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For Companies At a Glance
- Tasks: Lead the marketing strategy for exciting B2B events and drive innovative campaigns.
- Company: Join News UK, a leading media business with a vibrant culture.
- Benefits: Enjoy private medical insurance, gym discounts, generous holiday, and professional development opportunities.
- Other info: Embrace a hybrid work model and be part of a diverse, inclusive team.
- Why this job: Make an impact in a dynamic environment while shaping world-class experiences for professionals.
- Qualifications: Experience in B2B events marketing and strong stakeholder management skills required.
The predicted salary is between 50000 - 60000 £ per year.
Your Team
At The Times and Sunday Times, B2B events are an integral part of our business. Our events serve as a vital commercial revenue driver and play a fantastic role in brand and reputation building beyond our subscriber-facing platforms. It is an exciting time to join us as our B2B events strategy continues to evolve and expand, delivering world-class experiences to professional audiences.
Your Role
We are looking for an experienced Events Marketing Lead to join us on a maternity cover basis to oversee the strategic marketing for our B2B events portfolio. In this leadership role, you will hold accountability for the end-to-end marketing strategy—from pre-launch to post-event reporting—ensuring every touchpoint meets the highest standards. You will work closely with Marketing Managers and channel teams to drive strategy, manage KPIs, and ensure senior-level stakeholder alignment.
Day to day You Will
- Own the end-to-end marketing strategy for flagship events, executive roundtables, C-suite dinners, and hybrid events.
- Define target audiences, delegate profiles, and seniority mixes to ensure high-quality attendance.
- Align marketing strategies with broader business, editorial, brand, and commercial objectives.
- Approve and oversee event creative, positioning, and brand alignment across all promotional materials.
- Coordinate multi-channel campaigns including email/CRM, social media, paid media, and registration journeys.
- Brief and guide design assets and social content to ensure consistent brand messaging.
- Support live event marketing and oversee post-event follow-up, including content amplification and lead handover.
- Serve as the primary marketing point of contact, keeping internal teams and external partners aligned on priorities and timelines.
- Track and report on registrations, audience quality, and channel performance to share insights with senior stakeholders.
- Monitor industry trends and best practices to drive innovation across the portfolio.
What we're looking for from you
- Proven experience owning marketing strategy for B2B events or complex multi-channel campaigns.
- Expert stakeholder management skills with the ability to collaborate effectively with senior executives.
- Demonstrable experience translating high-level strategy into actionable plans that guide execution teams.
- Commercial awareness with a focus on hitting registration targets and maintaining audience quality.
- Exceptional project management skills to lead multiple events with overlapping timelines independently.
- A confident approach to content oversight, creative briefings, and final marketing approvals.
- An analytical mindset to interpret performance metrics and act on data-driven insights.
- Technical familiarity with CRM, email automation, and event marketing technology.
- A clear understanding of B2B audience segmentation and the landscape of executive-level summits.
If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.
Life at News
Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.
At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.
Benefits
Some of our benefits include:
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full LinkedIn Learning access
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.
Marketing Lead - B2B Events (10 Month FTC) employer: The Times and Sunday Times
Contact Detail:
The Times and Sunday Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead - B2B Events (10 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent events. Show them you’re genuinely interested and ready to contribute to their B2B events strategy.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your skills in managing multi-channel campaigns and stakeholder relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Lead - B2B Events (10 Month FTC)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Lead role. Highlight your experience with B2B events and how you've successfully managed multi-channel campaigns in the past. We want to see how you can bring your unique flair to our team!
Showcase Your Stakeholder Skills: Since this role involves working closely with senior executives, it's crucial to demonstrate your stakeholder management skills. Share examples of how you've collaborated with different teams and aligned marketing strategies with broader business objectives. We love a good team player!
Be Data-Driven: We’re all about insights! Make sure to mention any experience you have with tracking performance metrics and using data to inform your decisions. Show us how you've used analytics to drive successful event marketing strategies in the past.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at The Times and Sunday Times
✨Know Your Events Inside Out
Before the interview, dive deep into the B2B events portfolio of the company. Familiarise yourself with their flagship events, executive roundtables, and any recent campaigns. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Stakeholder Management Skills
Prepare examples that highlight your ability to collaborate with senior executives and manage multiple stakeholders. Think about specific situations where you successfully aligned marketing strategies with broader business objectives, as this is crucial for the role.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you've used data to drive decisions in past roles. Bring examples of how you've tracked KPIs, interpreted performance metrics, and made data-driven adjustments to marketing strategies. This will resonate well with their focus on audience quality and registration targets.
✨Prepare for Creative Discussions
Since you'll be overseeing event creative and brand alignment, think about your approach to content oversight and creative briefings. Be prepared to share your thoughts on what makes effective promotional materials and how you ensure consistent messaging across channels.