to comfortably collaborate with senior stakeholders, editorial leads, and key corporate sponsors.
- Commercial acumen with a strategic mindset focused on delivering mutual value for sponsors and senior attendees alike.
News UK is one of the leading media businesses in the UK and Ireland.
Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS.
Our national broadcast brands include talk SPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland.
Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month.
Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve.
Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun.
Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office.
This approach fosters collaboration, innovation, and team spirit within our workspace.
Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.
Life at News
Driven by passion, guided by principles and acting with purpose.
We represent, reflect and reach the nation, telling the stories that matter.
We inform our audiences so that they can make decisions based on trusted information.
We represent, reflect and reach the nation, telling the stories that matter most.
To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach.
Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society.
And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth.
This is done through our Diversity Strategy.
At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community.
We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK.
Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free Class Pass at Home, weekly in person/ virtual exercise classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Access to exclusive events and competitions with exciting brands such as talk SPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full Linked In Learning access
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We are committed to providing an inclusive recruitment process.
If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know.
You can contact us at careers@news. co. uk to discuss how we can support you to perform at your best.
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Head of Audience - Times Events employer: The Times
The Times is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the field of communications. With a strong commitment to employee growth, we provide opportunities for professional development and a supportive culture that values collaboration and diversity. Located in a vibrant city, our team enjoys competitive benefits, including maternity leave and medical insurance, making it a rewarding place to advance your career in media PR.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Audience - Times Events
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Times are looking for.
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We think you need these skills to ace Head of Audience - Times Events
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Times. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at The Times
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Times will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
