Marketing Lead - B2B Events (10 Month FTC) in London

Your Team

At The Times and Sunday Times, B2B events are an integral part of our business. Our events serve as a vital commercial revenue driver and play a fantastic role in brand and reputation building beyond our subscriber-facing platforms. It is an exciting time to join us as our B2B events strategy continues to evolve and expand, delivering world-class experiences to professional audiences.

Your Role

We are looking for an experienced Events Marketing Lead to join us on a maternity cover basis to oversee the strategic marketing for our B2B events portfolio. In this leadership role, you will hold accountability for the end-to-end marketing strategy—from pre-launch to post-event reporting—ensuring every touchpoint meets the highest standards. You will work closely with Marketing Managers and channel teams to drive strategy, manage KPIs, and ensure senior-level stakeholder alignment.

Day to day You Will

• Own the end-to-end marketing strategy for flagship events, executive roundtables, C-suite dinners, and hybrid events.
• Define target audiences, delegate profiles, and seniority mixes to ensure high-quality attendance.
• Align marketing strategies with broader business, editorial, brand, and commercial objectives.
• Approve and oversee event creative, positioning, and brand alignment across all promotional materials.
• Coordinate multi-channel campaigns including email/CRM, social media, paid media, and registration journeys.
• Brief and guide design assets and social content to ensure consistent brand messaging.
• Support live event marketing and oversee post-event follow-up, including content amplification and lead handover.
• Serve as the primary marketing point of contact, keeping internal teams and external partners aligned on priorities and timelines.
• Track and report on registrations, audience quality, and channel performance to share insights with senior stakeholders.
• Monitor industry trends and best practices to drive innovation across the portfolio.

What we're looking for from you

• Proven experience owning marketing strategy for B2B events or complex multi-channel campaigns.
• Expert stakeholder management skills with the ability to collaborate effectively with senior executives.
• Demonstrable experience translating high-level strategy into actionable plans that guide execution teams.
• Commercial awareness with a focus on hitting registration targets and maintaining audience quality.
• Exceptional project management skills to lead multiple events with overlapping timelines independently.
• A confident approach to content oversight, creative briefings, and final marketing approvals.
• An analytical mindset to interpret performance metrics and act on data-driven insights.
• Technical familiarity with CRM, email automation, and event marketing technology.
• A clear understanding of B2B audience segmentation and the landscape of executive-level summits.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace.

Benefits

• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes.
• ‘Bikes for Work’ and ‘Electric Car’ scheme.
• Up to 60% discount on Harper Collins books.
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
• Weekly virtual panel chats with top journalists and celebrities.
• Access to wellbeing benefits such as EAP, physio/massage and counselling.
• A generous pension scheme with employer contributions of up to 5%.
• Wide range of training available, plus full LinkedIn Learning access.
• 25 days holiday.