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- Tasks: Create engaging social media content and drive audience growth for luxury brands.
- Company: Join News UK, a leading media business with a rich heritage.
- Benefits: Enjoy flexible working, generous leave, and access to exclusive events.
- Other info: Collaborate with top editorial teams and grow your career in a dynamic environment.
- Why this job: Be at the forefront of luxury storytelling and e-commerce success.
- Qualifications: Experience in luxury social media content and short-form video production.
The predicted salary is between 35000 - 45000 £ per year.
The Times and The Sunday Times represent a combined 400 years of covering news and providing comment and analysis on the UK and the world. We are authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage.
Your role: The Social Media Editor (Luxury) creates high-impact content that drives audience growth, e-commerce success and supports commercial opportunities. This role focuses on Instagram as the key channel and involves hands-on production of video, including pitching ideas, script writing, filming, and editing. It also involves creating carousels to showcase the journalism in the magazine. This role reports to the Head of Social Strategy (Editorial) and will be part of our broader editorial social team.
Day to day you will:
- Grow the Luxury audience: With a video-led strategy, you will grow our reach and followers on our account by bringing the personalities and expertise of our Luxury staff to the front of the content.
- Drive revenue: Produce high-quality, platform-optimised video and imagery designed specifically to drive e-commerce conversions, affiliate clicks, and traffic.
- Commercial strategy: Lead the social execution of "best of" guides, luxury gift lists, and product reviews to maximise affiliate revenue and e-commerce growth.
- Cross team collaboration: Work closely with the editorial Luxury team and the commercial team to align social output with campaigns and publication calendars, all the while focusing on native social platform growth.
- Performance analytics: Monitor and report on audience metrics and advocate for the best possible visual storytelling.
- Brand alignment: Ensure all content maintains the high-end aesthetic and authoritative voice synonymous with Times Luxury.
What we’re looking for from you:
- Luxury expertise: Proven experience producing social content for a major luxury publication, high-end retailer, or premium brand. A deep understanding of the luxury consumer’s psychology is essential.
- Short-form video expertise: Skills in filming and editing high-end, elevated short-form video that is editorial rather than purely promotional.
- E-commerce track record: Demonstrated success in driving measurable revenue through social media, specifically via affiliate marketing or direct-to-consumer sales.
- Technical proficiency: Advanced knowledge of video editing software and social commerce tools. Experience with affiliate platforms is a significant advantage.
- Stakeholder management: Experience working between editorial and marketing or commercial teams, with the ability to balance advertiser needs with the expectations of a discerning audience.
- Visual flair: A sharp eye for luxury aesthetics, photography, and typography.
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.
Social Media Editor - Luxury (1 Year FTC) employer: The Times and Sunday Times
Contact Detail:
The Times and Sunday Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Editor - Luxury (1 Year FTC)
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own social profiles reflect the luxury aesthetic and storytelling skills you're aiming to showcase. We want to see that you can create high-impact content just like the role demands.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who work at The Times or similar publications. A friendly chat can go a long way, and who knows, they might even put in a good word for you when you apply through our website!
✨Tip Number 3
Show off your video skills! Create a short video showcasing your best work, focusing on luxury content. This is your chance to demonstrate your filming and editing prowess, so make it shine. We love seeing creativity in action!
✨Tip Number 4
Prepare for the interview by brushing up on performance analytics. Be ready to discuss how you've driven revenue through social media in the past. We want to hear about your successes and how you can bring that expertise to our team!
We think you need these skills to ace Social Media Editor - Luxury (1 Year FTC)
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your luxury expertise and how your experience aligns with the role. We want to see your personality come through, so don’t be afraid to let your passion for social media and luxury content show!
Tailor Your CV: When applying, tailor your CV to showcase relevant experience in social media and video production. Highlight any specific achievements in driving e-commerce success or audience growth. Remember, we’re looking for that luxury flair, so make it visually appealing too!
Showcase Your Video Skills: Since this role involves hands-on video production, consider including links to your best work in your application. Whether it’s short-form videos or Instagram carousels, we want to see how you bring luxury content to life!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at The Times and Sunday Times
✨Know Your Luxury Audience
Before the interview, dive deep into understanding the luxury consumer's psychology. Research trends in luxury social media content and be ready to discuss how you can engage this audience effectively on platforms like Instagram.
✨Showcase Your Video Skills
Prepare a portfolio of your best short-form video work that highlights your filming and editing skills. Be ready to discuss your creative process, from pitching ideas to final edits, and how you ensure the content aligns with high-end aesthetics.
✨Demonstrate E-commerce Success
Come equipped with examples of how your social media strategies have driven measurable revenue. Discuss specific campaigns where you've successfully used affiliate marketing or direct-to-consumer sales to boost e-commerce growth.
✨Collaboration is Key
Be prepared to talk about your experience working with editorial and commercial teams. Highlight instances where you've balanced advertiser needs with audience expectations, showcasing your stakeholder management skills.